Can somebody please explain “syndicated” programming on Internet radio stations. I listen to a couple of well programmed Smooth Jazz stations that run syndicated programming on the weekends. The programming (which is essentially the same on both stations) sounds more like vanity programming, so I have to assume that the time is purchased by the host of the program. Brokered programming makes economic sense on terrestrial radio, but isn’t it easier and cheaper to post the shows to Shoutcast or Live 365 than to purchase time on someone else’s Internet stream? Further, when you consider the unlimited choices available to the consumer of Internet radio, why degrade the product by breaking away from the niche they hopefully fill? Perhaps I’m missing something…it wouldn’t be the first time. Any ideas.
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Syndicated programming on Internet streans
- Thread starter mikedow
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