> The sole use of WMKI is to promote other Disney products and
> services. It's a unique marketing idea, but the success is
> hard to measure. The target audience has incredible buying
> power (through their parents), however, the station is
> targetted at an audience that is growing up on CDs
Actually, CD's are becoming obsolete to that generation. It's .mp3's, downloads, and iPod's now.
> and to boot, the station is on the AM dial, providing not only
> crappier-sounding music, but potential listeners are likely
> to be less familiar with the AM dial.
Well, they are broadcasting in IBOC HD (in the daytime). Perhaps they hope some affluent parents will get their kids IBOC radios. A far cry from the Radio Shack "Realistic" transistor portable that I was given and discovered Rock & Roll on 40 years ago.
> Just a question, why exactly do you like it? Is it the idea
> of hearing today's music on the legendary AM dial? Or do you
> see Disney providing a good alternative to today's youth?
No, as you stated above, it's a completely commercial venture.
> I've personally seen it that one of Boston's better AM
> signals is being wasted with Radio Disney, while there is an
> evident audience that would crave "La Nueva 1260".
It would be a great signal in Boston's urban neighborhoods for it, and it booms across the water to the North Shore and metro-north towns as well.