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Syndicated Show En Espagnol To Air In Boston

According to David Hinckley's column in the NY Daily News for Sept. 14th, a morning show on WSKQ-FM 979 will be syndicated starting October 1st. It's called "El Vacilon de la Manana" and is hosted by Luis Jimenez and "Moonshadow". I trust that it must be a fairly high-rated program to go into syndication. Hinckley says three of the markets picking up the show are Philly, Hartford and Boston. BOSTON? Hmmmm. The 890 frequency is no longer Hispanic, which leaves only 1330, 1550 or 1600, unless soome other station flips by October.
 
Could "Boston" also mean WNNW-800 in Lawrence or WORC-1310 in Worcester??
 
> Could "Boston" also mean WNNW-800 in Lawrence or WORC-1310 in Worcester??

WNNW has actually attempted to promote as serving Boston at times. WORC hasn't.

I'm guessing it will most likely end up on one of the brokered ethnic stations, such as WUNR, WRCA, WNTN, WLYN, WAZN, etc...
 
> > Could "Boston" also mean WNNW-800 in Lawrence or WORC-1310
> in Worcester??
>
> WNNW has actually attempted to promote as serving Boston at
> times. WORC hasn't.
>
> I'm guessing it will most likely end up on one of the
> brokered ethnic stations, such as WUNR, WRCA, WNTN, WLYN,
> WAZN, etc...
>
I have not had a chance to chat with the WAZN GM recently ( ya I know I said I was going to visit.. fix the car yet?) but last I heard there was Russian language programming in AM and PM drive there.

WLYN actually has a pretty full schedule in the morning, most of the daylight invetory is sold. But $ talks and whoever comes up with the most money wins.
 
Hartford? Hmmm. In Hartford It's either gonna be LaMega 910 WLAT or WPRX 1120. I don't think it'll be WXCT 990 because they just launched a new morning show about 6 weeks ago which was a month and a half or so after they relaunched the station.I don't think it will be WRYM 840 because they 1KW day and 125 watts an night. That means in December a lot of people wouldn't be able to hear the show until 7:15AM unless they dialed into WRYM's internet stream.
 
El Vacilon is huge amongst the Latino population in New York, and I'm certain that like El Cucuy out of Los Angeles, the syndicated version will be popular.

But where's it going in any of the markets? Clearly the biggest situation is Boston, where we don't even have a Spanish station to put it on. Hartford has a ton of Spanish AMs, but most of them seem to be running brokered programming. Philly has one of Mega Communications' remaining properties, but I'd thought that the Philly station did Spanish oldies (a la Classica 92.3/Miami).

Here's some food for thought, though. El Vacilon will be syndicated by ABC. ABC owns and operates 1260 WMKI in Boston, 640 WWJZ in Philly, and 1550 WDYZ in Hartford. There's no chance that ABC would consider canning the first two Radio Disney outlets to create Spanish Tropical outlets, is there? Consider that there would be basically no competition in Boston, and the Philly station has a 50KW stick and little competition. 1550 in Hartford has a crappy signal, and probably wouldn't hold up that well. Either way, ABC doesn't program any other Spanish stations, and El Vacilon will probably end up on WNNW anyway, but is this idea even slightly possible? It would be nice to see 1260AM going to a good use.
 
> It could also be WJIB if the French people for whatever
> reason are leaving. I would doubt that's the case, though.
>

Ummmm. NOT WJIB; that i can assure you. Them saying "Boston" COULD mean Lawrence, Brockton, Lowell, Lynn, etc. I remember the USA (News) Network's 'media kit' presentation from around 1992: it listed their Boston affiliate as WGAW! (That's a tiny Class IV station in Gardner! -for the less-informed).
 
It would be nice to see 1260AM going to a good use.


I LIKE Radio Disney! It is a fun service, completely unique in the marketplace.
 
> It would be nice to see 1260AM going to a good use.
>
>
> I LIKE Radio Disney! It is a fun service, completely unique
> in the marketplace.
>

The sole use of WMKI is to promote other Disney products and services. It's a unique marketing idea, but the success is hard to measure. The target audience has incredible buying power (through their parents), however, the station is targetted at an audience that is growing up on CDs, and to boot, the station is on the AM dial, providing not only crappier-sounding music, but potential listeners are likely to be less familiar with the AM dial.

Just a question, why exactly do you like it? Is it the idea of hearing today's music on the legendary AM dial? Or do you see Disney providing a good alternative to today's youth? I've personally seen it that one of Boston's better AM signals is being wasted with Radio Disney, while there is an evident audience that would crave "La Nueva 1260". But I'd like to hear why others enjoy it.
 
> The sole use of WMKI is to promote other Disney products and
> services. It's a unique marketing idea, but the success is
> hard to measure. The target audience has incredible buying
> power (through their parents), however, the station is
> targetted at an audience that is growing up on CDs

Actually, CD's are becoming obsolete to that generation. It's .mp3's, downloads, and iPod's now.

> and to boot, the station is on the AM dial, providing not only
> crappier-sounding music, but potential listeners are likely
> to be less familiar with the AM dial.

Well, they are broadcasting in IBOC HD (in the daytime). Perhaps they hope some affluent parents will get their kids IBOC radios. A far cry from the Radio Shack "Realistic" transistor portable that I was given and discovered Rock & Roll on 40 years ago.

> Just a question, why exactly do you like it? Is it the idea
> of hearing today's music on the legendary AM dial? Or do you
> see Disney providing a good alternative to today's youth?

No, as you stated above, it's a completely commercial venture.

> I've personally seen it that one of Boston's better AM
> signals is being wasted with Radio Disney, while there is an
> evident audience that would crave "La Nueva 1260".

It would be a great signal in Boston's urban neighborhoods for it, and it booms across the water to the North Shore and metro-north towns as well.
 
> Actually, CD's are becoming obsolete to that generation.
> It's .mp3's, downloads, and iPod's now.

I'd actually thought that at first. But remember that Radio Disney's target audience is the 5-12 year old crowd. Not much of the under-10 crowd has iPods or is able to manipulate the iTunes Music Store with a credit card. It's much easier for a person in that generation to get ahold of a CD player, which can be found for around $10 at Wal-Mart, parents can easily pick up a CD for birthdays, etc.

When these listeners get a few years older, they will certainly be as you noted and using iPods. Or if Disney comes out with an MP3 player/device like they are doing with cell phones. But for now, Disney is able to take advantage of their listeners inability to this new technology.
 
> Just a question, why exactly do you like it?

OK, I'll tell you.

I have three kids, all under 12. When riding around in the car, they want to hear some of "their music" (Hillary Duff, Kelley Clarkson, Avril Levine, along with current hits by Bowling For Soup, Hoobistank, The Calling etc....) but they also are still kids and like "The Crazy Frog" and stuff like that. Radio Disney, for all it's endless crossplugs for their corporate-related stuff, allows me to enjoy a service along with them (I kinda like some of the songs they play) WITHOUT some of the innapropriate (for their age) songs and shadings of Kiss or Jammin'. I don't really want my 10 year old girl to start repeating lyrics like "get in my belly". But, they are pretty hip and don't exactly want to hear The Wiggles anymore!

Would be interesting to find out how many people are actually listeneing, since the Arbitron is not set up to monitor this agegroup.
 
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