I live in Monroe County which allows me to get in stations from a few different markets. The amount of syndication overlap is ridiculous, I'm hearing the same shows at the same time! In the morning I hear Elvis Duran on Max 106.3 WHCY, Q102 from Philly, and Z100 out of New York. Ryan Secrest is on B104, KRZ, Z100, and Q102 all at the same time. I can get Free Beer and Hot Wings every morning both on 107 The Bone and 979X. During the night, Nikki Sixx craps on both 95.1 ZZO and 103.7 WNNJ. It does not stop there, I can pick up "Delilah" on half a dozen other stations too. Overnight programming is the same on Q104.3 and WNNJ (same songs, same disc jokey despite that they are less than forty miles apart). On Saturday Nights, I hear the same Backtrax USA 80s and 90s show on T102, 100.7 WLEV, and Magic 93. I'm sure I missed some, this is why the radio industry is failing! Nothing but canned boring programming in every market!
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Syndication Overlap
- Thread starter ty_kleinle
- Start date
Yep. I totally agree.
T 102 (WAVT 101.9 Pottsville) owned by the Tidmore family has been on-air since 1948. Sister station WPPA-1360AM debuted in 1946.
The upside of syndication and voice tracking multiple markets obviously is that it saves the company money. But in addition it also allows the offering of major market talent to mid and small markets who otherwise could not afford it - similar to the CBS TV comment previously stated. The downside (and this is major) is that it has eliminated farm teams - places for folks to get started in an on-air radio career. This may hurt the industry severely down the road. TV is more dependent on professional actors and writers and there are places where farm teams for those people exist. Not so much with radio air talent.
I have to disagree kewl. The major downfall is localization. Nothing local.
Describe local
I hear a lot of local stations
They read a weather and liner cards
Does that make it sound better ?
No
Ohhhh but they read it live
And they're local Big deal !
A kick ass station with better tracked talent
And good localization on the station wins everytime
Local or not
When the tracked talent is coached well
No one but you knows the difference
I hear a lot of local stations
They read a weather and liner cards
Does that make it sound better ?
No
Ohhhh but they read it live
And they're local Big deal !
A kick ass station with better tracked talent
And good localization on the station wins everytime
Local or not
When the tracked talent is coached well
No one but you knows the difference
NEPA loves it's weather. Liner cards for local events are better publicity that a nationwide contest between 8 formats and you have to text to win...
Not meaning in the LEAST to go anti- here, but word has it that the first radio ratings company ever (Hooper) used the widest-usage methodology available in the late 30's -- telephone -- to check, gauge and sell ratings.
The company would do so primarily (if not solely) to ascertain network ratings ; who was listening to which one of all those old shows ..... Fibber McGee and Molly, Jack Benny, Don Imus, The Shadow -- whatever was on back then.
Many of these current syndication/voice-tracked outfits such as Clear Channel/Premiere, Cumulus/Nash, ESPN, CBS, et al seem impelled to take us back nearly eighty years in terms of marketing.
And we over-50 types are the ones stuck in our ways and 'hard-to-sell-to' , eh?
Earliest radio programming that this 2013 codger -- a teen at the time -- remembers as being 'nationwide' on radio was the overnight Dolly Holiday show, for Holiday Inn. It seemed that half her playlist were songs by Nat King Cole. It was an okay listen for maybe ten minutes. After that, give me back my rock and roll and my Beach Boys and Chiffons and Three Dog Night.
If I couldn't hear that music locally, it certainly would be there regionally .... from WBZ, or WKBW, or WDRC Hartford.
Time will tell if this nation-wide pasteurization of radio entertainment will take hold again in 2013 and lead it out of its debt-load woes.
I doubt it will. Radio had no debt-load woes in 1938.
The company would do so primarily (if not solely) to ascertain network ratings ; who was listening to which one of all those old shows ..... Fibber McGee and Molly, Jack Benny, Don Imus, The Shadow -- whatever was on back then.
Many of these current syndication/voice-tracked outfits such as Clear Channel/Premiere, Cumulus/Nash, ESPN, CBS, et al seem impelled to take us back nearly eighty years in terms of marketing.
And we over-50 types are the ones stuck in our ways and 'hard-to-sell-to' , eh?
Earliest radio programming that this 2013 codger -- a teen at the time -- remembers as being 'nationwide' on radio was the overnight Dolly Holiday show, for Holiday Inn. It seemed that half her playlist were songs by Nat King Cole. It was an okay listen for maybe ten minutes. After that, give me back my rock and roll and my Beach Boys and Chiffons and Three Dog Night.
If I couldn't hear that music locally, it certainly would be there regionally .... from WBZ, or WKBW, or WDRC Hartford.
Time will tell if this nation-wide pasteurization of radio entertainment will take hold again in 2013 and lead it out of its debt-load woes.
I doubt it will. Radio had no debt-load woes in 1938.
Oh Steve Green NEPA, don't you know that "Rush Limbaugh saved AM radio" via syndication?
Or so I've been told - by people with a straight face!
Get with the times, man!
Everything new is old again. Or something.
It's like those ads where
multiple people do the
talking and interrupt each other
because that makes it sound as if
there are actually people
onboard with some silly idea!
I know I'm totally conVince said it would be like this.
Dolly Holiday's job was to put people to sleep.
Modern radio does it way better than she did! Awesome job they do.
Or so I've been told - by people with a straight face!
Get with the times, man!
Everything new is old again. Or something.
It's like those ads where
multiple people do the
talking and interrupt each other
because that makes it sound as if
there are actually people
onboard with some silly idea!
I know I'm totally conVince said it would be like this.
Dolly Holiday's job was to put people to sleep.
Modern radio does it way better than she did! Awesome job they do.
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