Well, there's an unexpected player! It will be interesting to watch.
http://www.radioandrecords.com/radi...article_display.jsp?vnu_content_id=1003494094
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Syracuse is now "Movin"!
- Thread starter ThePickleReport
- Start date
Not a bad start. I've been listening since yesterday afternoon. Seems to be music era composition problems from hour to hour and even from qtr hour to qtr hour. Some clusters sound old and some sound new. The name of the game for them is gonna be curiousity cume so they need to get the music right to deliver the essence of the station during a short listening occassion. First impressions mean everything. But obviously with Alan Burns determining the library the titles are correct.
Other music issues include artist separtation- 2 Nu Shooz songs in the same hour last night (artist name probably spelled differently in selector) although with an act like that only having two viable hits, they should be in a packet. I also heard the same Mark Morrison track (mid 90's) playing 3 hours later.
I assume Burns delivered the station in a box with music & pre-produced imaging in a hard drive which would explain why the station is well branded, sounds slick and the segways sound tight.
The modulation & processing are perfect.
Rumor is they have hired a new PD who is no stranger to those call letters and starts in a couple weeks. He's got some chops but no real name recognition in the market.
Webpage is up at: www.movin100.com
Time to market it, boys. Don't snooze. Get the billboards up, run a tv schedule and make an impact while Y & Sunny are in Jingle Bell hell.
Other music issues include artist separtation- 2 Nu Shooz songs in the same hour last night (artist name probably spelled differently in selector) although with an act like that only having two viable hits, they should be in a packet. I also heard the same Mark Morrison track (mid 90's) playing 3 hours later.
I assume Burns delivered the station in a box with music & pre-produced imaging in a hard drive which would explain why the station is well branded, sounds slick and the segways sound tight.
The modulation & processing are perfect.
Rumor is they have hired a new PD who is no stranger to those call letters and starts in a couple weeks. He's got some chops but no real name recognition in the market.
Webpage is up at: www.movin100.com
Time to market it, boys. Don't snooze. Get the billboards up, run a tv schedule and make an impact while Y & Sunny are in Jingle Bell hell.
Mike_Oxlong said:Rumor is they have hired a new PD who is no stranger to those call letters and starts in a couple weeks. He's got some chops but no real name recognition in the market.
It's no rumor... the station issued a press release a couple of days ago naming Nick Caplan as the morning host, and presumably the PD as well. He's currently PD/Morning at Oldiez 96.1 WODZ in Utica. The release says he'll be on the air in "the next 4 to 6 weeks" if I remember correctly... and says Caplan used to go by the name of "Sick Nick" on WOLF-AM a few decades ago.
Someone e-mailed me the press release and I deleted it... but if I can get another copy, I'll post it.
As for what's going to happen in Utica... kinda curious to see if ex-WODZ afternoon talent Kevin Quinn will be back on the station. Even though he was let go from the WODZ gig awhile back, he has been doing some weekend shifts on sister station WFRG... so he's still around and I would assume he's available.
Mike_Oxlong said:Not a bad start. I've been listening since yesterday afternoon. Seems to be music era composition problems from hour to hour and even from qtr hour to qtr hour. Some clusters sound old and some sound new.
I agree... for a station geared to "women 30 to 50 years old" according to the release, I'm kinda confused. Not sure how playing recent hits from the Black Eyed Peas would appeal to most 50-year-old women. Still, most of the songs themselves are good, but yes, the flow and separation need some work.
If the format is "out of the box" as you suggest, I would guess they have "someone" simply generating Selector logs, for the sake of keeping the station on the air, without any regard for what actually appears on said logs. I would assume they'll have a music director on board sooner or later, but it is a real shame nobody's "minding the store" for now, because this IS the time where people are making first impressions. Waiting 4-6 weeks is fine for adding in jocks, but not for correcting formatic errors.
On a side note... why DID they flip formats now? Why didn't they wait until Nick and other staff were in place before doing it? I'd assume it would be better to wait awhile and launch the station full speed ahead, rather than just doing bare essentials now, adding the rest later. It's a rare occasion where a station isn't "sneaking up" behind the backs of an unsuspecting air staff from the previous format--they were blowing out syndicated Radio Disney programming. No reason to make the sudden flip when they could have taken the time to have everything in place first.
It's obvious that they didn't wait so they could capitalize on the fact that AC's WYYY & WZUN are playing Christmas music... Many of the core P1's are out cross-cuming trying to find an alternative to holiday favorites, and this station is designed to attract adult women. It's a PERFECT time to launch.
As for lack of airstaff... What would they launch with one? Defining the brand (which is based on feel good music & feel good memories) can be adequately accomplished through imaging and tight rotations (both which they are executing rather well). Adding a staff would muddy the message... Being local & topical now would make the station sound too much like other stations and dampen the USP's. I don't know many programmers that launch an entirely new radio station without going through a jockless phase for that reason.
As for playing recurents, I think it's fine and that is how the format is designed... If you've gone multi-platinum like Christina Aguilara, Justin, Shakira etc you are a household name. Once you've made Entertainment Tonight, you're familiar to adult females. Who says old folks don't wanna hear new music & newer artists? Even conservative Country radio discredits that theory. My point in my original post was in regards to the clumping of same era titles in a 3 or 4 song cluster.
And yes, I agree- Someone is just hitting "F10" and generating a music log without any regard for editting it.
As for lack of airstaff... What would they launch with one? Defining the brand (which is based on feel good music & feel good memories) can be adequately accomplished through imaging and tight rotations (both which they are executing rather well). Adding a staff would muddy the message... Being local & topical now would make the station sound too much like other stations and dampen the USP's. I don't know many programmers that launch an entirely new radio station without going through a jockless phase for that reason.
As for playing recurents, I think it's fine and that is how the format is designed... If you've gone multi-platinum like Christina Aguilara, Justin, Shakira etc you are a household name. Once you've made Entertainment Tonight, you're familiar to adult females. Who says old folks don't wanna hear new music & newer artists? Even conservative Country radio discredits that theory. My point in my original post was in regards to the clumping of same era titles in a 3 or 4 song cluster.
And yes, I agree- Someone is just hitting "F10" and generating a music log without any regard for editting it.
Mike_Oxlong said:It's obvious that they didn't wait so they could capitalize on the fact that AC's WYYY & WZUN are playing Christmas music... Many of the core P1's are out cross-cuming trying to find an alternative to holiday favorites, and this station is designed to attract adult women. It's a PERFECT time to launch.
It's funny... after I sent my post, I had to run out the door for some errands. It wasn't until then, sitting in the car, that the idea above crossed my mind. You're right on... with both of Syracuse's AC stations going all-Christmas, this is a great alternative. In fact, I haven't heard a single holiday selection at all. I'm no Scrooge or Grinch, but I have no complaints about a station not having Christmas music on the air.
R
RADIOJAM
Guest
I think it sounds awesome! And I also think someone is positvely editing the logs. It sounds too clean and perfect! Today I heard them go from a song at 140 bpm to a slow jam. They used a transition sweeper and it was perfect. F10 cant do that. LOL
Now I didnt listen the first day (out of town) but I listened all day today and yesterday. The music clocks make a lot of sense to me. The are playing Powers, Re-currents, A couple of 90's categories, a couple of 80's Categories, and a stand alone disco/70's category. I agree with Mike Oxlong. It was perfect timing. And the fact that they still have Disney Radio on their AM's was a great move. They own the young kids demo and they will own the female demo. I also agree with mike on Women and new music. My wife is mid 40's and love BEP.
I cant wait until the on air staff is on.
Now I didnt listen the first day (out of town) but I listened all day today and yesterday. The music clocks make a lot of sense to me. The are playing Powers, Re-currents, A couple of 90's categories, a couple of 80's Categories, and a stand alone disco/70's category. I agree with Mike Oxlong. It was perfect timing. And the fact that they still have Disney Radio on their AM's was a great move. They own the young kids demo and they will own the female demo. I also agree with mike on Women and new music. My wife is mid 40's and love BEP.
I cant wait until the on air staff is on.
RADIOJAM said:Now I didnt listen the first day (out of town) but I listened all day today and yesterday. The music clocks make a lot of sense to me. The are playing Powers, Re-currents, A couple of 90's categories, a couple of 80's Categories, and a stand alone disco/70's category.
Not only that, but you can tell they have a good feel for the market i.e. they're not afraid to play rap and urban which has always been popular on the Syracuse airwaves over the years. I love the fact that they also mix in freestyle dance which I used to listen to in the 80's.
Hoping they add some more local favor to their imaging, since it now seems to be just plug & play from Burns & Associates... Liners like, "Here's a Pump House Favorite" or "remember shakin' your rump to this one at Club 37 back in the day".
The music might be fairly representative of the market's history, but they still need to make sure the fringe records are treated properly... Not saying that "Spring Love" from Stevie B never got played on 93Q Club Beat, but those types of records weren't true hits in CNY. I often hear too many in a row. They need to identify the core artists and lean on them. Again, they are playing the right titles... they just aren't playing them properly yet.
Still hearing era separation problems in their music clusters. Also, I heard a "Feel Good Music" sweeper into "End Of The Road" by Boys 2 Men, a very sad breakup song. That was followed by another ballad. They need to get brilliant at the basics now while folks are making decisions & judgements about the station.
All and all though, Movin' is a breath of fresh air and one of the smoothest station launches this market has heard since Hot 107-9 or Fire 14!
Hope they bring back some heritage CHR jocks from the area. There are plenty of them in the market who have retired from radio... I bet some would be pumped to voicetrack a daypart. There's something powerful about having the voice that orginally frontsold a song in 1986 talk it up again in 2006. Those jocks are associated with the music and the good times. There involvement would lend the format some credibility. The original Movin' in L.A. chose Rick Dees for mornings for that very reason.
The music might be fairly representative of the market's history, but they still need to make sure the fringe records are treated properly... Not saying that "Spring Love" from Stevie B never got played on 93Q Club Beat, but those types of records weren't true hits in CNY. I often hear too many in a row. They need to identify the core artists and lean on them. Again, they are playing the right titles... they just aren't playing them properly yet.
Still hearing era separation problems in their music clusters. Also, I heard a "Feel Good Music" sweeper into "End Of The Road" by Boys 2 Men, a very sad breakup song. That was followed by another ballad. They need to get brilliant at the basics now while folks are making decisions & judgements about the station.
All and all though, Movin' is a breath of fresh air and one of the smoothest station launches this market has heard since Hot 107-9 or Fire 14!
Hope they bring back some heritage CHR jocks from the area. There are plenty of them in the market who have retired from radio... I bet some would be pumped to voicetrack a daypart. There's something powerful about having the voice that orginally frontsold a song in 1986 talk it up again in 2006. Those jocks are associated with the music and the good times. There involvement would lend the format some credibility. The original Movin' in L.A. chose Rick Dees for mornings for that very reason.
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