I made sure to listen after reading this. Senate Leadership Fund.
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T-Minus 24 Hours And Counting
- Thread starter Joseph_Gallant
- Start date
Here's another wrench to throw in. November 20th. through December 18th. is the World Cup Soccer Tournament in Qatar. It will be followed like mad in places all over the world, including here in the USA. The USA is playing England on November 25th.-Black Friday-at 2 p.m. Eastern time. How much college football viewing will be disrupted by it? And of course, no one in their right mind will want to hear Christmas music when their nation's team is on the TV.
This year, they waited until after 7 a.m. Eastern to switch to Christmas music.
You might want to tune into the "Sounds of Christmas" on your computer. They play the latest and greatest in Christmas music. You can Google it for their website.
Latest? Probably not.
I may not be in my right mind, but I can't understand the association here. Somewhere around 6 or 7% of Americans will watch the world cup, if FOX is lucky. That leaves 93% available to listen to Christmas music.
The time difference will put the three group stage games the US team plays in the 2-4 p.m. EST time slot. That's a morning start on the West Coast. And should it qualify for the knockout (elimination) rounds, who knows when the games will be played. One thing is for certain: Any prime time coverage we see here will be recorded, and old news, when it airs.
Just loaded Tunein, and guess what? One station that is on the "Recents" section just flipped to X-Mas! That is WSNY "Sunny 95" from Columbus. Last year, they didn't even flip the switch until around Thanksgiving!
As of this writing, my local AC station(Magic 93 WMGS) has yet flipped the switch. And so is our hot AC(which used to be alternative rock, which was also used to be oldies YEARS and YEARS ago).
As of this writing, my local AC station(Magic 93 WMGS) has yet flipped the switch. And so is our hot AC(which used to be alternative rock, which was also used to be oldies YEARS and YEARS ago).
If I programmed a music formatted station, I wouldn't even play any Christmas music until December 1st, and then, only one Christmas song every third hour through December 10th.
From December 11th through 17th, I'd program one Christmas song every other hour.
From December 17th through 12 Noon on December 24th, I'd program one Christmas song an hour.
I would only go all-Christmas for 36 hours, from 12 Noon Christmas Eve through 12 Midnight on Christmas Night.
The idea is that I'd ease listeners into the Christmas season without "hitting them with a 2-by-4", which might be the case by going all-Christmas on November 1st (or any point in early November).
But on the other hand, there seems to be a lot of people who want 24/7 Christmas music on radio as early as November 1st.
From December 11th through 17th, I'd program one Christmas song every other hour.
From December 17th through 12 Noon on December 24th, I'd program one Christmas song an hour.
I would only go all-Christmas for 36 hours, from 12 Noon Christmas Eve through 12 Midnight on Christmas Night.
The idea is that I'd ease listeners into the Christmas season without "hitting them with a 2-by-4", which might be the case by going all-Christmas on November 1st (or any point in early November).
But on the other hand, there seems to be a lot of people who want 24/7 Christmas music on radio as early as November 1st.
And, once again, those people are female, squarely in the money demographic, and stoked to buy whatever advertisers may be pitching, with their holiday shopping often starting even before Nov. 1. Hard for this forum's dominant 55+ male crowd to wrap its collective head around, but truth.
One size does not fit all. There are reasons for all-Christmas formats, and for them starting early.
If I programmed a music formatted radio station, I wouldn't play any Christmas music at all.
I would probably also be fired.
It really depends on the type of station and market.
Not before November 1, but I do like all-Christmas when I'm ready for it, as long as all the songs are good. I have yet to find a station that doesn't play Mariah Carey, Mannheim Steamroller ("God Rest ye Merry Gentlemen" and "Deck the Halls" I would accept) or Trans-Siberian Orchestra ("Canon" does have the kids). I also wouldn't want Pentatonix, Aaron Shust or Point of Grace. Those last two have been played on America's Best Music which ironically seems to sound MORE contemporary at Christmas. there are a bunch of more contemporary songs or versions of songs. While I like The Beach Boys any other time, not at Christmas.
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