Tag, You're It: CC Incorporates iTunes Technology On HD Stations

[DToTheJ]

Clear Channel has now enabled "tagging" to iTunes on over 300 of its HD Radio stations. How it works is the signal from the HD Radio links up to your iPod so you can download a song the HD station is playing.

Full story:
http://arstechnica.com/journals/app...hannel-adds-itunes-tagging-to-340-hd-stations

 

[Savage]

Wow. So cool.

Problems: this assumes music consumers are listening to HD Radio. If they've already got iPods guess where they're consuming their favorite tunes and in what form?

And tell me why, again - why would I go thorough this rigamarole to just get a song I can get more easily from the iTunes store or from my favorite artists' websites?

Once again HD purveyors totally miss how their target consumers think and act.

 

[Tom Wells]

Clear Channel will find some sucess with this. The people who are ahem, err,, easily led by marketing and like what CC serves up,
buy lots of new stuff, and squeal about it, will tag and buy because they've been told by the radio it's hip.

Those with wider tastes than CC can serve will roll their eyes anyway because that's like tagging for a Mc Donald's product to be waiting for
you at a GPS-designated quick-serve kiosk on your daily expresssway ramp. Ridiculously superfluous, given the same product is already incredibly convenient on your drive home.

As a punker, 1920's through current music fanatic, old fashioned luddite techno-bustin installer of multi-million dollar printing presses,
I pass gas at lame corporate snooz-by-numbers radio. One of the finest radio moments I remember was about 1979, Sunday morning on the way to church. Dad, Mom, Gramma and myself. WGN AM 720 Chicago.. I remember it as Wally Phillips but maybe not..it's about
10:30 AM in a pale beige 4-door 1976 Plymouth Volare... on comes Paralyzed by The Legendary Stardust Cowboy...and Dad let it run.
What a Whoopin' and a hollerin. Now, that was fine radio. I'd have tagged THAT as an 18 yr old.
But CC and common denominator radio has never been trying to serve me since....... ... .. about '83.