Take a look at this...

[bpatrick]

Looking at a copy of the July 14, 1962 issue of TV Guide
for Atlanta, I was struck by the amount of kid-oriented
programming networks and stations did in those days.
TV Guide provided a complete list of programs deemed
kid-friendly, not just in daytime or Saturday mornings
but in primetime as well. I know: there was no Disney
Channel, Nickelodeon, or Cartoon Network, but this
assortment of kids' shows spread across the schedule
is something to think about. I will indicate which shows
are network shows; channels are 2, 3, 5, 9, 11, 12, 13.

SATURDAY

Cartoons 7 AM (11), 8 AM (5), 8:30 AM (12)
Komedy Korner 7 AM (13)
Superman 8:30 AM (13), 4:30 PM (2)
Funny Pictures 8:30 AM (5)
Three Stooges 8:30 AM, 3 PM (9)
Cisco Kid 8:30 AM (13)
Mr. Magoo, Dick Tracy 9 AM (2)
Popeye 9 AM (9)
Billy Johnson 9 AM (11)
Captain Kangaroo 9 AM (12, 13), 9:30 AM (5) (CBS)
Pip The Piper 9:30 AM (2, 3) (NBC)
Jet Jackson 9:30 AM (11)
Shari Lewis 10 AM (2, 3) (NBC)
Bugs Bunny 10 AM (5), 11:30 AM (9), 12 Noon (11),
5 PM (13) (9, 11, and 13 carry the ABC version)
Rocky Jones 10 AM (11)
Alvin 10 AM (12, 13) (CBS)
King Leonardo 10:30 AM (2, 3) (NBC)
Mighty Mouse 10:30 AM (5, 12, 13) (CBS)
Fury 11 AM (2, 3) (NBC)
Allakazam 11 AM (5, 12, 13) (CBS)
Light Time 11 AM (9)
Circus Boy 11 AM (11)
Roy Rogers 11:30 AM (5, 12, 13) (CBS)
Ramar Of The Jungle 11:30 AM (11), 5:30 PM (9)
Mr. Wizard 12 Noon (2) (NBC)
Sky King 12 Noon (5, 12, 13) (CBS)
Beany And Cecil 5 PM (11), 7 PM (9) (ABC)
Robin Hood 5:30 PM (11)
Calvin And The Colonel 7:30 PM (9, 11) (ABC)
Room For One More 8 PM (9, 11) (ABC)
Leave It To Beaver 8:30 PM (9, 11) (ABC)

SUNDAY

Cartoons 9:30 AM (2), 10:30 AM (11)
Light Time 10:15 AM (11)
Mister Ed 6:30 PM (12), 7 PM (13) (CBS)
Bullwinkle 7 PM (2, 3) (NBC)
Lassie 7 PM (5, 12) (CBS)
Walt Disney's World 7:30 PM (2, 3) (NBC)
Dennis The Menace 7:30 PM (5, 12, 13) (CBS)

MONDAY-FRIDAY

Casey Jones 6:30 AM (13)
Cartoons 7 AM (13), 7:30 AM (5), 9 AM (12), 9:30
AM (3), 5 PM (3, 13)
Captain Kangaroo 8 AM (5, 12, 13)
Romper Room 9:30 AM (9)
Billy Johnson 8:30 AM, 5 PM (11)
Rocky And His Friends 4:45 PM (2)
Popeye Club 5 PM (2)
Bob Brandy 5 PM (9)
American Newsstand 4:50 PM (9, 11)


MONDAY

Dick Tracy 4:30 PM (2)
Yogi Bear 6 PM (2), 7 PM (12)
Jeff's Collie 6:30 PM (9)
National Velvet 8 PM (2, 3) (NBC)

TUESDAY

Mr. Magoo 4:30 PM (2)
Quick Draw McGraw 6 PM (2), 7 PM (12)
Bugs Bunny 7:30 PM (9, 11) (ABC)

WEDNESDAY

Dick Tracy 4:30 PM (2)
Popeye 5:15 PM (13)
Deputy Dawg 6 PM (2), 7 PM (12)
Alvin 7:30 PM (5, 12) (CBS)
Top Cat 8:30 PM (9, 11) (ABC)

THURSDAY

Mr. Magoo 4:30 PM (2)
Deputy Dawg 5:30 PM (13)
Huckleberry Hound 6 PM (2)
Brave Stallion 7 PM (2)

FRIDAY

Cartoons 9:45 AM (3)
Dick Tracy 4:30 PM (2)
Huckleberry Hound 5 PM (13), 7 PM (12)
Cisco Kid 6 PM (2)
Jeff's Collie 6:30 PM (9)
International Showtime 7:30 PM (2, 3) (NBC)
Hathaways 8 PM (11) (ABC)
Flintstones 8:30 PM (9, 11) (ABC)

Thoughts?

 

[landtuna]

Yup. TV for kids these days sucks!

 

[bpatrick]

I forgot to mention (although you've probably figured it out by now)
that "American Newsstand" was an ABC program that filled 10 minutes
following "American Bandstand" (can't understand why that didn't make
this list).

 

[azumanga]

"American Bandstand" (can't understand why that didn't make
this list).

I think the list was for shows that generally cater mainly to pre-teens. In TVG's eyes, Bandstand was not a kiddie show.

 

[LKellerIII]

Looking at a copy of the July 14, 1962 issue of TV Guide
for Atlanta, I was struck by the amount of kid-oriented
programming networks and stations did in those days.
TV Guide provided a complete list of programs deemed
kid-friendly, not just in daytime or Saturday mornings
but in primetime as well. I know: there was no Disney
Channel, Nickelodeon, or Cartoon Network, but this
assortment of kids' shows spread across the schedule
is something to think about.

Thoughts?

I was a 10 year old kid in Los Angeles in 1962, and this is similar to what I remember. It's not like today, of course, with multiple 24/7 kid and cartoon networks, but there was a lot of programming for children.

LA had 4 independent stations, and each one had multiple weekday local kid-hosts (Skipper Frank (nautical), Engineer Bill (trains), Hobo Kelly, etc.) and they all ran cartoons between activities. There are a number of nostalgia websites dedicated to these people. I was never a Hobo Kelly fan, but I later learned that some of my friends had the hots for Kelly, who was the only female host.

Sometimes these shows had a studio audience of kids, or often just 3 or 4 kids who were invited to take part in the contests, activities, or whatever. At least one of the network affiliates (KABC) also had kids shows in the morning, before network programming.

Sheriff John's Lunch Brigade - was on at noon weekdays. I only got to see him during vacations, or when I was home sick. I used to wonder if he had enough viewers during the school year, but apparently he did, because his show was on for years.

These shows were big in LA for about a decade - mid 50s to mid 60s, then the stations cut back, and switched to syndicated kids programming, half-hour Hanna-Barbera cartoons, and sit-com reruns.

I remember weekends as a kid-show desert. There was hardly anything for children outside of the Saturday morning shows on the 3 networks...excluding prime-time kid friendly shows like Disney, etc.

 

[Limp73]

I was fortunate to have grown up in that comparatively more innocent era. Today we have the technology...but no wholesomeness and innocence. Back in my youth we did,but there was only poor quality kinescopes of Kukla,Fran and Ollie,Ding Dong School and Howdy Doody if is wasn't aired live as there was no videotape. I used to like Nickelodeon in the late 80s when my own kids were little. Pinwheel,Sharon Lois and Bram's Elepahant Show and and Today's Special earned a big two thumbs up for my kids.....now our children have become slaves to the hard sell. Thank you Hasbro for your greed..take your GI Joe,Transformers,Jem and My Little Pony (half hour comemrcials for their respective products) and put them in the recyle bin. ....that goes double for you Nintendo!

 

[RicoGregg]

I know: there was no Disney
Channel, Nickelodeon, or Cartoon Network, but this
assortment of kids' shows spread across the schedule
is something to think about.

I was a 10 year old kid in Los Angeles in 1962, and this is similar to what I remember. It's not like today, of course, with multiple 24/7 kid and cartoon networks, but there was a lot of programming for children.

Back in that time, the FCC required that all TV stations have a minimum percentage of children's programming, news, public affairs, and religious shows. All since de-regulated out.

I was never a Hobo Kelly fan, but I later learned that some of my friends had the hots for Kelly, who was the only female host.

When she was out of her Hobo Kelly get-up, Sally Baker was a very attractive woman. I looked for a pic to post, but I couldn't find a good one. Think of a younger version of Agnes Moorehead as Endora on Bewitched.

Sheriff John's Lunch Brigade - was on at noon weekdays. I only got to see him during vacations, or when I was home sick. I used to wonder if he had enough viewers during the school year, but apparently he did, because his show was on for years.

Sheriff John was also popular with housewives. John Rovick had a "down home" appeal that women liked. When he did a live commercial, women would flock to the nearest store and buy it.

I was fortunate to have grown up in that comparatively more innocent era. Today we have the technology...(edit).....now our children have become slaves to the hard sell. Thank you Hasbro for your greed..take your GI Joe,Transformers,Jem and My Little Pony (half hour comemrcials for their respective products) and put them in the recyle bin. ....that goes double for you Nintendo!

Until about two years ago, there was a limit on how many total hours of broadcast time could be advertising aimed at children. Thanks to intense lobbying by both the broadcasters and children's advertisers, there was even more de-regulation, and now there are no limits as to how much advertising on TV is aimed at children.

 

[azumanga]

Thanks to intense lobbying by both the broadcasters and children's advertisers, there was even more de-regulation, and now there are no limits as to how much advertising on TV is aimed at children.

Not actually -- during E/I programming, there are limits on how much commercial time is sold, regardless of who it's aimed at. And also, the FTC still has some limits on ads on kids' shows, even on cable -- I recall a few years back that the FTC fined Nickelodeon for violating laws regarding excessive advertising during children's shows.