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Take Two
- Thread starter Element9
- Start date
> Re-read this thread, starting here.
>
9,
Thanks for moving the thread. I guess your answers to my questions would be a "qualified" no
Certainly there's a strong realization that 60s music is now approaching the half-century mark. However, I believe (from both research data and anecdotal evidence) that there's still a significant audience for it, including people (like myself) who did not experience it as current Top 40 material. The "good" stuff shows up on TV, in movies and commercials - it's a part of our common culture. Although defining "the good stuff" is different for every listener, a well-programmed station can touch all the bases yet have enough consensus to be popular. A fellow programmer once told me. "You can play a lot of songs on an Oldies station, some once a day, some once a year!"
60s Oldies isn't the only "old" format. WHTT's median year is probably 1975. More than 30 years ago. "Dark Side of the Moon" is 33 years old. My favorite album, "Who's Next," is 35 years old! Terrestrial radio is out of sync, way ahead of its audiences in dumping formats because they grow out of the so-called "money demo." Well-conceived, well-researched, and well-executed formats are repaced with low-cost, low-maintenance alternatives like Jack and satellite talk. It's Oldies now, but soon it'll be 70s Gold and Classic Rock. Maybe satellite will be the only environment where quality and choice can exist.
>
9,
Thanks for moving the thread. I guess your answers to my questions would be a "qualified" no
Certainly there's a strong realization that 60s music is now approaching the half-century mark. However, I believe (from both research data and anecdotal evidence) that there's still a significant audience for it, including people (like myself) who did not experience it as current Top 40 material. The "good" stuff shows up on TV, in movies and commercials - it's a part of our common culture. Although defining "the good stuff" is different for every listener, a well-programmed station can touch all the bases yet have enough consensus to be popular. A fellow programmer once told me. "You can play a lot of songs on an Oldies station, some once a day, some once a year!"
60s Oldies isn't the only "old" format. WHTT's median year is probably 1975. More than 30 years ago. "Dark Side of the Moon" is 33 years old. My favorite album, "Who's Next," is 35 years old! Terrestrial radio is out of sync, way ahead of its audiences in dumping formats because they grow out of the so-called "money demo." Well-conceived, well-researched, and well-executed formats are repaced with low-cost, low-maintenance alternatives like Jack and satellite talk. It's Oldies now, but soon it'll be 70s Gold and Classic Rock. Maybe satellite will be the only environment where quality and choice can exist.
The Groove Yard
I think that the increasing popularity of the MP3 player, and the advent of "on demand" content leads us to a perfect solution:
The Oldies Podcast.
I know that there are issues with compensating the artist for the music played, so maybe following the model developed by music download sites and the TV networks is the answer:
The 99-cent Oldies Podcast.
A half-hour/hour (depending on rights fees/profit) of your favorite Oldies jock playing great tunes. Save it to your PC and/or MP3 player and put it in the shuffle. Want more? Spend another 99-cents and download another hour of music from a different legendary jock. Collect them all and have the Oldies Station of Your Dreams at your fingertips.
Want free podcasts? Include commercials in the podcast so sponsors pay the costs. They get you three ways - at the website while you're going through the list of available casts, during the download, and while you're playing them back.
Send me the consulting check when the money starts rolling in.
PS - Podcasts of your favorite morning show bits could also be available. Less music, more compensation for the "original artist". No rebates for having to listen to bad Sean Connery impressions.
I think that the increasing popularity of the MP3 player, and the advent of "on demand" content leads us to a perfect solution:
The Oldies Podcast.
I know that there are issues with compensating the artist for the music played, so maybe following the model developed by music download sites and the TV networks is the answer:
The 99-cent Oldies Podcast.
A half-hour/hour (depending on rights fees/profit) of your favorite Oldies jock playing great tunes. Save it to your PC and/or MP3 player and put it in the shuffle. Want more? Spend another 99-cents and download another hour of music from a different legendary jock. Collect them all and have the Oldies Station of Your Dreams at your fingertips.
Want free podcasts? Include commercials in the podcast so sponsors pay the costs. They get you three ways - at the website while you're going through the list of available casts, during the download, and while you're playing them back.
Send me the consulting check when the money starts rolling in.
PS - Podcasts of your favorite morning show bits could also be available. Less music, more compensation for the "original artist". No rebates for having to listen to bad Sean Connery impressions.
Re: The Groove Yard
> I think that the increasing popularity of the MP3 player,
> and the advent of "on demand" content leads us to a perfect
> solution:
>
> The Oldies Podcast.
>
> I know that there are issues with compensating the artist
> for the music played, so maybe following the model developed
> by music download sites and the TV networks is the answer:
>
> The 99-cent Oldies Podcast.
>
> A half-hour/hour (depending on rights fees/profit) of your
> favorite Oldies jock playing great tunes. Save it to your PC
> and/or MP3 player and put it in the shuffle. Want more?
> Spend another 99-cents and download another hour of music
> from a different legendary jock. Collect them all and have
> the Oldies Station of Your Dreams at your fingertips.
>
> Want free podcasts? Include commercials in the podcast so
> sponsors pay the costs. They get you three ways - at the
> website while you're going through the list of available
> casts, during the download, and while you're playing them
> back.
>
> Send me the consulting check when the money starts rolling
> in.
>
> PS - Podcasts of your favorite morning show bits could also
> be available. Less music, more compensation for the
> "original artist". No rebates for having to listen to bad
> Sean Connery impressions.
>
Interesting idea. I wonder how much local jocks would want to earn in such a scenario.
I used to do bad Ted Kennedy impressions.
> I think that the increasing popularity of the MP3 player,
> and the advent of "on demand" content leads us to a perfect
> solution:
>
> The Oldies Podcast.
>
> I know that there are issues with compensating the artist
> for the music played, so maybe following the model developed
> by music download sites and the TV networks is the answer:
>
> The 99-cent Oldies Podcast.
>
> A half-hour/hour (depending on rights fees/profit) of your
> favorite Oldies jock playing great tunes. Save it to your PC
> and/or MP3 player and put it in the shuffle. Want more?
> Spend another 99-cents and download another hour of music
> from a different legendary jock. Collect them all and have
> the Oldies Station of Your Dreams at your fingertips.
>
> Want free podcasts? Include commercials in the podcast so
> sponsors pay the costs. They get you three ways - at the
> website while you're going through the list of available
> casts, during the download, and while you're playing them
> back.
>
> Send me the consulting check when the money starts rolling
> in.
>
> PS - Podcasts of your favorite morning show bits could also
> be available. Less music, more compensation for the
> "original artist". No rebates for having to listen to bad
> Sean Connery impressions.
>
Interesting idea. I wonder how much local jocks would want to earn in such a scenario.
I used to do bad Ted Kennedy impressions.
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