Do you know of another way for radio to monetize it's programming? Talk radio is expensive. These veteran local hosts didn't come cheap. They cost money. So unless you know of another way to monetize it's programming, you have long stopsets. That's how it is at all talk stations, not just this one.
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Talent defecting from The Ticket to The Freak?
- Thread starter MarkW
- Start date
Do you know of another way for radio to monetize it's programming? Talk radio is expensive. These veteran local hosts didn't come cheap. They cost money. So unless you know of another way to monetize it's programming, you have long stopsets. That's how it is at all talk stations, not just this one.
@TheBigA wrote: "Do you know of another way for radio to monetize it's programming?"
How much money would YOU as a business owner pay to be the 10th commercial in an 8 minute block? (On the 30th ranked radio station...)
Would you pay any amount to be 10th deep? If so, give me a number.
How much would you pay to be the only spot heard in 20 minutes DONE by the hosts?
I do a syndicated radio show and 2 of the PD's (Actually 3 because one programs 2 stations in different markets) of the stations that I'm on have ONE spot at the top of the hour. That's it. That sponsor pays a TON OF MONEY - but he is the only thing heard at the top of the hour - and it's done by one of the personalities. Both of them said it's the best thing they've ever done for revenue and for ratings.
That is so much smarter than whoring out talent for short term contracts with clients who are going to be at best fly-by-night clients.
With a staff that big, I can't imagine they're making much more over the payroll. Hey, if they are, good for them and rock on. I'm kind of rooting for them in a way. I want SO badly to really like it and to think it's what the market needs, but it just isn't there. The market does need the IDEA of the Freak, but with much better suited content. Again, my opinion my friend.
How much money would YOU as a business owner pay to be the 10th commercial in an 8 minute block? (On the 30th ranked radio station...)
Would you pay any amount to be 10th deep? If so, give me a number.
How much would you pay to be the only spot heard in 20 minutes DONE by the hosts?
I do a syndicated radio show and 2 of the PD's (Actually 3 because one programs 2 stations in different markets) of the stations that I'm on have ONE spot at the top of the hour. That's it. That sponsor pays a TON OF MONEY - but he is the only thing heard at the top of the hour - and it's done by one of the personalities. Both of them said it's the best thing they've ever done for revenue and for ratings.
That is so much smarter than whoring out talent for short term contracts with clients who are going to be at best fly-by-night clients.
With a staff that big, I can't imagine they're making much more over the payroll. Hey, if they are, good for them and rock on. I'm kind of rooting for them in a way. I want SO badly to really like it and to think it's what the market needs, but it just isn't there. The market does need the IDEA of the Freak, but with much better suited content. Again, my opinion my friend.
They all know what they're buying. Long stopsets have been standard in radio for 30 years. This isn't something new. If advertisers want to pay more as sole sponsors for an hour, they have that option. But this is what they choose.
Also, advertisers don't buy one spot. They buy hundreds. Some may run as the first in a cluster. In any case, all of this is known by the advertisers before they buy. They're buying impressions and frequency. That's their choice. It's their money.
Meanwhile, you dodged my question. What other way does the station have to make money?
I didn't dodge your question - I gave you a clear example of a way to do it with brains, to make more, and to raise TSL.
Surely you're not telling me sales reps tell clients they will be 10th in a stopset. I mean, 😆 surrrely you aren't saying that.
"I have a great deal for you today. I'm going to give you 100 spots at 10 cents per spot because yours will be around the 9th or 10th one to play in a 8 minute long stopset - well actually a little more cuz we have weather and traffic too - but they're cheap cheap cheap. Sign right here." 🤪🤪🤪🤪🤪🤪😜😜😜🤑🤑🤑
Surely you're not telling me sales reps tell clients they will be 10th in a stopset. I mean, 😆 surrrely you aren't saying that.
"I have a great deal for you today. I'm going to give you 100 spots at 10 cents per spot because yours will be around the 9th or 10th one to play in a 8 minute long stopset - well actually a little more cuz we have weather and traffic too - but they're cheap cheap cheap. Sign right here." 🤪🤪🤪🤪🤪🤪😜😜😜🤑🤑🤑
It's available to all advertisers, and they choose lots of :30 spots. Nobody wants to pay more money for fewer impressions.
How does radio work? Songs that get played the most go to #1. Frequency of airplay leads to familiarity with the content.
They get a rundown of when and where their spots air. They know. As I said, if they want to pay more for fewer spots, that's their choice. When I sold spots, I offered them the first spot in the cluster for a premium, and nobody took it.
There have been studies done by lots of groups on this. Advertisers themselves have paid for studies. The majority of the listeners stick with the station through the commercials. It's the same with TV. Long stopsets. Count the spots on TV. As I said, this has been the standard for 30 years.
We're all still in business. If you can find advertisers who will pay more for less, do it. Otherwise, this is all we've got.
Advertisers are not complaining about the long spot breaks. They're the ones who pay, so it's up to them.
Radio would be much different if listeners paid. For example. listen to NPR.
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Im not sure if anyone has listened in market before here. I was driving around dallas this morning and heard more spots for iHeart‘s podcast service than actual paid spots. Is that normal?
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