As I travel the country I notice that many of the FM morning shows have migrated to news and talk stations and get a second career. Glenn Beck is the best known example of that. I remember him as almost a shock jock in Phoenix doing mornings and I know he worked in Seattle too. Ron and Don made the successful transition. Is it the next move for Bob Rivers, Kent and Allen, BJ Shea. Spoken word is taking over the FM band with KIRO and KOMO now on FM sticks. There may be other former morning shows that could make the leap like Marty and Jodi or Crowe and West. Seems to be the national pattern.
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Talent Moving
- Thread starter radioguy123
- Start date
Sure. Whatever you say. I'll just be waiting with baited breath to hear K&A on KOMO-FM.
You know, year after year this board always has someone who posts things that they must have made up either while under the influence or just to get a rise out of others. Looks like the OP has that title for now.
Almost makes me miss TIFM and mammaknowsbest. Almost.
You know, year after year this board always has someone who posts things that they must have made up either while under the influence or just to get a rise out of others. Looks like the OP has that title for now.
Almost makes me miss TIFM and mammaknowsbest. Almost.
radioguy123 said:
To put it simply, personality tends to conflict with music presentation. There are people who want to hear music uninterrupted, and personalities interrupt. The place for personality to shine unencumbered by format and genre is talk. There, the emphasis is on the personality, and there is no musical distraction. Howard Stern discovered this 15 years ago. Same with Imus in the 80s. Plus the median age for talk is a little older. So once a DJ ages out of his genre's target demo, the local place to go is talk. Or Oldies.
Cumeanary said:
Then why not eliminate the music, and give the personality an even greater canvas on which to work. Think of it from the personality's point of view. His appeal is defined by the music format, and he doesn't even get to pick the music. This is why so many successful personalities seek to go beyond complimenting music. The place to do that is in a framework where the personality is the centerpiece.
radioguy123 said:
Have you been to New York? It's not happening here, and IMHO, it needs to. KIRO-FM is far better than any NYC talk station. Local talk is non-existent on NYC radio.
I have been to NY and the city has some of the best examples of former music personality hosts jumping to talk. Imus is the best known, of course. Brian Wilson (z-100 zookeeper and the last WABC morning guy before the flip) also transitioned to a successful newstalk career.
KTAR, KFI, KCBS, WABC and others have former DJ's or in KFI's case even a former MTV VJ did some talk and news. Ron and Don are probably the best examples of the transition here in Seattle. The thread was not meant to be a joke, but I guess it was percieved that way. Maybe Seattle morning hosts are not best suited for this type of transition, I truly thought some might make the transition in the future.
KTAR, KFI, KCBS, WABC and others have former DJ's or in KFI's case even a former MTV VJ did some talk and news. Ron and Don are probably the best examples of the transition here in Seattle. The thread was not meant to be a joke, but I guess it was percieved that way. Maybe Seattle morning hosts are not best suited for this type of transition, I truly thought some might make the transition in the future.
radioguy123 said:
There are plenty of former New York DJs and unemployed talk show hosts available in the area to easily staff a locally oriented news/talk outlet on FM. It never fails to amaze me that New York is the #1 media market and markets 2 through 4 (LA, Chicago, SF) and smaller have a far stronger commitment to local talk. IMHO, the problem is that many hosts want to be national and Madison Ave ad agencies won't support local talk in NY.
radioguy39nj said:
You've said that before, and in my view there's a reason why they're still unemployed.
As one who has been in a hiring position, I don't look at resumes of people who are out of work, unless they are still doing something in other media that has kept their fan base alive. Because they're not going to bring anything new to my station. They're just going to bring pre-existing listeners and patter, and it probably led to them being unemployed. I've seen it over and over, and the pattern is clear.
If I'm starting a new station, I want something new. If it's going to be on FM, it needs to appeal to people under 55. That means the host should be under 55. He/she needs a certain level of celebrity. He/she needs an established fan base that has the potential to GROW. That is key. And he/she needs to be dedicated to working well beyond the airshift. Because that's what it will take to attract attention in NYC. And I don't think anyone who is now unemployed will be willing to work as hard as they're going to have to in order to win.
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