Talk 1230 WYTS Programming Schedule

[gabigley1]

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http://www.columbusdispatch.com/dis.../09/2_ARBRAT.ART_ART_05-09-07_D5_126KJBC.html

Radio ratings
Format flip-flopping fails to help WYTS gain ground
Wednesday, May 9, 2007 3:45 AM
By Tim Feran
THE COLUMBUS DISPATCH
Going conservative doesn't necessarily pay.

WYTS (1230 AM) found out the hard way after it switched from a liberal/

progressive format to a mainly conservative one in December.

Ratings for the station dropped according to the latest Arbitron radio survey, which polled central Ohio listeners from Jan. 11 to April 14: The station's ranking in the market, always near the bottom, fell to dead last.

 

[TheVibe]

Here's a serious question: Why doesn't CC try Standards on 1230? Nothing else has worked and 920 seems to do well.

 

[willcail]

First Progressive Talk was 1230AM successful format to date. CC didn't bother to promote the station. No ads on CC owned billborads in prominate locations, and incompetent sales staff. If 1230AM is just a throw-away signal to them, why sell it to someone who can do something with that station. It is just a Class C station. IMO CC is afraid of futher ratings erosions of WTVN. They don't want the competion. They did try some from of oldies when it was WCOL AM. Look at the recient books on WYTS. They're pathetic.

Air America is no longer in bankruptcy. Plus Lionel is starting May 14 with the network. If the Progressive Talk format failed, how do you explain Ed Schultz. He is after all number 5 on Talkers Mangazine, plus have over 100 stations. Unlike Quinn and Rose is on a measly 13 stations that doesn't get ratings.

Remember there are now three syndicators of progressive talk: Air America Radio, Jones Radio Network, and Nova M.

 

[gabigley1]

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http://www.theotherpaper.com/TOP5-31/5-31_substory1.html

Dumping liberal talkers hasn’t helped 1230 AM
May 31, 2007

For the first time since Clear Channel’s 1230 AM announced in December that it would drop Air America in favor of a lineup featuring conservative hosts and sports loudmouth Jim Rome, fans of liberal radio have something to smile about.

The latest local radio ratings came out last week, and at the very bottom of the list sat the new 1230 AM.

“It just confirms all along that this was not a business agenda,” said Brian Rothenberg, executive director of Progress Ohio, a liberal organization that participated in an unsuccessful petition drive to keep Air America on 1230 AM.

 

[KevinFodor]

Business agenda? Nope.

I worked for the former WCOL-AM/FM from 1990 to 1998. During that time, the AM station aired a talk format for most of the time. (The exception being "Kool Oldies" for about a year an a half.)

WCOL aired, among other programs, Rush Limbaugh, G. Gordon Liddy and other conservative hosts.

Limbaugh pulled between a 4 and a 5 share 25-54 adults. The station pulled about a 2 share, or slightly better than a 2 during this period 12 plus. Liddy not quite as good, but still in there.

We also, in an attempt at "fairness" aired John & Ken from KFI/Los Angeles, Leykis and others.

The conservative programs did reasonably well for the signal, the liberal programs not as well.

We could only assume that the conservatives weren't going to listen to a liberal program, and the liberal audience wouldn't support a station that aired conservative talk as well.

Most of the programming currently aired on 1230, while reasonably good shows are "almost" first tier, some "second tier" talk programming. Laura Ingraham? Second tier. O'Reilly? Big on TV, second tier on radio.
Michael Savage? First tier, but he's on at night, and with that crap signal 1230 has at night, Savage is not likely to do a whole lot, perhaps in the summer. We'll see.

Jim Rome? A mistake. Most programmers don't mix news and sports, unless you're a flagship for Major league or big college sports.

But, it's all not a mistake if you assume that by tying up those programs on 1230, CC is able to keep a competitor from getting them and somehow using them against WTVN or some other property.

Protecting a franchise (financially speaking) makes more sense than trying to air an unsuccessful format (music or talk) that can't get above a two share. Below a 2 share in the Columbus Market gets you virtually nothing in terms of advertising sales. Any format. Doesn't matter.

It's just an opinion here. But, I would assume though they might hope for the best with 1230, CC probably isn't too concerned about the performance of that particular station. As it is, even with lousy numbers, it still performs a purpose for the company. And that's still a reason to pay the electric bill.

You may continue with your political arguments now.

 

[jakej]

If the above strategy is true (and it's one that apparently someone at CC disclosed to Tim Feran of the Dispatch -- I can't believe that he came up with it all by himself!), then does it increase the chance of the FCC denying Clear Channel permission to move 106.7 to Columbus? Rather than being interested in programming that the public wants, 1230 shows that at this stage of the game in central Ohio CC is primarily interested in self-protection through programming that is good only for itself. Seems to me that an anti-competition attitude as blatant as that one isn't going to help the company to find much favor with the feds, is it?

 

[KevinFodor]

Well, Jake:

That strategy has been employed by most all companies, in one form or another, for the past 15 or so years. There's no FCC law that requires any company to turn a profit with every station they own.