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Talk on Dave

C

ck dexter haven

I was sitting in Twains in Decatur the other day for lunch; they had Dave FM on.

Good God. Can someone tell the midday jock (Mara?) to put a sock in it and play some music, maybe? Talk talk talk talk talk--it was endless--and the important part of it to me was, I was in a pretty busy public place so all the talk was unintelligible. The effect was nothing short of total irritation. It was like being in a crowded bus station with a broken down, staticky P.A system.

I've been in the business for nearly 30 years now and it never ceases to amaze me how many music station "personalities" think that because they've won an AIR Award or two, they've got a license to yak up a storm about pointless nonsense.

That's the key to this: pointless nonsense. If the talk is relevant, has a beginning, middle, and end, and is contextual to the music playing, well then, ok. But mindless jabbering is a complete tune out. And last I checked, Dave's numbers weren't exactly setting the Atlanta market on fire, so it's not as if the audience is clamoring for more of this.
 
I believe though her midday Out to lunch hour is their shining beacon in the middle of a cess pool known as Dave FM. Don't blame her because you could not hear in a noisy restaurant.
 
If you're looking for a restaurant where you can avoid Dave's mindless drivel, there's always Stats.
 
I am not a big fan of the fact that most jocks have to read liner cards now, but I am sure we can blame jocks like Mara. Especially when she talks on and on the way she does. Jocks that try to change their voice with different volume, pitches, laughs and tones of their voices during long and drawn stories, out only forces the average listener to change the station. I hear Mara is a really nice person in the biz and I am sure she is, but her ratings would benefit by scaling it WAY back.

I have no idea how to spell her name, but Margot I think it is, would much better serve that station in mid-day, or even just music. Their office listening would probably go up 50% without Mara's attempt to entertain with endless chatter. I didn't get it when they put Mara back on Dave after the Z93 deal ended, and I stopped listening completely during the day.

I always believed that after Dave first launched, it wasn't so much the birkenstock rock or the obscure jam bands they played too much of (not that some of it ain't bad every now and then), but it was always their Mon-Fri prime jocks holding Dave's ratings back. Also, if it didn't work on Z93, what made them think it would work on Dave?
 
Big butchy women, lots of coldcuts, and you feel the need to interrupt with your sissy complaint about Mara...
My Gawd man......get right with Jebus - what do you want?
BTW...I like Margot too! Have you listened to the DAVE Roots on 92.9 HD-2 yet? She does a great job programming that. She deserves some cold cuts too!
 
taylorengineer said:
Big butchy women, lots of coldcuts, and you feel the need to interrupt with your sissy complaint about Mara...
My Gawd man......get right with Jebus - what do you want?
BTW...I like Margot too! Have you listened to the DAVE Roots on 92.9 HD-2 yet? She does a great job programming that. She deserves some cold cuts too!
Click to expand...

Mara's the best midday jock in town with a huge following. Not even Michelle "how can I kill your station?" Engel could "shut her up" -- which is a good thing, because a liner-reading Mara Davis = a boring show. She's funny, she's smart, and she knows music. Margot should be programming a station and making six figures; she's also a great jock.
 
Mara's the best midday jock in town with a huge following. Not even Michelle "how can I kill your station?" Engel could "shut her up" -- which is a good thing, because a liner-reading Mara Davis = a boring show. She's funny, she's smart, and she knows music. Margot should be programming a station and making six figures; she's also a great jock.
Click to expand...

I totally agree with everything you said. But Sales Weasel, you didn't comment in the thread about Zakk Tyler. Would you care to?
 
RoddyFreeman said:
Mara's the best midday jock in town with a huge following. Not even Michelle "how can I kill your station?" Engel could "shut her up" -- which is a good thing, because a liner-reading Mara Davis = a boring show. She's funny, she's smart, and she knows music. Margot should be programming a station and making six figures; she's also a great jock.
Click to expand...

I totally agree with everything you said too. But Sales Weasel, you didn't comment in the thread about Zakk Tyler. Would you care to?
Click to expand...
Of course I agree with the Weasel.

Little fact here gentlemen and lurkers:

Mara Davis has the highest Q rating at DAVE-FM. The highest-rated day part at DAVE is middays. Why would I, ah I mean Mike Wheeler, try to have her talk less? My predecessor, Michelle Engle did that and now she is playing all the Widespread Panic she wants with a total cume of 1.

Now that Steve Craig is gone, where do you think his loyal listeners are going to go for lunch?

As long as there is rock on 92.9 Mara Davis will be there. If she leaves, the format will change.
 
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