XCountry285 said:
55 year olds aren't old. Thats ridiculous to say that younger people won't turn on AM radio.
They won't. That's been proven for over 30 years. My generation (I'm 56) was the last to listen to AM on a regular basis for music, and that was only until FM rock became mainstream in the early '70s. Once we got rock on FM, AM was toast except for listening to a game. Now that's going to FM as well. It's also been online for years, and for a reasonable price (or free, in the case of the NBA , NHL, and some colleges).
Even in the '60s, there were only a few - like a half-dozen or so, and that included WABC, WLS, WCFL, CKLW, etc. at night - stations per market catering to folks younger than 30. AM radio even then was geezer-fare, with programming that was the remnants of the pre-1955 "Old Time Radio" era: Long-form news, farm reports, Arthur Godfrey, Don McNeil's Breakfast Club, ad nauseum, were the norm on "full service" stations for "adults." Boring.
I'm young and I put on 880 sometimes to hear Yankee Games or 660 to listen to Giant games when I'm driving. In West Milford I have no problem picking up any NYC FM or NYC AM, so why is it hard for others?!
Sports is the last viable format on AM, and it's moving to FM as well. The big sports stations like WFAN and WSCR in Chicago will be sticking around for some time to come, but look for both to simulcast on FM in the next couple of years. Their all-news sister stations in NY and SF are already doing so.
Unless you are a 40-year-old housewife or her 18-year-old daughter, there just is no room for music on FM anymore. And even the daughter has better places to find her favorite music. So do her 55-and-up relatives, since we are no longer part of the Sacred Sales DemosTM. Want blues? You have to go online. Pre-1970s oldies? Same thing. Classic country? Jazz? Ditto. Sure, there are a few stations playing these kinds of music, but it may be only a few hours a week, and other than country, they're probably on a non-comm. But again, unless you happen to be in range, you'll be listening online, not on FM, and certainly not on AM.