> > > > What do you think of WKLJ?
> > > >
> > > Where is that station?
> > >
> >
> > Sparta, Wisconsin. Decent signal during the day,
> basically
> > 10? miles out at night. Pretty typical second-string
> > news/talk lineup. Last time I listened when I was around
> La
> > Crosse in April, it was syndicated talk, a little local
> > news, a typical smaller-market talker. Automation system
> > was a little rough, though. Needed some work.
> >
> > However, their other station, WCOW, was first place in the
>
> > La Crosse area (Z93 the only one close?), and dominant in
> > the country format the last time I saw numbers from the
> > area.
> >
> > Moo
> >
> > CB
> >But i need to ask you one question. Is WIZM-AM the worse
> talk station in la crosse?
>
Asking what station is "worse" is not very positive; kind of a glass half-empty approach. But ok, I'll bite. Keep in mind a haven't listened since April and didn't listen a ton to either one, but here you go...
Depends what you mean by "worse"...
Objectively, the ratings for Wizzum are better, I am sure.
WIZM had Limbaugh and Hannity, and at least some local talk.
WKLJ had many other conservative second stringers: I think Snow, O'Reilly, Savage, and Doyle??? Not sure they have any local talk?
I'm sure that KLJ is doing well for their location and their coverage area. It sure is better than just simulcasting their FM, which I think they used to do way back (correct me if I am wrong). At least they're doing something.
But, overall, WIZM sounded a little more put together.
The amount of resources that can be put to work between the two make direct comparisons a little unfair, though. WIZM, with all their sister stations, their full coverage of the market at night, and their location SHOULD sound a hell of a lot better. But that is my opinion.
"And remember, it's hard to stop a Trane..."
CB
