Talk Radio FM

[clangham]

How many former jail birds get radio shows? But in this day of reality TV anything is possible.

I wouldn't be surprised if he makes a re appearance someday.
While we are speaking on the subject, here is an interesting story from last year;
http://www.abc27.com/story/13666811/former-dj-bond-struggles-to-find-work-after-conviction?redirected=true

 

[Seltzer]

How many former jail birds get radio shows? But in this day of reality TV anything is possible.

I wouldn't be surprised if he makes a re appearance someday.
While we are speaking on the subject, here is an interesting story from last year;
http://www.abc27.com/story/13666811/former-dj-bond-struggles-to-find-work-after-conviction?redirected=true

Bruce was special no doubt. But with many out of work radio personalities who have committed no crimes, good luck. Companiesin this litigious society won't take the chance. Squeeky clean in deed is a requirement/

 

[amfmxm]

Are we all just ignoring the ton of evidence that FM has been losing music listeners for the past decade or so, and that the mass evacuation in the younger demos is forcing FMs to move into talk, news and sports? CBS, Cox, Bonneville/Hubbard, et al aren't killing-off their longtime AC & Rock FMs on a hunch. These outfits spend millions on market research, and what it has shown in every market is that the remaining audience for music on FM has been getting older and older and older for years--and that the "demo creep" has picked up steam in the past couple years.

So if you're planning on being in the radio biz 10 or 15 years down the road, you'd better stake out your turf in the talk format of your choice on FM, now. Because by 2020 AM will be gone and radio--what we think of now as "FM"--will be all-talk, of one form or another.

FWIW, Harrisburg's little neighbor to the north, State College, already has two talkers on FM, it seems. The question for Cumulus isn't merely how many CHRs or ACs or Countrys they can cram into one area, but how long they expect advertisers to hang onto the illusion that anyone under 40 (or 50) is still listening.

 

[flashback]

the reason music is not doing as good is probally because the mucic stations generally have a tight playlist without room for much varation.i am not talking playing artists nobody knows.they need to get past the 3 or 4 songs by a recording artist.

 

[Seltzer]

Are we all just ignoring the ton of evidence that FM has been losing music listeners for the past decade or so, and that the mass evacuation in the younger demos is forcing FMs to move into talk, news and sports? CBS, Cox, Bonneville/Hubbard, et al aren't killing-off their longtime AC & Rock FMs on a hunch. These outfits spend millions on market research, and what it has shown in every market is that the remaining audience for music on FM has been getting older and older and older for years--and that the "demo creep" has picked up steam in the past couple years.

So if you're planning on being in the radio biz 10 or 15 years down the road, you'd better stake out your turf in the talk format of your choice on FM, now. Because by 2020 AM will be gone and radio--what we think of now as "FM"--will be all-talk, of one form or another.

FWIW, Harrisburg's little neighbor to the north, State College, already has two talkers on FM, it seems. The question for Cumulus isn't merely how many CHRs or ACs or Countrys they can cram into one area, but how long they expect advertisers to hang onto the illusion that anyone under 40 (or 50) is still listening.

Although the future of 1067 lies in the balance, I can't imagine Cumulus flipping any of the other FMs to talk. Not when the major shows are under contract with WHP. And the idea that every FM signal in the market would be all talk is also laughable. Doing 100% local talk would be cost prohibitive.

In many markets where music FM were switched to talk, the stations were not winning in the format they already were doing. So it's understandable that it would make sense to make the switch.