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Talk Radio Large Market Scoreboard for July

G

Gregg

Warmer weather is tough on Talk Radio stations. This is the first time in years that KFI finished out of the Top 10 in LA. And the first time in recent memory that WLS finished outside the Top 20 in Chicago. Only three large market Talk stations made the Top 10 in their cities: WGN Chicago, KRTH Houston and WSB Atlanta. (Honorable mention to WJR, #8 in Detroit, Market #11.)

1. New York...WABC (Cumulus) #16...WOR (Clear Channel) #23...WKXW(FM) (Townsquare) #24.
2. Los Angeles...KFI (Clear Channel) #11...KABC (Cumulus) #37.
3. Chicago...WGN (Tribune) #5...WLS (Cumulus) #21
4. San Francisco...KSFO (Cumulus) #17 tie...KKSF (Clear Channel) #20
5. Dallas...WBAP-AM-FM (Cumulus) #13
6. Houston...KRTH (Clear Channel) #8
7. Washington...WMAL-AM-FM (Cumulus) #16
8. Philadelphia...WWIQ(FM)* (Merlin) #17 tie...WPHT (CBS) #19 tie
9. Atlanta...WSB/WSBB(FM) (Cox) #4
10. Boston...WRKO (Entecom) #17

I only include commercial Talk stations that scored at least a one rating, except for heritage Talk outlet KABC. *WWIQ Philadelphia is being sold to religious broadcaster EMF.
 
Thanks for posting this every month. It is good information.

I think there will be quite a shakeup later this year should the Cumulus transition happen. The same cume will likely be diluted between stations in many markets.
 
I'd be interested to know the ratings of some of the better individual talk shows. I suspect some do very well.

If stations as a whole choose to squander one-third or more of their broadcast day (and 100% of weekends) to brokered or incompatible pay-for-play programs, what kind of market position do they expect?

Another problem with talk radio, it seems to me, is stagnation. Fox News Channel has now recognized that Hannity's slot could be better served by substituting a younger, fresher show hosted by Mehyn Kelly so his show is being moved to another time (TBA.) The heavy reliance on immovable syndicated shows keeps these kinds of programming shifts from happening on talk radio. When stations were predominantly local, just shuffling schedules around would create some excitement and avoid the perception of stagnation.
 
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