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Talk radio ratings slide

F

fredcantu

FYI-- They just posted the major market PPMs for June and the top talkers in Dallas and Houston both ranked #15 overall and are on a slide. It will be interesting to see what the numbers hold for Austin and SA. Is talk radio losing its allure?
 
yes sir, it would be interesting. probably the big talker slides down. 1370 (kjce) will be down.
klbj-am thats one would be impossible to predict. when does the austin numbers come out.
 
So what's the verdict? Didn't numbers hit at noon today?

Format changes coming? Layoffs in the works?
 
WOAI dips to #11 in AQH and #18 in cume.
KTSA is #24 in AQH and #23 in cume.
Anyone have better news for the news/talkers?
 
Maybe, we can get rid of at least one of the five talkers in Austin.
 
Ryan Williams said:
KevanGC said:
Maybe, we can get rid of at least one of the five talkers in Austin.
Click to expand...

How are you getting 5?
Click to expand...

Well, if you count the translators, there's 96.3, 98.9, 99.7, 104.9 and now 103.1.
 
KevanGC said:
Well, if you count the translators, there's 96.3, 98.9, 99.7, 104.9 and now 103.1.
Click to expand...

There are really only two FM stations in Austin programming talk-- talk 98.9 and sports 104.9.
The rest are low power simulcasts of AM stations.

BTW-- the 95.1 translator is also talk-- Spanish language talk targeting women.
 
So, if 98.9 and 104.9 score 1.0 or less today, will anything REALLY change? Seriously, a great number of experienced, well regarded broadcasters are in the Austin/San Antonio area that could GREATLY improve these turds.

You can't blame it on lack of football (sports) or lack of content (conservative news/opinion).

Tick tick. Tick tick.
 
Take your talent to the net, create interesting exciting podcasts and get ready for the next generation of broadcasting.....
 
Re: Talk radio ratings slid

fredcantu said:
WOAI dips to #11 in AQH and #18 in cume.
Click to expand...
Two words. No Spurs. WOAI is in deep trouble if the lockout blows out the entire NBA season.

KTSA is #24 in AQH and #23 in
Click to expand...
Their numbers haven't been the same since they sold the 1-4 weekday slot to Dave Ramsey. If it were mine, I'd move Trey Ware to PM Drive and make the morning show newsier, rather than as talky as it is now.

Not sure what can be done about the Ramsey issue. That show appears to be partly bartered.
 
I tuned into KTSA the other day. Dude was doing restaurant reviews.

KTSA ain't gonna survive by emulating Yelp.

What a horrible station. Horrible.
 
KTSA doing restaurant reviews. Typical. When your sales manager actually programs the radio station(s), makes content decisions, etc., you'll have this.

This is the Border Media way. Coreena drives revenue, which is the only thing that matters. People are still buying KTSA, so restaurant reviews, knitting shows, cooking shows, copy cat gardening shows, and any paid time will rule the unfilled syndication on this POS station.

WOAI (and KTKR) really have it made in the shade comparitively speaking Imagine if an ownership group that actually KNEW what the "f" they were doing operated KTSA. When CBS owned the station (550), you could count on a challenge to 1200 for news and talk in this market. Same with KTFM vs pop competition.

Today? Yikes. Are the BMP talk and music consultants paid through a barter deal?
 
Yesterday on KTSA, a guest host filled in for both Trey and Jack. I didn't get to hear Trey's show this morning, but the fill in host did Jack's show again today. Isn't it a bit unusual for a station to send its two main AM hosts on "vacation" at the same time? Could it be a permanent vacation, while trying out a less costly replacement? It seems that they went fishing right after the ratings numbers came out. I hope that there is a change coming for them soon. That station and its hosts seem to concern themselves only with those people who live north of 1604. I guess they, like most people sent to jury duty, don't know that the rest of the city is south of 410.

One thing about those restaurant reviews, I often wonder how many restaurant managers/owners/employees call in posing as satisfied patrons of whatever slop shop their plugging for free? Jack caught one bozo manager a few months ago, who knew a little too much about their menu items and how the food was prepared. How many others have slipped past the unwary "vacationing" host?
 
1st of 5 said:
It seems that they went fishing right after the ratings numbers came out.
Click to expand...

Ratings in SA come out every 7 days. It is hard for anything to happen that isn't "right after the ratings" come out.
 
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