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Talk Radio Scoreboard for Large Markets: Holiday 2013

G

Gregg.

Here are the Holiday 2013 ratings for commercial Talk Radio stations in the ten largest markets. Some stations may have dropped in this ratings period due to heavy listening at this time of the year to All-Christmas stations.

Progressive Talk stations disappeared from three large markets at the end of 2013, although because they were below a 1.0, they are not listed on the chart below. WWRL New York switched to Regional Mexican. And Clear Channel flipped its Progressive Talk stations in Los Angeles, KTLK, and San Francisco, KNEW, to Conservative Talk, moving Rush Limbaugh and Sean Hannity in, and getting rid of Stephanie Miller, Thom Hartmann, Ed Shultz and even their own Randi Rhodes, syndicated by Clear Channel's Premiere Network. Among the largest markets, only WCPT Chicago and its simulcast FM stations remain in the Progressive Talk format.


1. New York...WABC (Cumulus) #16 ... WOR (Clear Channel) #22 tie
2. Los Angeles...KFI (Clear Channel) #10 ... KABC (Cumulus) #37
3. Chicago...WGN (Tribune) #8 ... WLS (Cumulus) #20 tie
4. San Francisco...KSFO (Cumulus) #15 tie ... KKSF (Clear Channel) #25
5. Dallas...WBAP (Cumulus) #18 tie
6. Houston...KRTH (Clear Channel) #7 tie
7. Washington...WMAL-AM-FM (Cumulus) #9 tie
8. Philadelphia...WPHT (CBS) 21 ... WKXW(FM) (Townsquare) #23
9. Atlanta...WSB/WSBB(FM) (Cox) #4
10. Boston...WRKO (Entercom) #16

I only include commercial Talk stations that scored at least a one rating, except for heritage Talk outlet KABC.
 
Look for a HUGE drop in WABC in the next book. Losing both Limbaugh and Hannity will wreak havoc on their numbers.
 
WABC did drop slightly and WOR did gain, but I thought the WABC drop would be more significant. We'll see what trend develops in subsequent books.
 
Jul said:
air 94 WIP programming or move KYW to 1210.
Click to expand...

Moving KYW might be an option. But why have three sports signals? Fully automated second tier talk would pull better numbers than a WIP simulcast.

And KYW is doing fine where it is, so why move that?

Talk is the least worst option for WPHT. If they went all local, and GAVE IT TIME, maybe they could do better. If they wanna just go on the cheap, just put the thing on the bird and forget it. The ratings would probably stay about the same.
 
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