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Talk radio tips

To all talk show announcers- Can we please do away with all the pregnant pauses? I know they probably taught you this in broadcasting school, but it is very annoying. It really doesn't keep us listeners on the edge of our seats in anxious anticipation of your next gem. Also, we really don't need to hear you announce the station name and slogan before you introduce each new caller.
 
Not sure what this has to do with Atlanta, but as a rule most talkers follow the leader. Someone does it, then everyone does it. I may be wrong, but I think Hannity started identifying his affiliates and then everyone else followed suit. Even Savage, which really surprised me. Although, I don't think Rush does. Then again, he's the original. He mentions drive-by media or soccer moms and then all the other Rush wannabes jump on the wagon.

Basically, it's a way to relay to the listener how many big cities are tuned in, plus it's an stroke for the affiliate. Something for future notice: listen how many no-name cities or call letters ever preface a call: "Mary in Cartersville, GA, on... what-cha-macallit something.
 
jokerman said:
To all talk show announcers- Can we please do away with all the pregnant pauses? I know they probably taught you this in broadcasting school, but it is very annoying. It really doesn't keep us listeners on the edge of our seats in anxious anticipation of your next gem. Also, we really don't need to hear you announce the station name and slogan before you introduce each new caller.

More BS that those wonderful know it all CONsultants come up with. ::) I'm sure "research" says do it. :D
 
ScooterB said:
Something for future notice: listen how many no-name cities or call letters ever preface a call: "Mary in Cartersville, GA, on... what-cha-macallit something.

Now that's something I know pre-dates Rush, et al. It was done routinely (and at every opportunity imaginable) by at least three micro market stations I worked at in the 80's. It was done to make the coverage sound bigger/broader than it really was.
 
Yeah but when the PD of that station is driving down the road, or maybe his competitor, it goes MILES for that network and host when the station gets a "celebrity" mention. All it is is an ego stroke for the radio station in question.
 
You can never say the calls enough. Yeah, it may be annoying but so are those "Head On" commercials. But can you ever, ever forget it? No. Try it. Finish this sentance: "Head on. Apply..." You KNOW what the product is supposed to do. Is it annoying? Hell ya. But it's not about the best bit or the recorded bathroom hilarity... it's about getting the listening time written down in in the diary. That's it. Is that too bad? Sure.

Do I like saying that calls every... er... call? No. But I get it. You HAVE TO say the call letters as often as possible. If you say it 30 times an hour, try and make it 40. 40? Shoot for 50. It's not a consultant banality. That's how you get the diary notations.
 
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