Wow, if you missed yesterday's release of the Fall Book, you missed a big book for talk.
Sticking to the 12+ for the purpose of public discourse, talk on 104.5 and 99.7 landed in spots #6 and #7, besting The River, KDF, The Rock, and Jack. Of course, sports talk always does better in the Fall, but this book was huge for the Zone. As for Supertalk, they're up on election years, but in this non-election year, they weren't far off from last year's numbers.
Was this an anomaly, or is talk on the rise because it is a format of unique content, compared to music which is less and less unique to radio?
Sticking to the 12+ for the purpose of public discourse, talk on 104.5 and 99.7 landed in spots #6 and #7, besting The River, KDF, The Rock, and Jack. Of course, sports talk always does better in the Fall, but this book was huge for the Zone. As for Supertalk, they're up on election years, but in this non-election year, they weren't far off from last year's numbers.
Was this an anomaly, or is talk on the rise because it is a format of unique content, compared to music which is less and less unique to radio?