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Talkin' PPM on this week's Radio Racket

K

Kyle D

It looks like this story isn't going away! We're working on lining up a few guests to talk with and I already have confirmation on one.

Katy Bachman from MediaWeek, who has been following the story will be joining us sometime in the 10pm hour to let us know what she's hearing. She wrote the article that got the other PPM thread started here a few days back.

It's not everyday that one of the biggest stories in the business is happening in your backyard, but this one is, and we're going to try to get to the bottom of it on this week's show.

Please let us know your questions. Give us a call, e-mail us, or IM us during the show with your questions. Hope to see you all tomorrow night at 10pm!
 
No problem Chris!

Katy really seems to know her stuff about this PPM thing, and it's going to be great having her on the show. I'm working on a couple other folks as well, so we'll see how it works out.

This story is only going to get bigger as each day passes, and it's really going to be interesting to see how it plays out.
 
Kyle D said:
It looks like this story isn't going away! We're working on lining up a few guests to talk with and I already have confirmation on one.
It's not everyday that one of the biggest stories in the business is happening in your backyard, but this one is, and we're going to try to get to the bottom of it on this week's show.
Click to expand...

Radio One announced today that they will encode for Arbitron.

Clear Channel is the lone holdout now.

Biggest story is fading - lol
 
Clear Channel is the lone holdout now.

Biggest story is fading - lol
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Hardly eatspaste. The biggest ownership group in the country still hasn't agreed to encode at this point. I'd say the story is still very much alive.

Yeah, CC could agree to do it before the day is over. Does that mean I shouldn't try to get folks to come on the show and talk about it? If I didn't, and we ignored the issue completely, we'd get ripped for it. We're a weekly show. I have to try to get topical guests. News changes, and we deal with it. If CC agrees before the day is thru, we're still going to talk to Katy and get the story from her perspective.
 
How about for the 11 PM hour, you can have on North Bergen, NJ-based Internet talk show host Hal Turner, and then for after midnight, you can interview the hosts of the "Sci-Fi Overdrive" radio show, Dave Durica and Mariah Martir.

That way tonight can be dubbed the Bachman Turner Overdrive. ;D

Face for radio?
 
Foe Paw said:
How about for the 11 PM hour, you can have on North Bergen, NJ-based Internet talk show host Hal Turner, and then for after midnight, you can interview the hosts of the "Sci-Fi Overdrive" radio show, Dave Durica and Mariah Martir.

That way tonight can be dubbed the Bachman Turner Overdrive. ;D

Face for radio?
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Are you including Jim Bachman from Shadow Traffic? And, of course, Ted Turner?
 
Dancerev889 said:
I cant wait to see the first books with PPM
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There were about 18 PPM "books" released in the testing about 3 years ago. In fact, there is no "book" but a monthly report. And the monthly report is actually for 28 days, so there are 13 "books" a year.
 
We have Arbitron's SVP of Press and Investor Relations Thom Mocarsky on the show with us right now in the 11pm hour.

If you miss it, you can hear the replay all weekend long.
 
Kyle D said:
We have Arbitron's SVP of Press and Investor Relations Thom Mocarsky on the show with us right now in the 11pm hour.
Click to expand...

I am in no way dissing you, but I still don't see why this is a big story. Clear Channel doesn't want to encode for Arbitron. So? And the average listener cares how? If Clear Channel wants to screw itself and not join the popular kids on the playground, then let it.

Is Clear Channel really going to intentionally not play the game and let WDAS-FM lose to WRNB? Q102 lose to Wired? Whatever 106.1 is called this week? Whoppi's show, which is still just getting off the ground? Rumba 104.5 building an audience as the first Hispanic FM station in the market? Clear Channel not encoding and not getting national buys falls right into their "less is more" campaign! lol
 
It amazes me how "fans" of radio who come on this board can show so little concern for or understanding of the business of radio.

The average listener does not care, nor should he. People who come on this board are not average listeners. Average listeners don't care about nearly everything discussed here - sometimes discussed to death here.

Maybe some people should turn in their Radio Geek cards.
 
fred flintstone said:
It amazes me how "fans" of radio who come on this board can show so little concern for or understanding of the business of radio.
Click to expand...

Alright then, let's start a discussion about every station in the market that doesn't buy the book.
 
eatspaste said:
Alright then, let's start a discussion about every station in the market that doesn't buy the book.
Click to expand...

Stations that don't buy the book are still recorded in the diaries. Stations that don't encode don't get included in PPM data. That makes PPM ratings less useful to stations and advertisers. That delays the acceptance of PPM (or some alternative system). That means we continue to get inaccurate audience measurement from diaries and ratings don't reflect what people listen to, when they listen, and how long they listen. Some programming which really is performing better than reported may get dropped; other programming which is really not performing as well as reported may continue. People may lose or keep jobs based on faulty data. Maybe listeners and people in radio should care about all of that.

Those that don't buy the book are not willing or not able to spend the money. They are the smaller stations on the periphery of the Philly market or in the suburbs. They may believe they do not need audience data to sell advertisers because most or all of their business comes from local merchants. Local merchants buy a station because: (1) They like the rep or the owners. (2) They like the programming and assume everyone else does, too. (3) People they know listen and they assume many others must listen, too. (4) They like the commercial the station put together - often appealing to the merchant's ego by talking about him (rather than his product or store) or by featuring him in the commercial.
 
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