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Tampa Bay - June 2011 PPM's - DUV Dethroned!

DToTheJ

DToTheJ

For those of you keeping score at home:
http://www.radio-info.com/markets/tampa-st-petersburg-clearwater

In its final book, 101.5 rose 3.3-4.0. Of course, 101.5 is now "Point-less" and is gunning for WFLZ, which - you read right - is number one! The Dove's wings were clipped big-time with a 1.5 drop from last month. Wow! The Dove usually "rules the roost" month in and month out in Tampa Bay... Consistently No. 1 for as long as I can remember... So I believe this is the first time in a LONG time that WDUV did not finish No. 1?
 
My 2 cents...

1. WFLZ is simply holding the line and became #1 because of the dramatic drop of WDUV over the last 2 months. It's not like FLZ is doing anything differently.

2. What's going on a WDUV? I don't see anywhere in the ratings where those listeners might have gone except away from the radio. Of course it all depends on the meter distribution. Could simply be a couple bad months on the older demos.

3. WFUS continues to rise and I can't ever remember WQYK being this low in total listeners. Rockers and classic hit stations all seem to be status quo.

4. Despite Play 98.7, WMTX and WFLZ continue to perform well. The departure of Nancy Alexander appears to have had zero impact. In fact, I wouldn't be surprised to see Mix 100.7 trending up even more over the next couple months due to the changes at 101.5. Play 98.7 doesn't seem to be doing anything overall. Correct me if I'm wrong, but unless they're getting by selling some small female demo, they might as well give up and do something different there. The pie for females between 18-34 seems to be getting sliced up a bit too much.
 
Did anyone notice that WWRM (94.9) is now listed as CHR instead of Hot AC? ???

Both WMTX (100.7) and WSJT (Play 98.7) are still listed as Hot AC.

On subject, it is quite a shocker NOT to see WDUV at #1. WFLZ shouldn't get too comfortable, though...with WPOI as their direct competitor this may be a one shot deal for FLZ.

I guess we'll see next book...
 
How many times must it be said that 6+ ratings mean jackshiz?

Not to mention the fact that PPM in-tab is horribly skewed almost all the time.

Please end this madness.
 
http://www.sptimes.com/2002/01/25/Artsandentertainment/98_Rock_takes_over_ke.shtml

Hate to bring up an article from 2002 but WDUV wasn't always 1 #. Look at 98Rock back when BTLS was on the morning drive. Followed by WFLZ and WMTX in January of 02.

Funny though, In the same article Nick Sanders who was PD at WPOI at the time flat out said if the station was a success without personalities why add them. That Cox was getting a bunch of positive e-mails after WFJO flipped formats and went jockless as "The Point". Well that can explain a lot. This was way back when the station was actually "New".

Well that could explain why ratings went up for 107.3 after Cox dropped "The Bay". People like a 200-song playlist with automated sweepers. Not Annie Sommers and a bunch of other good personalities mixed in. Not a well-rounded list of music. Oh and if the station plays a heavy dosing of "Freebird" and "Stairway To Heaven " thats even better. ;D ;D ;D

Oh and why can't people vote for the "Favorite Station while they work." Wheres the polling place Cox.
 
Looking at even more predated articles WFLZ has also been 1# for a while. As well as WRBQ and WQYK. WDUV has been number 1 # within the last decade though.
 
Speaking of Bubba The Lovesponge some questions shall be asked. Why do the ratings of 102-5 The Bone suck so bad. You have Bubba and Cowhead drawing in listeners. I'm guessing WHPT can't draw in listeners in other time slots.
 
@DJghr1: That could be another reason as to why Cox decided to blow up The Point - to go after the best possible threat to their (g)olden goose, The Dove - that would be WFLZ. Kinda like what CC does to keep Lite-FM on top in NYC.
 
http://www.sptimes.com/2002/01/25/Artsandentertainment/98_Rock_takes_over_ke.shtml
Hate to bring up an article from 2002 but WDUV wasn't always 1 #. Look at 98Rock back when BTLS was on the morning drive. Followed by WFLZ and WMTX in January of 02.

I still have the champagne bottle for finishing #1 25-54. What the article didn't say was the wild boar incident happened about a year prior to those numbers...negative publicity equaled huge ratings jump. BTLS took over the market lead from MJ after that incident. I wasn't here when the road kill bbq happened (I was at PLA Jax) but we certainly ran with it after the trial not guilty verdict with those boards saying "GUILTY!! of bad taste".

It is interesting to be an outsider in the market. I have my own thoughts on what I would do with Play...they have a huge opportunity to take advantage of someone else attacking FLZ. POI going away may actually help a station you wouldn't expect...MAX 98.3 in Lakeland. Won't be much but they don't have a terrible signal into the market, so they could gain a few fans. Otherwise, I'd expect Q, Mix, and Magic to pick up some of the POI shares because of limited choices.
 
RickSchmidt said:
http://www.sptimes.com/2002/01/25/Artsandentertainment/98_Rock_takes_over_ke.shtml
Hate to bring up an article from 2002 but WDUV wasn't always 1 #. Look at 98Rock back when BTLS was on the morning drive. Followed by WFLZ and WMTX in January of 02.

I still have the champagne bottle for finishing #1 25-54. What the article didn't say was the wild boar incident happened about a year prior to those numbers...negative publicity equaled huge ratings jump. BTLS took over the market lead from MJ after that incident. I wasn't here when the road kill bbq happened (I was at PLA Jax) but we certainly ran with it after the trial not guilty verdict with those boards saying "GUILTY!! of bad taste".

It is interesting to be an outsider in the market. I have my own thoughts on what I would do with Play...they have a huge opportunity to take advantage of someone else attacking FLZ. POI going away may actually help a station you wouldn't expect...MAX 98.3 in Lakeland. Won't be much but they don't have a terrible signal into the market, so they could gain a few fans. Otherwise, I'd expect Q, Mix, and Magic to pick up some of the POI shares because of limited choices.
Click to expand...

The demise of WPOI would also help WOCL 105.9. While WPOI is a Tampa station it does rather well in the Orlando Market. Actually had some of the best ratings for a Tampa station over there. This would give Sunny a good ratings boost in O-town. Then on top of that you can still hear OCL in the NE Fringes of the Tampa Market, Puts out a good signal into Eastern Pasco and Hernando. (Part of the Tampa ratings area.) Not to mention car audio systems are getting better and now even weaker signals literally on the fringes can be heard as clear as a bell.

I was running errand over in Inverness the other day and heard someone listening to Wild 94.1 in the parking lot were I was at. The station was a good 83 miles and barely registers a 40dBu signal but came in clear. This was on an early 2000s Camry.
 
Speaking of WDUV you have to remember its Summer. All the snowbirds are out. Snowbirds and retirees make up most of The Doves listenership.
 
gamefreak said:
I was running errand over in Inverness the other day and heard someone listening to Wild 94.1 in the parking lot were I was at. The station was a good 83 miles and barely registers a 40dBu signal but came in clear. This was on an early 2000s Camry.
Click to expand...

Down south in the Port Charlotte/Punta Gorda area, all the stations with antennas in the eastern Tampa north of Gibsonton area can be picked up clearly, a good 100 miles away. Living in that area for many years, 93FLZ, 101.5, and 94.1 can all be picked up moderately well on most radios in that area...not to mention the Ft. Myers stations which come in strong AND at night a few Orlando stations came in OK.

When I was younger, when I lived in Pt. Charlotte, I had a normal TV (roof) antenna hooked into my FM receiver. I would turn my antenna one direction and picked up Mix 105.1 out of Orlando and turn it just over 90 degrees to the right and pick up Hot 105 out of Miami. This was mostly at night, of course.
 
That was years ago, when the bands weren't so crowded with so many upgrades and new frequencies added... Too bad all those additions didn't improve the quality of what is heard....
 
flwfg said:
That was years ago, when the bands weren't so crowded with so many upgrades and new frequencies added... Too bad all those additions didn't improve the quality of what is heard....
Click to expand...

Although there are newer stations on the air now which creates additional congestion on the FM band, WOMX-FM Orlando and WHQT-FM Coral Gables (Miami) have both operated on co-channel frequency 105.1 C from the beginning [WHQT is now a class C0].

Because both stations operate on the same frequency, any interference problems in the Tampa Bay general area would come from either WOMX or WHQT with very little, if any, interference coming from any first, second or third adjacent channels with the one possible exception of either an occassional distant skip or from second adjacent WBTT-FM 105.5 C2 Naples Park (Fort Myers) as there are no other co-channel stations in the general geographical area on the air at this time.

Years ago before the original WWQS Orlando (now WOMX) began broadcast service, WVCG-FM Coral Gables (now WHQT) could be heard in Orlando if an outdoor antenna was used. Of course, that is no longer the case today.
 
I would suggest that part of WDUV's problem may be that they have pretty much abandoned "adult standards" (Sinatra, Clooney, etc.) in favor of light rock, and this may have eaten away at the demographic that they used to be strong in. They have been gradually moving toward sounding like all the other stations on the dial, and while they may have picked up some listeners, they have probably lost some also. I personally don't listen to them much anymore.

I realize that they may have made a conscious decision to do this, preferring to lower the average age of their target audience.
 
WDUV is the default station that plays what no one else on the dial plays. Where else are you gonna hear: Percy Sledge "When A Man Loves A Woman", Champaign "How 'Bout Us", Debby Boone "You Light Up My Life", Lulu "To Sir With Love", Klymaxx "I Miss You", Selena "I Could Fall In Love" and ABBA's "Fernando" in one hour?

Their selection is nice although a little Sinatra might be a little too much for the younger demo listening to them at work/in the car (by younger I mean anything under 40).

By the way, congrats to all at FLZ for regaining #1 after all these years.
 
DJghr1 said:
Where else are you gonna hear: Percy Sledge "When A Man Loves A Woman", Champaign "How 'Bout Us", Debby Boone "You Light Up My Life", Lulu "To Sir With Love", Klymaxx "I Miss You", Selena "I Could Fall In Love" and ABBA's "Fernando" in one hour?
Click to expand...

The other "Dove" in Sarasota?

Ive never quite understand the logic in having identical station branding in markets right next to one another...
 
Of course, back when WGUL was playing adult standards, there was a lot of adult standards music on WDUV as well. However, once WGUL dropped its music format, WDUV started increasing its soft rock content, and has reached the point where they no longer play adult standards. But that's the way it is -
 
Snorch said:
How many times must it be said that 6+ ratings mean jackshiz?
Click to expand...
Exactly -- if there was value in the 6+ ratings then Arbitron wouldn't release them to the general public. Ad agencies don't care about 6+; they care about the target demo. If there was major revenue to be made in 6+ (or 12+ in the diary days), then either Clear Channel or CBS would have flipped a station to go after WDUV many, many years ago.

It's interesting to me how radio values P25-54 most whereas TV tends to care more about P18-49. There are exceptions and different formats obviously target different demos (and of course the male and female splits), but in radio if you are tops P25-54, then you are golden above any other demo almost every time.
 
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