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Tampa: CBS/Beasley swap in the works?

>>It's a great format for the station owner because you don't have to do squat<<

That almost brings up the issue of "broadcasting in the public interest" which I thought was a part of the deal in getting access to one of the limited number of legal broadcast facilities. Has anyone ever heard of a successful challenge to an owner for failing to meet this criteria? Admittedly 1010 has signal challenges, but it is what it is, and if Beasley doesn't want to run something with interest to the Tampa Bay area (witnessed by the soon-to-be non ratings), maybe they should sell to somebody who does have a better idea. Here's a wild idea - would a simulcast of the student run WBUL get better ratings? The owner would have to to do some selling, but the programming would be more relevant than a business talk station from south Florida. Maybe even have the students agree to rassle up the advertisers if they want the access to the larger platform than what 1620 or internet streaming provides.

Regarding the Bulls advertisers, would they not be able to cry 'tilt' for having to pay for advertising on a station that will become maybe only a destination tune-in for game day broadcasts. No promotion the rest of the week means probable much lower ratings when the game occurs. When WSUN dropped sports, I always thought the end of Lighting broadcasts was very abrupt with the switch back to lounge music. There seemed to be hardly any postgame show.
 
teasing 6am

Top of the hour id at 10am teased "20 hours" , so i guess we are looking at something at 6am
 
Regarding 1010, when something like this happens, what becomes of any commitments that the station had to air specific programming? Would it have just been coincidental that a "contract" with CBS sports would have expired? Would Beasley have to find other stations to carry orphaned programming? What about the Super Bowl? Didn't CBS sports have the radio package for that? What about the USF Bulls? Will WUSF carry the games (LOL:))? WSMR might get better ratings...

The seller was CBS, so it is possible that part of the deal was to null and void the CBS Sports package. If this was an asset sale, CBS may also have been responsible for ending any contracts that Beasley did not want to acquire.

About doing brokered programming... Is there THAT much money in running broadcasting that NO ONE will listen to? Wouldn't they do better to pick up some underserved music format (60's oldies, Swing, Classic Country) and just slap that on?

Brokering provides income. The formats you name can not produce any significant revenue, particularly on AM.
 
so here it is.....WOW, just wow

BTLSRadio Simulcasting for 1 week 98.7/104.7. Then 104.7 goes classic rock with @BTLSRadio in mornings in a week
 
Looks like Beasley is readying a St. Petersburg translator (I imagine it's to rebroadcast 1010 on FM via WHFS HD2)

From RadioInsight:

University of Northwestern-St. Paul applies to relocate its CP for 106.5 W293CK Clearwater, FL to 106.9 from a new location in St. Petersburg. W293CK will operate with 250 watts at 165 meters rebroadcasting Beasley’s 98.7 WHFS-FM Holmes Beach

There's also some (unsubstantiated) rumblings of Bubba landing at 104.7 instead of WHFS.

Perhaps a more direct, (less pop-based) classic hits/rock assault on The Eagle, with variety hits (and likely Mason Dixon) landing at 98.7. All speculation, of course....
 
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Given that Beasley has been heavily promoting changes at 98.7 and a Bubba launch in the morning, it seems odd to suddenly turn around and do an about-face and make the big change elsewhere (and a rather successful station) with no notice. I do, however, agree that all the changes at Q-105 happening around the same time means you can't rule out something happening there. Of course, if Beasley is trying to make sure those of us who are interested keep in the dark and keep talking about it, they're doing a good job. They seem to have fooled everyone, including people who normally figure this stuff out.
 
intrigue level : head spinning

forget any ''war''.....whats the RADIO objective....thats where im interested. Bubba REALLY going to 104.7 ?......does he get the branding ?......or is he gonna do hot talk with mason ? (omg).......Q going to another frequency ?, if so....must be 94.1, anything else is a downgrade......would you really downgrade your #3 in the market (12+ december) radio station ?

more likley something as a dual attack on Eagle......with mainstream or hard classic in combo with Q. But if you REALLY listened to Bubba today, theres something BIG yet undefined as part of the reason he chose Beasley over I Heart.........was it control of the format ?.......hmmmm, questionable....but he did say he has right of refusal......the Q frequency AND branding ?....and the ''something never done before'' (in tampa radio) thing ?.....

one station in the right channel, another station in the left ? (wouldnt that be a trip....LMAO)

well......he all but assured today 98.7 will NOT be home.....

my opinion ?.......bubba to 94.1 with a hard classic based mainstream rock reporter...(draw from 98 rock and Eagle)......and WILD back to 98.7 repositioned as classic/old skool/throwback hippity hop

Discussion

Rob
 
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