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Tampa-St. Pete-Clearwater Arbitron Ratings: Holiday 2012

P

pjc1961

http://ratings.****************/cgi-bin/rol.exe/arb087

These are the publicly released overall age 6+ rankings for the Holiday 2012 survey period covering Thu. 12/6/12-Wed. 1/2/13.
The next survey period will be January 2013 covering Thu. 1/3/13-Wed. 1/30/13 with the data release date being Tue. 2/19/13.
 
Glad to see Q105 catching up to the two guys and a gang of robots on the Eagle
 
exboardop said:
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.
Click to expand...
You got what you paid for.

Jeff in Sa-ra-so-ta!
 
badjef said:
exboardop said:
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.
Click to expand...
You got what you paid for.

Jeff in Sa-ra-so-ta!
Click to expand...

But why bother posting it? Like it's any sort of relevant news...

"hey everyone, look at me, I posted something completely pointless"

Go find and post Persons 25-54. A relevant demographic. I still wont care, but at least it's a relevant demographic.
 
Never have and never will understand disregarding listeners under 25 or over 54. Newspaper has been very successful selling circualation for a long time.
 
Frank Ferreri said:
Never have and never will understand disregarding listeners under 25 or over 54. Newspaper has been very successful selling circualation for a long time.
Click to expand...
The circulation is only the number of newspapers, not the number of readers. It is widely known for years, more people read it, than buy it.

People only pay for circulation, the paper is paid for by ads.

Jeff in Sa-ra-so-ta!
 
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.

Just about everything posted out here is useless. :D
 
druidhillsradio said:
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.

Just about everything posted out here is useless. :D
Click to expand...
What is interesting?

Jeff in Sa-ra-so-ta!
 
Circulation (cume) is actually the number of papers distributed and not the number read..having said that..the advertiser is buying cume and advertising rates are determined by circulation without regard to demographic. Radio, on the other hand, discounts cume numbers. Newspaper ad reps even go as far to claim that each household has 2 1/2 residents so they come up with a huge "readership" number. Of course there are niche formats, however, the mentality that anything other than 25-54 is of no value only hurts our industry.
 
Frank Ferreri said:
Circulation (cume) is actually the number of papers distributed and not the number read..
Click to expand...
I thought I said that....
having said that..the advertiser is buying cume and advertising rates are determined by circulation without regard to demographic. Radio, on the other hand, discounts cume numbers. Newspaper ad reps even go as far to claim that each household has 2 1/2 residents so they come up with a huge "readership" number. Of course there are niche formats, however, the mentality that anything other than 25-54 is of no value only hurts our industry.
Click to expand...
Newspapers don't worry about demographics because the whole paper caters to everyone because of the different sections.

Jeff in Sa-ra-so-ta!
 
What is a "newspaper" and where do you get one? Probably by the pay phones
 
badjef said:
Frank Ferreri said:
Circulation (cume) is actually the number of papers distributed and not the number read..
Click to expand...
I thought I said that....
having said that..the advertiser is buying cume and advertising rates are determined by circulation without regard to demographic. Radio, on the other hand, discounts cume numbers. Newspaper ad reps even go as far to claim that each household has 2 1/2 residents so they come up with a huge "readership" number. Of course there are niche formats, however, the mentality that anything other than 25-54 is of no value only hurts our industry.
Click to expand...
Newspapers don't worry about demographics because the whole paper caters to everyone because of the different sections.

Jeff in Sa-ra-so-ta!
Click to expand...


Yes, you did say that.

Although there are different sections, newspaper readership skews older, however, they still get the lion's share of ad dollars. Point is they still sell cume and not demos, whereas radio is so hung up on demos and not cume. Instead of selling "hey we are #2 25 to 35" why not "hey we have 500,000 listeners".
 
@MsMusicRadio: I bought a newspaper today right after I was finished cleaning my VCR - hold on, I think that's the milkman calling on my rotary phone... :-X
 
Frank Ferreri said:
badjef said:
Frank Ferreri said:
Circulation (cume) is actually the number of papers distributed and not the number read..
Click to expand...
I thought I said that....
having said that..the advertiser is buying cume and advertising rates are determined by circulation without regard to demographic. Radio, on the other hand, discounts cume numbers. Newspaper ad reps even go as far to claim that each household has 2 1/2 residents so they come up with a huge "readership" number. Of course there are niche formats, however, the mentality that anything other than 25-54 is of no value only hurts our industry.
Click to expand...
Newspapers don't worry about demographics because the whole paper caters to everyone because of the different sections.

Jeff in Sa-ra-so-ta!
Click to expand...
Yes, you did say that.

Although there are different sections, newspaper readership skews older, however, they still get the lion's share of ad dollars. Point is they still sell cume and not demos, whereas radio is so hung up on demos and not cume. Instead of selling "hey we are #2 25 to 35" why not "hey we have 500,000 listeners".
Click to expand...
I would still be buying the paper, if I was in to coupon cutting, I could save a lot of money by puchasing the paper everyday.

I do not trust what I read anymore. And there are plenty of newspapers around, so I can sample them when I want.

Since I don't have to pay for texts, I receive them and delete them if I want.

It is the overall attitude that is the problem - not the pulp.

Jeff in Sa-ra-so-ta!
 
Frank Ferreri said:
Never have and never will understand disregarding listeners under 25 or over 54. Newspaper has been very successful selling circualation for a long time.
Click to expand...

Because no one under 25 and no one over 54 buy anything.

People under 25 are dirt poor and drunk / high all the time, and useless, dont buy anything except beer, weed, doritos

People over 54 are preparing for death and useless, dont buy anything other than geritol and depends

In other words, 25-54 is the target demographic for advertisers for a reason.
 
exboardop said:
badjef said:
exboardop said:
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.
Click to expand...
You got what you paid for.

Jeff in Sa-ra-so-ta!
Click to expand...

But why bother posting it? Like it's any sort of relevant news...

"hey everyone, look at me, I posted something completely pointless"

Go find and post Persons 25-54. A relevant demographic. I still wont care, but at least it's a relevant demographic.
Click to expand...

Ironic that it's actually YOUR post that's pointless there exboardop...

Arbitron only releases, and allows public use of, a markets 12+ or 6+ ratings.
Nothing else can be used, posted, blogged, etc by anyone, UNLESS THEY PAY FOR THE RIGHTS TO USE THEM.
And anyone who does use them without paying, finds themselves in court quickly. See this case from last week:
http://www.allaccess.com/net-news/a...ron-sues-cleveland-tv-station-for-wrongful-us

See exboardop, Arbitron is in the business of selling ratings data, it would make ZERO sense for them to allow their data to just be posted up on radio message boards for free. Especially the one main demo, 25-54, that everyone wants to know about. Not to mention, this board has had a policy in place which does not allow posting of other demos, because they too could be sued.

Arbitron Basics & Pointless Posting 101 class now complete.
 
raydiodude said:
exboardop said:
badjef said:
exboardop said:
Why even bother posting such a useless ratings? No one cares about this demographic. That's why it's free.
Click to expand...
You got what you paid for.

Jeff in Sa-ra-so-ta!
Click to expand...

But why bother posting it? Like it's any sort of relevant news...

"hey everyone, look at me, I posted something completely pointless"

Go find and post Persons 25-54. A relevant demographic. I still wont care, but at least it's a relevant demographic.
Click to expand...

Arbitron only releases, and allows public use of, a markets 12+ or 6+ ratings.
Nothing else can be used, posted, blogged, etc by anyone, UNLESS THEY PAY FOR THE RIGHTS TO USE THEM.

See exboardop, Arbitron is in the business of selling ratings data, it would make ZERO sense for them to allow their data to just be posted up on radio message boards for free. Especially the one main demo, 25-54, that everyone wants to know about. Not to mention, this board has had a policy in place which does not allow posting of other demos, because they too could be sued.
Click to expand...

I know that is only what they release for free. That's why it's pointless to re-post it.

If the idiot actually posted other info, that's on him. Not me.
 
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