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TANNER IN THE MORNING COMING TO AN END

Country 103.7 WSOC-FM Charlotte announced at 7:50 this morning that “Tanner in the Morning” will end on June 19. Rob Tanner, Catherine Lane, and Chris Allen have all accepted voluntary early retirement severance packages offered by Beasley Media Group.
 
Wow. Didn’t see that one coming. WSOC-FM has had the same lineup in prime for over 20 years, and this is going to leave huge wholes in both mornings and middays.

I hope they’re not trying to put the recent ratings decline on the talent. It’s a music, programming issue. It’s going to be very difficult to replicate the success that Tanner and Catherine had.
 
I hope they’re not trying to put the recent ratings decline on the talent. It’s a music, programming issue. It’s going to be very difficult to replicate the success that Tanner and Catherine had.
This has nothing to do with ratings but everything to do with Beasley's financial issues. Nearly all employees in the company over the age of 60 were offered retirement buyout packages and there has been a mass exodus from the company this month with morning hosts in Boston, Detroit, and Charlotte along with programmers in Philadelphia and Tampa among those to accept the buyouts.
 
This has nothing to do with ratings but everything to do with Beasley's financial issues. Nearly all employees in the company over the age of 60 were offered retirement buyout packages and there has been a mass exodus from the company this month with morning hosts in Boston, Detroit, and Charlotte along with programmers in Philadelphia and Tampa among those to accept the buyouts.
I can absolutely understand buying out talent and programmers who are underperforming, but this is incredibly stupid and short sighted. What are they going to replace them with? I absolutely do think this was inspired at least in part by KKT’s recent success going solo in morning drive.

Beasley’s financial issues are their own fault. I don’t know why some of these owners think they can cut their way to profitability. They’re cutting themselves out of business.
 
Probably nothing, or possibly a voice tracker.
They’re not going jockless in mornings, and Charlie and Debbie are the only live and local jocks left on WSOC now. Jack Daniel and Cameron track weekends, but I don’t see that working in key slots, especially considering KKT is live and local in AMD and middays now.
 
Beasley's highly rated Boston country station WKLB has been carrying the company's Philadelphia morning show since last August:


However, Andie has just been diagnosed with breast cancer, so there may be a larger plan in the works.

This may also be why the Kat just brough Graham Bunn back to mornings rather than go with Bobby Bones.
 
Beasley's highly rated Boston country station WKLB has been carrying the company's Philadelphia morning show since last August:


However, Andie has just been diagnosed with breast cancer, so there may be a larger plan in the works.

This may also be why the Kat just brough Graham Bunn back to mornings rather than go with Bobby Bones.
WKKT didn't just bring Bunn back to mornings. They only announced the new lineup last week that marked Sarah Lee's return to the station after a multi-month leave with her moving from her former morning slot to middays. Bunn moved back to mornings in February.

And the bigger issue for iHeart: Find one larger market where there's two Country stations and Bobby Bones is succeeding against the competitor.

Regarding Beasley: There's no larger plan in the works with any of these "retirements" other than cutting costs and then figuring out what to do next.
 
Regarding Beasley: There's no larger plan in the works with any of these "retirements" other than cutting costs and then figuring out what to do next.

What I meant is that they're currently running Philly's Andie Summers in Boston & Las Vegas. Will that be the plan for Charlotte, or will they move Charlie & Debbie to mornings?
 
Andie was dropped in Vegas last Fall. Nothing has been made public yet for Charlotte, but I do not believe she'll be added in Charlotte, but that doesn't mean they're definitely moving Charlie and Debbie.
 
How important is morning drive nowadays? Since COVID, middays and afternoons have more listeners. Afternoons are usually WSOC's highest rated daypart, do they really want to risk that moving them to mornings?
 
I like today's country, as do a lot of other people. Compare the success and number of new country stations to classic country, and you have your answer.
I'm not interested in how popular country music is today, or in all the different styles that don't resemble what country music was in the past.

If you like what they're doing now, fine. I'm not interested in most of what passes for country these days.

If I am correct in my assumption that others my age feel the same, Is it really a good idea to have personalities in their 60s on stations that are largely going after a younger audience?
 


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