• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Target Spot

D

ddp156

Does anyone have their terrestrial stations using Target Spot?

Could someone tell me the economics of Target Spot?

Is there real dollars here worth pursuing, or is it small potatoes for the stations?
 
I'm using it a different way. I'm running ads for my talk radio station with TargetSpot and my ads are therefore being run on the internet streams of major radio stations around the country (Fox News Radio, many of the CBS Radio stations, WSB-AM in Atlanta, etc.).

I began on January 1st, so I don't have complete numbers yet, but I can already tell that the number of visitors to my website is up at least 50% and the number of ATH (Aggregate Tuning Hours) are up at least 25-30%. I'll post some actual numbers once January is finished.
 
That's very interesting that radio stations/companies that use Target Spot can't, won't, or doesn't have the option to, block out advertisers on their streams such as... a competing Internet radio station! I wonder how many listeners would actually check out a competing station on a Target Spot ad on a station's stream - let alone click on them in the first place, regardless of the advertiser.
 
One option I wish I could have is to block hearing advertisements for certain sponsors. Like the ads for Progressive Insurance, and that [self-edit] spokeswoman they've got in them. You know how on Facebook, you can click the "X" on a certain ad, and you won't see it anymore? I wish I had that option for Progressive ads - radio, banner ad, or otherwise.
 
DToTheJ said:
That's very interesting that radio stations/companies that use Target Spot can't, won't, or doesn't have the option to, block out advertisers on their streams such as... a competing Internet radio station! I wonder how many listeners would actually check out a competing station on a Target Spot ad on a station's stream - let alone click on them in the first place, regardless of the advertiser.
Click to expand...

They in fact do. The ad is submitted for approval and they either accept it or deny it. A small handful of stations, mostly on the West Coast rejected my ad (due to content), the rest took it and have been playing it with no problem.
 
Here are some of the results for the ad campaign's first month (January 2011).

Ad Impressions: 71,416
Stations that ran the ad: 61
ATH (Aggregate Tuning Hours) saw a 29.09% increase from December.
Visits to the website were up: 28.09%
Unique visits were up: 78.39%

I've already committed funds to continue the campaign at least through the first quarter. Then I'll sit down, do some math and decide whether or not I'll continue beyond that.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom