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Taylor Swift on KVEG
- Thread starter Jay F
- Start date
R
RNUT
Guest
They want to be KLUC so bad now that PPM is coming. Being the LITTLE URBAN STATION will not work in PPM.
They are hardly "little" and have been beating KLUC for quite some time now. PPM no doubt caused this though.
where are they beating KLUC? in African Americans...try selling those numbers to advertisers...KLUC still beats them in Caucasian and Latina's for sure....
R
RNUT
Guest
Buzzdemming.. where are they beating KLUC.
Here's another song I never would have expected to hear on KVEG...Miley Cyrus-Party In The USA. Maybe they think having "Jay-Z" in the lyrics gives the song street cred lol.
Obviously they are playing these pop songs because of PPM. Still I wonder how this will all play out. Will CHR listeners still think HOT is too hip hop even if they are playing a few token pop songs? How is the KVEG core audience reacting to these songs? Will the audience who lives the hip hop life style spend less time with the radio and get music from other sources? Does this open up a hole for a straight hip hop station?
Obviously they are playing these pop songs because of PPM. Still I wonder how this will all play out. Will CHR listeners still think HOT is too hip hop even if they are playing a few token pop songs? How is the KVEG core audience reacting to these songs? Will the audience who lives the hip hop life style spend less time with the radio and get music from other sources? Does this open up a hole for a straight hip hop station?
R
RNUT
Guest
KVEG is the small Urban Station no matter what they play. It is hitting them now that they are going to have big problems come December 31st.
RNUT said:KVEG is the small Urban Station no matter what they play. It is hitting them now that they are going to have big problems come December 31st.
Rnut:
December 31st will come and go with no more problems for KVEG then anyone else will have under the flawed PPM system. I'm willing to bet they will continue to beat KLUC in ratings as they just did in the summer and spring book (18-34). check your ratings and please explain how the "small urban station" can beat the giant CBS juggernaut at their own game. One clue:they have a better product.
R
RNUT
Guest
Dear KVEG Staff Memeber: (AKA Buzzdemming)
From All Access 12+
KLUC-FM Top 40/R CBS Radio 5.9 5.5 5.5 6.0 5.1
KVEG-FM Top 40/R Kemp 5.8 4.8 5.8 5.5 4.7
KVEG beat KLUC 1 book out of the last 5 books. Still good numbers! But not better the KLUC.
From All Access 12+
KLUC-FM Top 40/R CBS Radio 5.9 5.5 5.5 6.0 5.1
KVEG-FM Top 40/R Kemp 5.8 4.8 5.8 5.5 4.7
KVEG beat KLUC 1 book out of the last 5 books. Still good numbers! But not better the KLUC.
R
RNUT
Guest
I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!
R
rapking
Guest
Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).RNUT said:I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!
rapking said:Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).RNUT said:I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!
Rapking, we are pilgrims in an unholy Arbitron-ruled land. Is off-topic but RNUT(cbs radio guy) should check my posts- i'm NO fan of PPM. PPM is ruining this medium by creating bland sounding formats. I realize radio is a business and to succeed you must chase whatever it takes which is probably why you hear Top40 artists like Miley Cirus and Taylor Swift on KVEG. Begs the question: now that KVEG obviously has set their sights on the 12+ demo, how will KLUC react to losing yet another demo to them? RNUT?
rapking said:Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).RNUT said:I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!
I don't see this as a flaw of PPM. If you are in a dentist office or a friends car that has the radio on you are still listening to it. Having this cume reported makes PPM more reality based than the diary where these stations you hear each day are ignored in favor of over reporting of favorite station.
I think the two biggest flaws of PPM are the small sample size and the low panel turnover.
2 valid points Jay, and I agree with you. the consequences of having a handful of people sit for so long and decide what is worthy of airplay is why people like rapking and me drift away from radio. judging by what happened in other markets, format selection will continue to shrink. sad times for radio ahead in my opinion
Hot adding Taylor and Miley is beyond strange... especially with all the URBAN jocks and overall feel of the station. Still no Miley or Taylor on KPWR in LA... so why would Hot feel they needed to add those records for PPM??
Keep in mind... this station has always flip flopped back and forth between trying to sound URBAN and POP. It wasn't unusual a few years ago to hear Justin on Hot.
Honestly Hot spends way more money on marketing and promotions than KLUC does. That's why they're doing so well.
Keep in mind... this station has always flip flopped back and forth between trying to sound URBAN and POP. It wasn't unusual a few years ago to hear Justin on Hot.
Honestly Hot spends way more money on marketing and promotions than KLUC does. That's why they're doing so well.
I respectfully disagree, Jay. Those proposed situations do not reflect at all that the subject was "listening." The subject makes it very clear he would never listen to these stations voluntarily, but the stations get credit anyway. It's about as disingenuous a ploy Arbitron has ever come up with, and is already causing lots of damage to a medium that is in its death throes from 13 years of corporate ignorance and greed. Props to Neilsen for cherry-picking the markets where Arbitron has worn out its welcome.
R
rapking
Guest
That was Exacty the point of my post ( I agree ).Organizer said:I respectfully disagree, Jay. Those proposed situations do not reflect at all that the subject was "listening." The subject makes it very clear he would never listen to these stations voluntarily, but the stations get credit anyway. It's about as disingenuous a ploy Arbitron has ever come up with, and is already causing lots of damage to a medium that is in its death throes from 13 years of corporate ignorance and greed. Props to Neilsen for cherry-picking the markets where Arbitron has worn out its welcome.
kudos!!!!
94.5 THE VIBE STONGER SIGNAL HAS ARRIVE IN LAS VEGAS ITS ABOUT TIME
RATINGS / DATA MEASUREMENT:
I guess depending on how you look at it determines whether or not PPM or other measuring devices are flaws;
- If you're judging based on personal preferences and what you think is best, assuming that everyone else should be judging and thinking with the exact same mindset as yourself, then yes, it is flawed.
- If you're judging from a business / advertisers point of view, where they want data to be based more on what stations people are actually hearing (and possibly responding to) ads on, whether they personally wish to or not, then it's an acceptable measuring tool.
If you tend to go to a lot of places where you are being "forced" to listen to something that you personally wouldn't listen to on your own, then of course advertisers would be interested in knowing about those sources / formats, because whatever those sources are are most likely sources that have a large amount of people who may possibly hear those ads. So, if there's a popular "retail" or "at work" station that you know people will most likely have to listen to, then that is a great station to show a high rating for advertisers. The same for any popular station that will most likely be exposed to others through someone else. For example; If KZON is popular, you know a lot of people will be listening, and most likely, many of those people will also be exposing it to others in a car, building...etc. It may not be your personal preference, but for business / advertising, a high mark in ratings is appropriate. Why? Because when it comes to being a station that's known to capture a lot of listeners that will hear their ads, they are fulfilling that purpose. I hope this at least explains it in a somewhat clearer way.
MUSIC FORMATS / TRENDS
Lastly, as my first post in the Nevada section, I want to point something out that most people fail to recognize or notice. Times change, and so do trends. With each generation, things come and go. Whenever something else "dies", there is always something else.. the next big thing to take its place. This also tends to happen in music. Notice the phases we've been through so far; Blues, Jazz, Rock n Roll, Disco, the short lived multiple boy/girl band pop group...etc phases. This all came before the hip hop generation (who have NOW become the parents and are a part of a generation / trend that is CURRENTLY COMING TO A CLOSE)! So of course, as the hip hop generation or time period comes to a close, urban (or urban sounding) formats that don't adapt to the change will begin to suffer, unless they take action and change with the times (without waiting for everyone else to do it first). Saying that the hip hop generation is coming to a close DOES NOT mean hip hop is dead and that you wont hear any more hip hop hits, it just means that that sound is no longer what's dominating the charts. We are currently in a transitional phase, where we are in between a past generation sound and the "next big thing" to come in music, so of course top 40 and rhythmic will do well because they play the hits, and whether or not people know what the next big sound in music will be, it's guaranteed that whatever it is, it will become the hits. So, in conclusion, hip hop, just like every other phase and generation sound in music has or will eventually do, is currently coming to a close. Even the artists themselves see this, which explains why many of them are abandoning "their genre" and changing with the times. So unless you are in denial and are considering rapping or singing on house and electronic beats a "new style of hip hop", you'll see that hip hop has already passed its peak and had its time. "We" had a good run, which we should be happy about to be a huge part in music history, but all things must change and we move on. Something new is on the way, so get ready and prepare yourself as the next generation of sound comes.
At some point, hip hoppers will be able to enjoy their generation through the form of CLASSIC hip hop (hint hint), the same way classic rockers did (and continue to do) once the rock & roll era came to an end. Top 40 and rhythmic formats will always be moving on and changing with the times, and whatever formats that caters specifically or mainly to whatever the big sound of a certain era is will always begin to struggle to some degree once that era of sound is "over" (with exception to a few markets that heavily thrive upon that sound due to demographics). Do you remember what top 40 sounded like just 15 - 20 years ago today? COMPLETELY different from now! Well, we're currently transitioning once again... just wait and see what 2015-2020 will sound like, on whatever you are listening to music on at the time.
Whatever KVEG is doing to change with the times that seems odd now, it's because they see what's happening, and want to adapt before it becomes too late. Soon, if not already, you'll begin to notice mid to late 90's and early 2000's hip hop dominating old school / back in the day mix shows (the same way dance, freestyle, and some retro did while hip hop was taking over) as the next big sound is played in regular rotation.
I guess depending on how you look at it determines whether or not PPM or other measuring devices are flaws;
- If you're judging based on personal preferences and what you think is best, assuming that everyone else should be judging and thinking with the exact same mindset as yourself, then yes, it is flawed.
- If you're judging from a business / advertisers point of view, where they want data to be based more on what stations people are actually hearing (and possibly responding to) ads on, whether they personally wish to or not, then it's an acceptable measuring tool.
If you tend to go to a lot of places where you are being "forced" to listen to something that you personally wouldn't listen to on your own, then of course advertisers would be interested in knowing about those sources / formats, because whatever those sources are are most likely sources that have a large amount of people who may possibly hear those ads. So, if there's a popular "retail" or "at work" station that you know people will most likely have to listen to, then that is a great station to show a high rating for advertisers. The same for any popular station that will most likely be exposed to others through someone else. For example; If KZON is popular, you know a lot of people will be listening, and most likely, many of those people will also be exposing it to others in a car, building...etc. It may not be your personal preference, but for business / advertising, a high mark in ratings is appropriate. Why? Because when it comes to being a station that's known to capture a lot of listeners that will hear their ads, they are fulfilling that purpose. I hope this at least explains it in a somewhat clearer way.
MUSIC FORMATS / TRENDS
Lastly, as my first post in the Nevada section, I want to point something out that most people fail to recognize or notice. Times change, and so do trends. With each generation, things come and go. Whenever something else "dies", there is always something else.. the next big thing to take its place. This also tends to happen in music. Notice the phases we've been through so far; Blues, Jazz, Rock n Roll, Disco, the short lived multiple boy/girl band pop group...etc phases. This all came before the hip hop generation (who have NOW become the parents and are a part of a generation / trend that is CURRENTLY COMING TO A CLOSE)! So of course, as the hip hop generation or time period comes to a close, urban (or urban sounding) formats that don't adapt to the change will begin to suffer, unless they take action and change with the times (without waiting for everyone else to do it first). Saying that the hip hop generation is coming to a close DOES NOT mean hip hop is dead and that you wont hear any more hip hop hits, it just means that that sound is no longer what's dominating the charts. We are currently in a transitional phase, where we are in between a past generation sound and the "next big thing" to come in music, so of course top 40 and rhythmic will do well because they play the hits, and whether or not people know what the next big sound in music will be, it's guaranteed that whatever it is, it will become the hits. So, in conclusion, hip hop, just like every other phase and generation sound in music has or will eventually do, is currently coming to a close. Even the artists themselves see this, which explains why many of them are abandoning "their genre" and changing with the times. So unless you are in denial and are considering rapping or singing on house and electronic beats a "new style of hip hop", you'll see that hip hop has already passed its peak and had its time. "We" had a good run, which we should be happy about to be a huge part in music history, but all things must change and we move on. Something new is on the way, so get ready and prepare yourself as the next generation of sound comes.
At some point, hip hoppers will be able to enjoy their generation through the form of CLASSIC hip hop (hint hint), the same way classic rockers did (and continue to do) once the rock & roll era came to an end. Top 40 and rhythmic formats will always be moving on and changing with the times, and whatever formats that caters specifically or mainly to whatever the big sound of a certain era is will always begin to struggle to some degree once that era of sound is "over" (with exception to a few markets that heavily thrive upon that sound due to demographics). Do you remember what top 40 sounded like just 15 - 20 years ago today? COMPLETELY different from now! Well, we're currently transitioning once again... just wait and see what 2015-2020 will sound like, on whatever you are listening to music on at the time.
Whatever KVEG is doing to change with the times that seems odd now, it's because they see what's happening, and want to adapt before it becomes too late. Soon, if not already, you'll begin to notice mid to late 90's and early 2000's hip hop dominating old school / back in the day mix shows (the same way dance, freestyle, and some retro did while hip hop was taking over) as the next big sound is played in regular rotation.
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