Actually, if you think Ted Hall's small market, then you don't really watch WGCL's news product. Very young anchors and reporters with limited experience under their belts. I've said before, and I'll reiterate here, I like their news product. But, I don't think they have enough seasoned talent with tenure here in Atlanta to make them attractive to, as you mentioned flaker, the average news viewer. They don't know them and don't care to know.
Ted's a great guy and does a great job. They brought him in at the appropriate time to warm their audience up to him as he replaced Wes in the anchor chair. He's got a great on and off air presence, and that makes him have staying power in this market.
Truth is, nobody's going get any numbers until John Pruitt and Monica Pearson retire.