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Tejano Radio In San Antonio

They been saying for a while that San Antonio is getting a new Tejano station but the lastest rumor going threw the clubs is that Clear Channels Mix 96.1 has plans to switch to the Tejano format to give Univision's KXTN 107.5 competition and a couple clear channel stations have been flipping to the Latin Formats.., Anyone know anything.
 
> They been saying for a while that San Antonio is getting a
> new Tejano station but the lastest rumor going threw the
> clubs is that Clear Channels Mix 96.1 has plans to switch to
> the Tejano format to give Univision's KXTN 107.5 competition
> and a couple clear channel stations have been flipping to
> the Latin Formats.., Anyone know anything.
>
Its been rumored on this board for some time SA's gonna get a Hurban station. But I dont know, the ratings at Mix have been goin up just a little this past book and a new program director has been named at Mix. I dont see Tony Travitto a white guy from Illinios pulling the plug on pop to Hurban. Unless he knows spanish real good, you no what I mean. I guess well have to wait and find out in the next month.
 
Wish someone would launch a REAL hiphop station in SA. Give the beat some comp.<P ID="signature">______________
jras20</P>
 
> They been saying for a while that San Antonio is getting a
> new Tejano station but the lastest rumor going threw the
> clubs is that Clear Channels Mix 96.1 has plans to switch to
> the Tejano format to give Univision's KXTN 107.5 competition
> and a couple clear channel stations have been flipping to
> the Latin Formats.., Anyone know anything.
>

From my perspective, I really don't see Clear Channel or any
broadcasting group for that matter investing their money on
a Tejano radio format in San Antonio. Here's why:

1. Very little significant product issued by labels. There
is only a handful of Tejano artists with major label deals such
as Bobby Pulido, Jennifer Peña and Kumbia Kings for instance.
The rest is handled by indies who don't have much promotional pull such
as Freddie, Baby Dude, DLG, South Central Musica and Urbana Records.
Some of the Tejano stations have even resorted to inserting Norteño
music into their programming mix probably to the shurgrin of many
Tejano hardliners.

2. A forgotten format by the trades. Some of the trades no longer
monitor, acknowledge, or track Tejano. Radio and Records dropped it's
top 20 coverage of Tejano
last year or two years ago(don't exactly remember when). Mediaguide
only monitors 7 Tejano stations in the country.

3. KXTN is the Starbucks of Tejano. KXTN is steeped in brand loyalty.
For any new competitor interested in taking on the Tejano format in
San Antonio, they would probably have to spend lots of marketing dollars
on convincing listeners to switch brands. I find it hard to believe
this would happen with a format that has little growth. KXTN is king and
will remain that way.
 
> Wish someone would launch a REAL hiphop station in SA. Give
> the beat some comp.
>
**Just tonight I went out and it was said again that San Antonio has a tejano station coming soon that someone that owns a tejano station in south texas magic?? something is going to be opening 1 very soon to take on univisions kxtn since kxtn is the reason tejano music falling because there not promoteing tejano music there just promoteing the univision record artist since its a univision station, Lets just see what happens,
**Also on that comment about we need another hip-hop station to take on the beat yes thats very true I think that 1 station hott 92.5 would have done very well if they had a better signal because I was never abel to pick it up inside my house and rarely was able to pick it up in my car, I wish we still had the old KTFM 102.7 that station was the best thing San Antonio ever had it was Fiesta all year long with them.
 
> > Wish someone would launch a REAL hiphop station in SA.
> Give
> > the beat some comp.
> >
> **Just tonight I went out and it was said again that San
> Antonio has a tejano station coming soon that someone that
> owns a tejano station in south texas magic?? something is
> going to be opening 1 very soon to take on univisions kxtn
> since kxtn is the reason tejano music falling because there
> not promoteing tejano music there just promoteing the
> univision record artist since its a univision station, Lets
> just see what happens,

Tejano music isn't failing because of KXTN. If it is, perhaps
it has more to do with a lack of interest, aging demographic,
dwindling talent pool etc. Blaming KXTN for the failure of
an entire industry is like saying grunge is failing or has
failed because KISS-FM(Cox) isn't supporting it. Radio isn't
in the business of investing in someone's music endeavors.

As far as the assertion that KXTN is only playing univision artists,
i'm looking at the last few hours of programming from 1:02AM Sunday
morning to 11:40AM and here's what i found programmed.

Michael Salgado(Joey Records)
Joe Posada(Baby doll)
David lee garza(South Central music/EMI)
Gary Hobb(EMI)
Tabu(JM3)
Jimmy Gonzalez(Freddie)
Selena(EMI)
La Tropa F(Freddie)
Emilio Navaria(EMI)
Ramon Ayala(Freddie)
DJ Kane(EMI)
La Mafia(Sony/Urbana records)
Albert Zamora(Puerto rico records)
Los Palominos(South central music)
Latin breed(Tejas records/EMI)
Mazz(EMI)
Los lonely boys(epic)
Ram Herrera(Tejas)
Kumbia Kings(EMI)
Little Joe(Sony)
Estrella(?..but not on Univision)
Duelo(Univision)
Elida y avante(Tejas records)
Costumbre(Warner)
Frankie J (Columbia)
Grupo Limite(universal)

as you can see there is hardly a univision conspiracy at
KXTN.
 
I gues we can thank great radio corps of changing radio in San antonio to the way it is. I miss those days also.
But I think BMP is doing a great job with the "new" ktfm, I wonder what they might do with KRIO once it moves up closer to San antonio? Would like to see what happens then. I was thinking about getting Satellite radio, but, I dont realy think I am ready to pay for radio just yet.
<P ID="signature">______________
jras20</P>
 
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