D
dbdigital
Guest
"However for ONE satellite company to be formed, it requires a change in the "competition" arena. A change in a law that affects radio that RADIO DOES NOT REALLY WANT. because of that, it is reasonable to look for some type of mitigation. Do I lke the mitigation chosen? Not particularly, but it is creative. remember the "NEW "Siriurs/XM will have no national compteitors."
Actually the satcasters have a very "Sirius" competitor and it isn't terrestrial radio. It's internet radio.
If you don't believe me check out the website for this new service:
http://www.flytunes.fm/
It's free software designed to turn an iPhone or iPod Touch into an internet radio. But what's interesting is that the presentation shows the XM and Sirius logos be dumped in the trash. The implication is clear. You don't need satellite's 100 channels at $12.00 a month when you can have internet radio with it's thousands of channels for nothing.
This is fear-inducing for the satcasters but it's great for terrestrial radio.
Broadcasters need to reach listeners where they "live." If it's with a radio receiver then they have that covered but if it's with a cell phone, a handheld or an office computer than that is where broadcasters need to be also. During the recent California fires KNX radio had it's greatest spurt of listener growth ever. But people were not tuning in on their AM receivers, they were listening by web.
Putting internet radio down is just so much pissing into the wind and denying that a growing segment of the population is listening to "radio" by that means. Terrestrial broadcasters can and should be on the web and give satellite radio a real run of its money.
db
Actually the satcasters have a very "Sirius" competitor and it isn't terrestrial radio. It's internet radio.
If you don't believe me check out the website for this new service:
http://www.flytunes.fm/
It's free software designed to turn an iPhone or iPod Touch into an internet radio. But what's interesting is that the presentation shows the XM and Sirius logos be dumped in the trash. The implication is clear. You don't need satellite's 100 channels at $12.00 a month when you can have internet radio with it's thousands of channels for nothing.
This is fear-inducing for the satcasters but it's great for terrestrial radio.
Broadcasters need to reach listeners where they "live." If it's with a radio receiver then they have that covered but if it's with a cell phone, a handheld or an office computer than that is where broadcasters need to be also. During the recent California fires KNX radio had it's greatest spurt of listener growth ever. But people were not tuning in on their AM receivers, they were listening by web.
Putting internet radio down is just so much pissing into the wind and denying that a growing segment of the population is listening to "radio" by that means. Terrestrial broadcasters can and should be on the web and give satellite radio a real run of its money.
db