> In my opinion from what I have observed and heard, News 10
> Now might do better than one would think. Sometimes I
> wonder if the average person in the Utica/Rome area really
> knows what a good, professional newscast even is.
Probably not. Viewers may not realize it, but the Syracuse stations are miles and miles ahead of Utica. Even though WKTV for years enjoyed ownership that dumped money into the place like it was going out of style, they still don't have the same level of staffing and technology as Syracuse. Likewise, even when Ackerley spent a ton on WUTR to make it look like a "twin" of WIXT in Syracuse, it was still only a shadow of Syracuse.
Besides the levels of staffing (and experienced vs. rookie personnel), Utica also isn't a huge news town. There isn't as much going on to fill all those newscasts, so Utica newscasts get filled with a lot of fluff. In many markets, the idea of doing a 4-minute viewer call-in segment during the 5:00-6:30pm news would be laughed out of town faster than you can say VO/SOT. Even here, I think it's a joke, especially when nobody even calls in most nights... but pathetically, they just don't have anything better to fill the time with!
> seems like most of the people I have spoken to that watch
> NEWS 10 NOW, are younger adults under the age of 50, and the
> people over 50 still comment on WKTV or one of the Syracuse
> stations.
I'm well under 50, and I was excited about News 10 Now when it started. Not so much anymore. Especially since they moved the anchors to Albany this week... that move was also accompanied by several other subtle and not-so-subtle changes which have turned many people away. Visit the TV/Radio board at syracuse.com and you'll see many people just don't like the "new" News 10 Now.
I do give them credit for the idea of offering news all the time, and I will admit that I do turn it on every now and then... if there's nothing else better on TV and I know I won't be around to watch the news at the normal times. But if I'm home during any "traditional" news time, I'm watching one of the "real" broadcast channels (preferably Syracuse, not WKTV).
> With all of the NEWS 10 NOW hype, along with younger adults
> talking about it, will WKTV remain strong or will their
> audience erode? I do not think WKTV will lose their older
> audience, but are all bets off if Bill Worden wasn't still
> anchoring? Will the older audience feel betrayed and try a
> NEWS 10 NOW?
I think even if Bill Worden leaves (or "exits") WKTV, older viewers will still stay there. For years, I thought Vic Vetters was trying to position himself as the heir apparent to the 6 and 11pm anchor chair... anchoring election nights and other special coverage, stuff like that. But now that he's the GM, I'm guessing that's unlikely. The next obvious choice would be Andy Jenks and/or Kristen Lowman... even though they're 20-somethings, they've been at KTV long enough to be familiar to viewers. I think they'd be able to retain the audience... and even increase ratings on the WB11 News at 10 because they'd be able to loosen up and give it that hipper, younger edge that fits on WB.
Regardless of the anchor situation... I still think that for people in Utica and the Valley (who only get Utica on cable now), WKTV still stands a decent chance of holding News 10 Now at bay. Like I said before, WKTV has the capability to be local, local, local. With News 10 Now, you're sitting through 6 or 7 different stories from 6 or 7 different places before they get to news from your own town.
However, WKTV will need to make sure that it really does capitalize on that advantage. Get reporters out there, enterprising stories, doing more than just fundraisers, court cases and staged press conferences. Running 2 or 3 local stories, then filling the rest of the A-block with 3-minute packages off the NBC and CNN feeds, ain't gonna cut it when there's competition.
WKTV could lose some viewers if it doesn't make changes, but I don't think News 10 Now could ever score a "coup" against them. Also considering you need cable to see NTN and anyone can see WKTV for free... and there's lots of low-income people who can't afford cable. And if cable keeps raising rates, NTN will lose more potential viewers as they move to the dish or just the antenna.