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Terre Haute market - big waste

The only good station is WMGI 100.7 Mix FM. There is no hot AC or smooth jazz. Many frequencies are open for new stations. Was glad to finally hear Mix FM though. But the entire market overall sucks in comparison to the Salt Lake City one.
 
Many frequencies are open for new stations.
Wrong. The only available frequency in Terre Haute (at least without moving around a bunch of other stations) is a class B on 107.5.

Hot AC doesn't work in Terre Haute. Ask WBOW-FM, who was in that format for a number of years. Went mainstream AC and tripled the ratings. And you're criticizing a 200+ market for not having a smooth jazz format?

I think you're right, Terre Haute could use some more full-market signals, and if one of them wants to go for the 2.5 share that is in Hot AC or smooth jazz, more power to them. But I also suspect you either sample 99.9, 101.5, or 92.7 because all three are pretty well done with the country or rock formats. Maybe not up to Salt Lake City standards, but plenty good enough for market 209.
 
how can you compare a 200+ market to SLC at #30? That's like comparing Edinburgh's football team to Ben Davis' (I am getting in the high school football mode now).

SLC is also a traditional top 40 market, always pushing the boundaries with multiple top 40 outlets. Look at my favorite station, Mix (KUDD) in SLC, usually in the first few to break songs.

Sure TH is probably lacking a little with its location between Indy and STL on I-70 and the fact that it is a university town. However, I don't think things are all that bad down there.
 
Terre Haute has many more programming choices than the other medium sized Indiana
towns. Lokks like more variety than Indy as well. So, remember there is always worse.
 
At ISU I noted the town smelled like a mid 1800's factory town.

If we can rate markets by over-radioed percentage it would win. Evansville is getting there too.

The sad thing is that almost every same format satellite service is available. Unlike the star spangled banner ala Woodstock of WPFR there are few good radio choices. Hi 99 wins (my friend on facebook). Mix has some local content but not that much. Then everything from Sullivan to Paris to well there is a long list has a mixture of barely palatable never memorable crap.

WPFR is also my fav now as it has local content and Paul and his wife are involved in active positive works. No more Jimi is okay too. Look at what they do, though it isn't something most of the 18 year old radio geeks posting on R-I are hyped to be active in.
 
If WMGI is the only good station, that market is Dead in the Water
 
Chiefengineer said;At ISU I noted the town smelled like a mid 1800's factory town.

Hey Chief, To make a statement like that, ou must be 175 years old!
 
Prais said:
Chiefengineer said;At ISU I noted the town smelled like a mid 1800's factory town.

Hey Chief, To make a statement like that, ou must be 175 years old!

I was there, it was a horrible, strange smell, i think from Hercules Chemical.
 
I do not know how to relate the smell other than history ala the industrial revolution. Jackson County reference: Commiskey never smelled that bad. The outhouses at Crosley Wildlife Preserve (named for the previous owner of WLW fame) did stink but it was localized.

Even in the dorms at ISU when you opened the windows for "clean" gag air it smelled the same way.

I spent most of my time on the cool mainframe from one of the terminals rather than go outside.

I remember in the 1970's listening to Baker Street but I am not positive what station it was on. I had gotten over listening to music on AM so possibly WZZQ which would have still been WPFR pre Oak Ridge boys loosing a ton of money??

We somehow managed a tour of WTHI AM and FM. I clearly recall a "55 machine" and I think they were still using the downtown tower for WTHI FM. Harris automation with the pegs to program the sonomag style cart machines and the "55."

I'm not 175, I just FEEL that way.
 
ChiefEngineer said:
We somehow managed a tour of WTHI AM and FM. I clearly recall a "55 machine" and I think they were still using the downtown tower for WTHI FM. Harris automation with the pegs to program the sonomag style cart machines and the "55."

The automation was on the FM and they were running beautiful music. The downtown tower has always been for the FM but until sometime in the early 80's or maybe late 70's the FM antenna was on the southeast leg while the TV antenna was on the top mast. The tower was built in 1954 for TV and FM just hung on the side. Then the Farmersburg TV site was built, Country went from AM to FM in 82 and the antenna for radio moved to the top. I think it was that time when the FM went from somewhere in the mid 20k power range to the full 50k erp.

The smell, that was a combination of the sewage plant and the old paper mill. Mainly the mill. Anyone notice that after it closed and with much improvement at the sewage plant that most of the smell is gone. Too bad those people had to lose their jobs for the town to smell better.
 
icycool7227 said:
The only good station is WMGI 100.7 Mix FM. There is no hot AC or smooth jazz. Many frequencies are open for new stations. Was glad to finally hear Mix FM though. But the entire market overall sucks in comparison to the Salt Lake City one.

Keep in mind that Salt Lake City is in the top-3 when it comes to stations per capita (Albuquerque and Colorado Springs are the other two). In other words, Salt Lake City has so many stations relative to the total population that it will have a glut of formats, many of which will not last long because they just won't be able to generate the audience and revenue to support them.

I've always thought comparing markets based on total formats available was a bad comparison. Simply put, markets like Salt Lake City and Albuquerque will always have more formats available than Terre Haute and even many large markets. However, that alone doesn't necessarily make them better. I, personally, have no use for many of the stations in Salt Lake City and Albuquerque. There is no chance, for example, that you will ever find me listening to Salt Lake City's U92, nor will I ever listen to Albuquerque's Power 106.3 or 97.3 Kiss FM. Those stations might as well not exist for me.

The best way to compare such markets, at least in my opinion, is to compare across the same format. In other words, would you rather have WTHI or KUBL? What about Mix FM or 94.9 ZHT? 105.5 The River or 103.5 The Arrow? You may still find Salt Lake City better, especially if Terre Haute doesn't offer your favorite music format, but at least it's a fair comparison.
 
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