...butt all but one are OPINION. The very first link ranking the "best" markets clearly explains in the first sentance of the second story that hthe writer "choices" may seem "contrary"! It' opinion, not facts. It's what the writer likes!
I think you best check again. Your "facts" of statement about Arbitron "quoting" declining audience are way off. Direct your comment to the second story on the link, not the "best market" story ... which had no bearing on your unreliable content. Arbitron says that radio listenership is down 17% in the last 8 years. Do the math. At the present rate of listener erosion, with no "audience growth" in sight, in two decades radio will have lost more than HALF it's listeners (51-55%) In four decades, when the next generation turns 60 ... radio could, conceivably, be a thing of the past.
The CC story is factual. That company has been through tremendous growth, then cash loss. But CC has truly changed thae landscape of radio as we KNEW it forever (I'm a realist). However, they just purchase Philly's Lincon Financial Group's WBT radio/TVcluster in VA and NC. So they're not dead yet either.
A realist, albeit not an accurate one. As mentioned above and it was major news, the $100-million dollar sale of the Lincoln Financial Charlotte Radio Cluster is going to Greater Media ... the proud owners of the NOT so proud anymore, WPEN and a station that's had it's share of problems over the last few years, WMGK-FM. The sale of the other Linc Financial stations is on hold to find appropriate buyers, not just a fire sale. Facts, my friend...
The comment about the expense of operating a net station vs. broadcast is true. But think about this. The #1 (or#2) gripe about CC style programming (any format) is repitition and voice tracking.
Not totally true. Programming bad programming, first, then repetition, voice tracking and ... dropping of local news in market after market, dropping of local talk in market after market, a "strategic" alliance with FOX News in market after market, esoteric and not well liked programming for its HD2 and HD3 streams ... not to mention, being mixed up in the IBOC hash racket hasn't helped them either. Oh, and might I add ... Clear Channels biggest problem? NOT MAKING MONEY in market after market. That's why some of CCs biggest deals are in jeopardy to close. CC raked all it could at the expense of good people, entire staffs and a lack of advertising revenue, again, in market after market. I know ... I live in one such market.
Two of Philly's best webcasts, Sam & Hy Lit and Jim Nettleton both have the freedom (and wisdom) to explore the Billboard Top 100, and then some. But both rely on liners and voice tracking, except when on a live remote. That's where most terretrial station excell...live human contact.
Don't blame Sam, or Hy or Jim for voice tracking. It's a lot less expensive for small operators to do ... every bit as much as Clear Channel gets blamed as the 1200 pound elephant for doing the same thing. But it's not just Clear Channel. It's stations and groups both large and small that do the very same thing every hour, every day. And you forget one other problem...CC's rampant use of in-house syndication (Premiere) on not only their own facilities ... but on damn well near everyone else's, as well. Look at WABC, soon ... all national syndication, including Clear Channel programming, about but 1-3/4 hours a day. Talk about "Coast-to-Coast" radio ... It's national, not local ... and THAT's what killing radio everywhere, not just with CC.
That's also where Ipods fail. "Hundreds of millions" Ipods sold? Doubtful. MAYBE the total of mp3 players sold worldwide, but not just in the U.S. Million+ I'll concede.
Concede more, my friend ... and do the research. Just Google "How many iPods sold." The answer, "110-MILLION" as of September, 2007. That is a more than a hundred million. Fact...not fantasy. A million? Yeah, times 110.
That doesn't mean they're not ever going to listen to radio again ever. Same with the net. There are many choices for entertainment today.
Conjecture and speculation with your "opinion." What's going to bring them back? AM? FM? Forget it. They can do their own programming. We couldn't do that back in the days of Wibbage. Not well, anyway. Today, everybody's a PD.
Now, here's where I think all of the posters here are getting close. Fella's...whether it's conventional broadcast, net, satcast...talk or news or music...it's all about content.
You have hit it on the head with this one. Content. And TIME. It's not, in my opinion (and others) that people will have to listen to Stern for 5 hours a day, or any other local, regional or national radio program in the future. It will come down to minutes per day. Enough to get to class or work and enough to get back home. 45 minutes, tops. Again, look at the "facts" on time spent listening today. Longer TSLs don't equate to bigger ratings today like they used to ... because so many others are only using radio in much shorter "attention spans" than before. Another fact. I'd read Jerry Del Colliano's blog on how he sees it happening with his USC media industry classes. He sure gets quoted a lot in the mainstream press about it. A Philly guy, too.
I'll agree that MANY radio groups get D-. I think today's radio station owners need to reach out to the Grade & High School kids and let 'em rip! Creativity.
Again, you're spot on. Only one thing ... grade and high school kids CAN let it rip ... and do so everyday with their PCs, some music software, a CD ripper, the ability to download (legally and illegally) and ... they produce their OWN content ... for everyone and anyone with the biggest signal going ... worldwide. And at a cost that can't be beat ... almost FREE.
Here's a radical thought: Every Delaware Valley High School should have it's own LPFM or LPAM as a creative outlet and training for the industry. Every Philly broadcaster should support these stations, financially and professionally.
I'm sorry. That's not accurate. Radio doesn't depend on the superstar "jocks" anymore ... or their salaries "of the day." You failed to mention the biggest problem in all of radio broadcasting today ... S A L E S. Whoever started the model sure got us fixed on doing it that way. Without SALES, you have nothing. Without Ratings, you have no revenues. You can't do both without huge sums of money for people ... and, guess what gets cut first? The people...of course. Duh!