doowopvault said:
Whoa. What a load of misinformation.
Start with the one about B-97 in New Orleans. The writer mentions that everything went wrong in the 80's when companies were allowed to have more than one station per market. Actually, since the 40's one could have an AM, an FM and a TV per market and the national cap was 21... 7 of each kind. Owning more than 2 radio stations per market did not change until the early 90's.
And WEZB is still CHR... and is in the top 8 billers in the market.
And going back to the 30's single companies had owned multiple stations in different markets...
As to the other point in that diatribe, the one about consultants, keep in mind that everyone... everyone... uses consultants. If you have a significant illness, your regular doctor sends you to a consultant, called a "specialist." If your taxes are more than just a simple 1040-EZ filing, you hire a consultant, called an accountant or a tax preparer. And so on.
In radio, contrary to the writing you linked to, consultants started being used in the 7/7/7 days when operators could not often afford to have the best programmers on staff, so when they had competitive challenges or other issues, they called a consultant... a specialist in a specific format, research, marketing or similar.
Oh, and the rant about music tests. Crap. Unmitigated, unadulterated crap. Heaven forbid a station would ask its listeners what they want to hear ans what they do not want to hear! OMG, I thought it was all magic, maybe even divine. But no, how dare those stations
talk to listeners and then give them what they want!
Then there is the article that talks about big corporations that changed "successful" rock stations. All those stations changed because they could no longer sustain operations within the format and they had to find something else to do.
Specifically, they mention Indie in LA; Indie had gone down to below a 1 share in audience, and the owner, a small Hispanic owned group was no longer comfortable with it and changed it. No conspiracy, no black helicopters, no "corporate" agenda.
All of these articles saves me a lot of time going back and forth and proves how uninformed you are, or are you? is there a reason you are on here purposely spreading lies or are you really that uninformed.
David...instead of going back and forth with you bandying about the same old crap which, by the way,holds no water, and is a position that not only makes excuses for the behavior of the very corporations who destroyed radio, but also fails to mention the FCC whom is responsible for deregulation, which is part of the reason why radio not only smells bad but sounds bad too.
Whoa again. First, it's your conclusion, supported by a bunch of Internet rants filled with inaccuracies, misstatements and lies, that having one company own more than a single station in a market is what is "wrong" with radio today.
The fact is, many of radio's problems today are due to the economy which has, inflation-adjusted, reduced radio's revenues by nearly 40% in the last 6 years. Add in the effects of new media, the FCC's overpopulation of the band and a number of other things and you have a total change in the nature of radio.
Oh, and get your basic facts straight... the 1996 deregulation was accomplished by the Telecommunications Act, an act of Congress signed by Pres. Clinton.