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Text me your requests
- Thread starter vchimpanzee
- Start date
Some hotels I've stayed in do the same. Shortly after check in they send a text to ask if all is OK and ask you to reply back with a rating of various parts of your stay on a 1 - 5 scale. They also invite you to text that number with any needs or issues you have while at the property. It's semi-automated, logs all the responses and management can check it to get a summary at any time - and if someone gives something a low rating or texts with an inquiry, hotel staff are alerted. Radio stations could use a text to request system and set it up to operate in a few different ways.
Since the LPFM that a good friend and I volunteer at doesn’t have a phone, we just have listeners text their requests.
Um….and?
Cell phones have certainly taken over many roles. Restaurants that once handed out pagers simply get the customer's number and text them when their table is ready.
At my doctor's office, your car now serves as the waiting room, and they shoot you a text when they're ready for you to enter the building (after they take your temperature, LOL.)
At my doctor's office, your car now serves as the waiting room, and they shoot you a text when they're ready for you to enter the building (after they take your temperature, LOL.)
If it's an LPFM, you must mean 'The Listener'.
And, it's a radio station that in 2023 takes requests from listeners.
And those requests are made by text, not phone.
Considering the age of the target audience, this is surprising.
And that's the irony of this thing: People interested in Sinatra or old standards probably don't text much. Their Cricket phones aren't great for that kind of thing. That, and they would need to take both hands off their walker. Too dangerous.
So, the station offers-up the ability to request, knowing full well their geriatric audience is unlikely to try.
Genius!
And yet the DJ lists songs that have been requested.
Hahaha-nope. We have people texting requests from several states, along with our local audience.
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Sure they have. In any event, it hardly seems like “national radio.”
Does he usually actually play them? While this idea may work for a small LPFM that few listen to, or that older folks get a kick out of listening to just to hear if their requests are played, few larger stations would bother even looking at the texts that came in.
When I was still in school I got an internship at the Top 40 station that was #1 rated in that market and had live jocks 24/7. One of my tasks was answering the phones for the "Top 9 at 9" show, where listeners were encouraged to call in and vote for their favorite music. As a newbie to "the business", I quickly learned a few things: First, the listeners' votes didn't actually count and most callers were bored high schoolers. We did keep a tabulation of requested songs and how many votes each got, but the DJ in loose consultation with the MD made the decision on what to play on that show each night. Second, rarely did people who phoned in requests make a difference. The stock answer was "We'll try and fit that one in" or "We'll see if we have that one", but the general thinking was - If someone calls and requests Crimson and Clover (as a drunk guy did repeatedly one night) we're not going to play it because 1) We don't have that song in our library and 2) Its way too far outside our format. On the other hand, if a caller requests something that's current and falls within our format, chances are it's going to come up in the rotation relatively soon, anyway.
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It does if other stations are doing it. I'm waiting to hear if anyone says they are.
I'm waiting for them to accept requests via Morse code. That'll be another broad ranging outreach.
It appears that Kelly A has a disdain for LPFMs. I do respect his radio knowledge and vast experience. Harvey_Dogg is correct. LPFMs serve those who have been overlooked by commercial radio, but far too many may have brought such harsh feelings upon themselves for a plethora of reasons.
You think?
There are people sold vitamin supplements peddled by Alex Jones too. Probably more in number than are ever served by all the surviving LPFM stations in the country. Neither are very effective in helping people.
I thought that was Jerry Springer. Well maybe not the part about name calling.
I always found it amusing that after his guests would fight he would end his show with "be kind to yourself and each other."
Oh, yeah, that whole "Jerry's Final Thought" was total bullshit.
Those two factors are key in any ad campaign coming from a direct account with an ad manager or an advertising agency.
Advertisers know the ages, ethnicities, gender and other qualities of their prime customers or consumers. They focus on them. And any discussion of commercial radio has to include the sources of revenue that make it possible to sustain an ad supported medium.
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