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THANK YOU CUMULUS

B

bossjock 56

I would like to personally thank Lew Dickey and his cohots at Cumulus Media and their related companies for not subscribing to Arbitron and mucking up the ratings for Harrisburg and York. The ratings came out yesterday and all the Cumulus stations in these markets are delisted. No WNNK. WTPA, WARM, WSOX, WSBA, etc. How will this impact the entire ratings system agency buys? Will Arbitron ratings become a joke? How will these delisted stations generate income. I guess Cumulus did it to themselves. The problem is....now ALL non-subscribing stations are delisted as well. Companies that could never afford to buy the book such as WIOO, WHYL. WOYK, WWSM, WWII and others have to suffer because Arbitron had to send a message to Lew and the crew. I guess stations will now be forced to buy the book....and I guess that means that more people will be cut from payrolls. THANK YOU CUMULUS AND THANK YOU ARBITRON.
 
As I understand it, the agencies have access to ALL the numbers of ALL stations. So they know who the WINNERS are and the LOSERS as well. Arbitron deciding to not to let the non-subscribing stations know how they performed 12 plus on the public sites has NO IMPACT on how buys will be determined. The agencies know.

I suspect their are "ways" to find out how things turned out. For example, if the Cumulus York PD has a "friend" at a subscribing station, perhaps he or she would share the information.
 
Sorry to disagree ....but why should NON subscribing stations be able
to get this information? If you don't subscribe to your cable service or
internet provider you dont get their service...so why should any
company allow use of a product that is not being paid for?
Arbitron is a business like any other...you want their service you need
to pay. By the way the information that typically was made public is
of virtually no use to stations in terms of advertising anyway...the agencies
only care about specific demos when placing buys and to get those numbers
you need to buy the book.
 
Kind of bizarre that Lancaster #s showed all the Cumulus #s. So does that mean they bought Lancaster but didn't buy York or Harrisburg? Very strange.
 
Why should they stay with Arbitron, when they can't get the numbers they want in order to sell overpriced airtime.

Hey Toerper, wanna know WHY you guys are clinging to a thread financially??

Two simple things.

1. Drop rates and the advertisers may come back.

BUT...

2. Only if you have a worthwhile product that people WANT to listen to.

They have neither. On ANY of their 4 sticks.
 
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