Thanks to KEGL's new found success....

[osr]

....KOVE in Houston is now, as of today, a Recuerdo station. Univision wasted no time in changing the station after Clear Channel's successful relaunch of KEGL to Mexican Oldies. KOVE was steadily rated in the mid 2's, so it comes as a surprise to most of us down here. This had to be a last minute decision, as there are still KOVE billboards up around the city and the web page is still displayed.

 

[Slambang]

> ....KOVE in Houston is now, as of today, a Recuerdo station.
> Univision wasted no time in changing the station after Clear
> Channel's successful relaunch of KEGL to Mexican Oldies.
> KOVE was steadily rated in the mid 2's, so it comes as a
> surprise to most of us down here. This had to be a last
> minute decision, as there are still KOVE billboards up
> around the city and the web page is still displayed.
>
Sucks really..alot of great rock and alt stations are getting switched to this Recuerdo crap. Most latins I know usually equate that music to the stuff only the "poor country hicks" listen to....I give ya 20 bucks dave eduardo is going to chime in on this.

 

[osr]

> Sucks really..alot of great rock and alt stations are
> getting switched to this Recuerdo crap. Most latins I know
> usually equate that music to the stuff only the "poor
> country hicks" listen to....I give ya 20 bucks dave eduardo
> is going to chime in on this.
>
I'm not losing my $20. KOVE was a spanish love songs station here in Houston, so it wasn't as dramatic of a change as KEGL from The Eagle to Sunny to La Preciosa, or KLOL from Rock to Mega. We were discussing this on the Houston board. This leaves KROI in a real dilemma. With "La Mera Mera", which is a Mexican Oldies station here owned by Radio One, doing so poorly in the ratings they would have been a perfect candidate to try out the Recuerdo/La Preciosa format to further Radio One's Spanish initative. Now they are going to have to try something else.

 

[davideduardo]

> Sucks really..alot of great rock and alt stations are
> getting switched to this Recuerdo crap.

One person's "crap" is another's caviar. The music on the Preciosa and Recuerdo format stations probably has the highest appeal of any in the area of Spanish language radio in the Southwest.

(For the sake of accuracy, no Recuerdo station was rock or alternative before the switch... one was Urban AC, two were Spanish AC, one was religious, one was hip hop and one was jammin' Oldies. )

> Most latins I know
> usually equate that music to the stuff only the "poor
> country hicks" listen to....

I'm guessing your could not carry on any conversation in Spanish other than making a drive through order at Taco Bell. This owould mean that the Hispanics you know probably are among the more highly assimilated and more like you in language and custom.

About 960,000 Hispanics in the DFW area listen to Spanish radio each week. They actually like that "crap" you refer to. Blindly dismissing the taste of a million people is hardly a convincing argument.

> I give ya 20 bucks dave eduardo
> is going to chime in on this.

Sure, give me the twenty. Address on the web page. Small bills preferred.
>

 

[KPLEXCOMPLEX]

> > Sucks really..alot of great rock and alt stations are
> > getting switched to this Recuerdo crap.
>
> One person's "crap" is another's caviar. The music on the
> Preciosa and Recuerdo format stations probably has the
> highest appeal of any in the area of Spanish language radio
> in the Southwest.
>
> (For the sake of accuracy, no Recuerdo station was rock or
> alternative before the switch... one was Urban AC, two were
> Spanish AC, one was religious, one was hip hop and one was
.
> > I'm guessing your could not carry on any conversation in
> Spanish other than making a drive through order at Taco
> Bell. This owould mean that the Hispanics you know probably
> are among the more highly assimilated and more like you in
> language and custom.
>
> About 960,000 Hispanics in the DFW area listen to Spanish
> radio each week. They actually like that "crap" you refer
> to. Blindly dismissing the taste of a million people is
> hardly a convincing argument.

>
Oh good lord david,or CB as some have pointed out. It's Christmas day,put a sock in it for 24 hours at least. Man.you love to argue.

 

[osr]

> Oh good lord david,or CB as some have pointed out. It's
> Christmas day,put a sock in it for 24 hours at least.
> Man.you love to argue.

I respect what David has to say. He is very knowledgable about the Spanish language stations in the state, and from what I've seen on the other boards, throughout the country. With that being said, I think what was meant by Mediafrog is that the Recuerdo/La Preciosa format, or any type of Spanish based format for that matter, is generally "crap" to us that only speak the English language, because we can't understand it. To us, it is a wasted space on our FM dial. To those that the various stations serve, it is another genre of music that gives the spanish speaking listener more options to choose from.

 

[davideduardo]

> Oh good lord david,or CB as some have pointed out. It's
> Christmas day,put a sock in it for 24 hours at least.
> Man.you love to argue.

Yeah, right. Were the poster to be calling your particular favorite music "crap" I have the impression that you would be humming a different tune.

Countering a biased, borderline racist statement is hardly "arguning." Espcially if the statement is patently false based on evidence (no recuerdo has replaced a rock station, ever.)

What is "CB" if I may ask? Are we going off into "10-4, good Buddy" land?

 

[Jay_F]

> > Oh good lord david,or CB as some have pointed out. It's
> > Christmas day,put a sock in it for 24 hours at least.
> > Man.you love to argue.
>
> I respect what David has to say. He is very knowledgable
> about the Spanish language stations in the state, and from
> what I've seen on the other boards, throughout the country.
> With that being said, I think what was meant by Mediafrog is
> that the Recuerdo/La Preciosa format, or any type of Spanish
> based format for that matter, is generally "crap" to us that
> only speak the English language, because we can't understand
> it. To us, it is a wasted space on our FM dial. To those
> that the various stations serve, it is another genre of
> music that gives the spanish speaking listener more options
> to choose from.
>


When it comes to radio it's more meaningful to discuss the tastes of the market as a whole rather than our own individual preferencs. I mean we all have our own individual tastes, that's fine, but the structure of a radio market should (and generally does) cater to the market as a whole, not any one individual. I am in favor of any station that get's good ratings and makes money for it's owners regardless of whether I personally like it or not.

 

[THEInsultant]

> > > Oh good lord david,or CB as some have pointed out. It's
> > > Christmas day,put a sock in it for 24 hours at least.
> > > Man.you love to argue.
> >
> > I respect what David has to say. He is very knowledgable
> > about the Spanish language stations in the state, and from
>
> > what I've seen on the other boards, throughout the
> country.
> > With that being said, I think what was meant by Mediafrog
> is
> > that the Recuerdo/La Preciosa format, or any type of
> Spanish
> > based format for that matter, is generally "crap" to us
> that
> > only speak the English language, because we can't
> understand
> > it. To us, it is a wasted space on our FM dial. To those
> > that the various stations serve, it is another genre of
> > music that gives the spanish speaking listener more
> options
> > to choose from.
> >
>
>
> When it comes to radio it's more meaningful to discuss the
> tastes of the market as a whole rather than our own
> individual preferencs. I mean we all have our own individual
> tastes, that's fine, but the structure of a radio market
> should (and generally does) cater to the market as a whole,
> not any one individual. I am in favor of any station that
> get's good ratings and makes money for it's owners
> regardless of whether I personally like it or not.
>

Hopefully with KEGL moving closer to the top and the smaller stations possibly taking the heat for their success, Dallas and other markets will hit saturation on Spanish stations and start converting some of the smaller move-in/rim-shot stations to other underserved ENGLISH-based formats. It makes good sense for the Spanish population to have stations that can acutally be heard without great effort like 97.1. Many of the Spanish audience, freshly entering our great nation, are in many cases listening on less expensive or old radios, sometimes with aluminum foil for antennas, on their jobs in construction, yard work, or kitchen staff. I would think at some point there would be too many bottom-feeder stations that have been squeezed out. Diversity is what radio really needs right now. Hopefully KEGL will squeeze out a couple that will do something more profound than the normal grind of sorry radio in the near future.

<P ID="signature">______________
--- THE Insultant ---</P>

 

[davideduardo]

>
> Hopefully with KEGL moving closer to the top and the smaller
> stations possibly taking the heat for their success, Dallas
> and other markets will hit saturation on Spanish stations
> and start converting some of the smaller move-in/rim-shot
> stations to other underserved ENGLISH-based formats.

As long as the Hispanic segment of the radio market is growing about four times faster than the general market, this is unlikely. There are quite a few Hisapnci formats still not done in most markets, so there is plenty of second tier format material to chew for the rimshots and even the AMs.

> It
> makes good sense for the Spanish population to have stations
> that can acutally be heard without great effort like 97.1.
> Many of the Spanish audience, freshly entering our great
> nation, are in many cases listening on less expensive or old
> radios, sometimes with aluminum foil for antennas, on their
> jobs in construction, yard work, or kitchen staff.

Unfortunately, we are talking about mostly illegal immigrants in this context... and they do not get Arbitron diaries. The Hispanics who are part of the population estimates and Arbitron tend to be considerably more upscale.

The real differnce is that Hispanics, whether from Mexico or in Puerto Rico or in Argentina, listen to aobut 24 to 25 hours of radio a week, as opposed to the 18 to 19 hours of non-Hispanic whites. Because of this, the radio and the listening is a more important part of thier lives.

> I would
> think at some point there would be too many bottom-feeder
> stations that have been squeezed out. Diversity is what
> radio really needs right now. Hopefully KEGL will squeeze
> out a couple that will do something more profound than the
> normal grind of sorry radio in the near future.

More than likely what will happen is that Preciosa itself will be fragmented, whether by big or smaller signals. Big numbers always have the same effect bait does for a fish... even if the reuslts, as well, are also the same.
>

 

[Slambang]

> >
> > Hopefully with KEGL moving closer to the top and the
> smaller
> > stations possibly taking the heat for their success,
> Dallas
> > and other markets will hit saturation on Spanish stations
> > and start converting some of the smaller move-in/rim-shot
> > stations to other underserved ENGLISH-based formats.
>
> As long as the Hispanic segment of the radio market is
> growing about four times faster than the general market,
> this is unlikely. There are quite a few Hisapnci formats
> still not done in most markets, so there is plenty of second
> tier format material to chew for the rimshots and even the
> AMs.
>
> > It
> > makes good sense for the Spanish population to have
> stations
> > that can acutally be heard without great effort like 97.1.
>
> > Many of the Spanish audience, freshly entering our great
> > nation, are in many cases listening on less expensive or
> old
> > radios, sometimes with aluminum foil for antennas, on
> their
> > jobs in construction, yard work, or kitchen staff.
>
> Unfortunately, we are talking about mostly illegal
> immigrants in this context... and they do not get Arbitron
> diaries. The Hispanics who are part of the population
> estimates and Arbitron tend to be considerably more upscale.
>
>
> The real differnce is that Hispanics, whether from Mexico or
> in Puerto Rico or in Argentina, listen to aobut 24 to 25
> hours of radio a week, as opposed to the 18 to 19 hours of
> non-Hispanic whites. Because of this, the radio and the
> listening is a more important part of thier lives.
>
> > I would
> > think at some point there would be too many bottom-feeder
> > stations that have been squeezed out. Diversity is what
> > radio really needs right now. Hopefully KEGL will squeeze
>
> > out a couple that will do something more profound than the
>
> > normal grind of sorry radio in the near future.
>
> More than likely what will happen is that Preciosa itself
> will be fragmented, whether by big or smaller signals. Big
> numbers always have the same effect bait does for a fish...
> even if the reuslts, as well, are also the same.
> >
>
David, the only reason I get upset at all the oversaturation(pop,latin,country,ect..) is because decent formats, be it rock,alt,dance,jazz,ect., get flushed out and replaced with substandard product. For that, you can blame both the smaller outfits and Chump Channels of the world for jacking with established formats.

As to your comments that I dont understand or speak Español mexicano or am blind to cultural/socioeconomic standings of the latin marketplace, I retort with the simple fact I myself have both a fiance and an extended family that is 1st/2nd generation Mexican American,where both Inglés y español are spoken on a daily basis in the home. In addition, many of my latin friends (also 1st/2nd generation) think the Latin formats frankly take up waaaay too much bandwidth on the FM Dial and wish there was more "Diversity" in ALL FORMATS(esp. dance and pop) on the airwaves. So to say the latin market is a growing segment of the population is totally true, but dont assume all of the 960k (in this market) you mentioned want to listen to "Recuerdo/La Preciosa/Tejano/Romantica" formats,nor are most of them the guy whos coming to mow your yard or clean your pool, either.

 

[davideduardo]

> >
> David, the only reason I get upset at all the
> oversaturation(pop,latin,country,ect..) is because decent
> formats, be it rock,alt,dance,jazz,ect., get flushed out and
> replaced with substandard product. For that, you can blame
> both the smaller outfits and Chump Channels of the world for
> jacking with established formats.`

There we agree. In many cases, though, the rimshots can never cover and win over enough listeners to have billing high enough to support a really well executed format. Dallas has become the rimshot capital of radio. I do not think ther eis a US market with as many of them, and their ability to compete is very restricted, as is their income. Dallas even has many rimshot AMs... which is pretty unusual.
>
> As to your comments that I dont understand or speak Español
> mexicano or am blind to cultural/socioeconomic standings of
> the latin marketplace, I retort with the simple fact I
> myself have both a fiance and an extended family that is
> 1st/2nd generation Mexican American,where both Inglés y
> español are spoken on a daily basis in the home. In
> addition, many of my latin friends (also 1st/2nd generation)
> think the Latin formats frankly take up waaaay too much
> bandwidth on the FM Dial and wish there was more "Diversity"
> in ALL FORMATS(esp. dance and pop) on the airwaves. So to
> say the latin market is a growing segment of the population
> is totally true, but dont assume all of the 960k (in this
> market) you mentioned want to listen to "Recuerdo/La
> Preciosa/Tejano/Romantica" formats,nor are most of them the
> guy whos coming to mow your yard or clean your pool, either.

Actually, the 960 thousand is the figure for cume of Spanish stations int he last Arbitron. There are many different formats in Spanish, and only one or two would appeal to any particular individual.

A few years ago, a person moving form New England might have said that there was too much country music wasting bandwidth... but that reflects individual tastes. That same person might think it pujre heaven to find 5 rock variants, while 3 or 4 country stations would be a waste.

In DFW, about 80% of the Hispanics over 25 were born outside the USA. Since music taste is formed in the years around 12 to 14, and mostly carried throughout life as a basic foundation, this group will almost entirely continue to like Spanish language music of some type or style, even if they become quite proficient in English. This is a well studied phenomenon, too.

Within Spanish music, a person who likes a Preciosa or recuerdo type format will generally not like a pop or rock or reggaetón or tejano format. Just as rock partisans in English are not likely listeners to soft AC in the majority... and will probably have derogatory words to say about the music they find wimpy or insipid or "too hick" or "too pretentious."

There are at least as many different format options in Spanish as in English. We only have a few in Dallas, so there is definitely room for more as the market expands. And then there are the English or bilingual formats for second generation Hispanics, which will differe, often significantly, from the things the general market likes.
>