That 70's Channel

[Mr70s]

With all the talk of a former Sacramento Radio Station making a presence on this board and elsewhere It is with great pleasure to present a Sacramento success story in Internet radio called "That 70's Channel®" www.that70schannel.com Started as a lobby in 2002 on the Live365.com Internet radio network, and going Professional in 2006 it continues to grow at a amazing rate in both revenue and listeners, Registered with the Library of Congress as a small Webcaster, designated as one of the few Small webcasters given special rates from Sound Exchange, Fully Trademarked and Licensed for use of all of its broadcast elements. Honored from Live365 as a Editors Pick broadcaster for 2 years in a Row, and holds one of the top positions in recruiting Live365 VIP listeners, It is Listed in many top Internet radio station portals Including I-Tunes, Recieva and Live365 with special apps to access the station on IPhones, Blackberry’s and Windows based Cell phones, That 70's Channel® is a Contemporary approach to 70's/Oldies music genre Playing the Biggest Hits of the 70's and More, JAM and TM Professional Jingles and (drum Roll) #1 oldies and in the top 10 overall stations on the Live365 network with over 5,496,147 hours of 70's Music Power, My Partners and I are proud of our accomplishments, we are Your #1 place for Fun Playing a Favorite song from the 70's Right now Come join the fun Thanks - Bud Kress - [email protected]

 

[RadioStarOne]

If those guys can do 147 KXOA? Cough Cough....How come nobody is doing 1240 KROY? Well? And what about KNDE? Or KGMS 1380? Or the king of them all KZAP? Or Earth Rock 102? And since Entercom has chewed up and spit out KWOD, Why not KWOD? Or the biggest stand out of all 1140 KRAK?

 

[Fredrated]

If the question isn't 100% tongue in cheek, most of those Sacramento call-letters are in use at the moment..

KROY is being used by KROY-FM in Palacios, Texas, for instance. KNDE in College Station Texas.

You certainly wouldn't want those heavy-hitters coming after you for "steaiing" their call-letters and identity for use on the Internet, would you?

 

[Highway99]

I listened to the 70's Channel to compare it to KXOA. In a word: boring.

There's nothing to make me want to stick around. It's just a 70's jukebox. I can do that at home. Just what are "professional" jingles (as compared to Non-Professional)?

Technically, you need some work too. The elements just end or are cut off. There are no crossfades. What system are you running this on? I don't hear any processing on the audio. The songs just fade out to dead air or are cut off.

Nice try, but you need a little more work to bring this up to a professional level, Bud.

At least KXOA is funny and quirky. Not the same "DJ" (is he a professional too? he's rather pukey for me - is that on purpose?) 24 hours a day. In comparison, The 70's Channel sounds like a jukebox.

 

[Mr70s]

I thank you for a kind words, to a radio geek sure its not perfect, however to my listeners who
listen in overwhelming results daily they Love it and proof of that is in my pocket book ;D

OK when I go later this year to 128K yeah it will sound nicer, the bottom line here is this, That 70's Channel doesn't live in the past, It only plays the music of the past, I don't want to be that station I grew up with, KROY, KXOA, and KFRC lived there life and its time to move on,

A jukebox well its working very well in the industry today, you go down the dial on both bands and from the bird, thats what the people want because the research and today's business says that what works.

When I stopped Playing radio, being concerned about segways and levels and concentrated
on the product, I started making money and thats what's important

 

[RadioStarOne]

That part about money, now thats important! Cheers! I'll drink to that! But it's still nice to hear the old jingles along with the music I grew up with. It adds a bit of flavor to the music. Your points are well taken but everybody has a different idea.

 

[Fredrated]

I thank you for a kind words, to a radio geek sure its not perfect, however to my listeners who
listen in overwhelming results daily they Love it and proof of that is in my pocket book ;D

OK when I go later this year to 128K yeah it will sound nicer, the bottom line here is this, That 70's Channel doesn't live in the past, It only plays the music of the past, I don't want to be that station I grew up with, KROY, KXOA, and KFRC lived there life and its time to move on,

A jukebox well its working very well in the industry today, you go down the dial on both bands and from the bird, thats what the people want because the research and today's business says that what works.

When I stopped Playing radio, being concerned about segways and levels and concentrated
on the product, I started making money and thats what's important

Mr70s, the reason that people are not listening much to the radio anymore is because it has been homogenized and much has been turned into a steaming pile of crap (based on some really good research). Think outside the box and provide people with a product they can't get on dozens of other channels.

Congrats on making money with the 70's Channel. Improve the product and you can make even more money if that's your only goal.

I get the feeling that you've never been a radio "professional"...a "segway" is a scooter...a segue is, well a segue in radio. If so, I'd give you higher marks for the 70's Channel; it doesn't compare to real radio, but it's not bad if being run by guys who really don't have any radio experience.

Try using a limiter in the audio chain though. It'll help with your levels.

 

[GeorgeJ.]

I thank you for a kind words, to a radio geek sure its not perfect, however to my listeners who
listen in overwhelming results daily they Love it and proof of that is in my pocket book ;D

OK when I go later this year to 128K yeah it will sound nicer, the bottom line here is this, That 70's Channel doesn't live in the past, It only plays the music of the past, I don't want to be that station I grew up with, KROY, KXOA, and KFRC lived there life and its time to move on,

A jukebox well its working very well in the industry today, you go down the dial on both bands and from the bird, thats what the people want because the research and today's business says that what works.

When I stopped Playing radio, being concerned about segways and levels and concentrated
on the product, I started making money and thats what's important

There's a major flaw in this thinking. If someone who wants 70's music has the choice between the 70's Channel and a KFRC Internet Channel (with great 70's Top 40 DJs, 70's jingles and just an overall fun sounding radio station) which do you think they'd choose? The 70's Channel? Not likely. "KFRC" would win hands down.

Keep in mind that the Ipod generation is not your likely audience. Your target audience most likely experienced some great Top 40 stations of the 70's. Many "Oldies" stations didn't do well because they had 20-year-old DJs playing the music that was made before they were even born. They also believed (the stations) that an AC approach was what the audience wanted with the music they grew up with. Wrong. They wanted the total experience of what they heard on the radio in the 60's and 70's and that meant Top 40 radio with the total exprience. Being a jukebox just doesn't cut it, unless there is no alternative.

Think about that before the cashflow starts to disappear.

 

[Mr70s]

Gentlemen with all due respect, My goal here was just to tell of a success story, I know its not perfect, there is LOTS of work to do, The station is growing, making money and evolving not what you want me to do. But what my listeners want me to do.

thank you for your comments
Have a Nice Day

 

[Starbucks]

I agree with Federated and George J...but the truth is that the 70's channel kicks a** when it comes to TSL and hours on the Internet sites like Live 365. I don't understand it...but when stations like Powerhouse which has numbers like an FM station today which is good under today's standards for the internet....these jukebox stations have continued listenerships.
I ran a tight high processed internet station with tight slick segues and good voice guy liners, good clock wheel rotations.....It sounded like any major market station that's on the FM dial...I got decent numbers to ok, but couldn't show any strong advancement toward who I wanted to match or surpassed in the standings. And they were these jukebox types, with 3 seconds of dead air, re-recordings, even cheesy liners like (if anyone ask you what, or we play the greatest oldies, and so on.
Part of my problem could have been promotion, and could've been not enough drive as far as getting word of mouth out. I laid back expecting everybody to eventually find me. But many of the top stations are these 70's type. WAVA is one exception, but that aims at a young audience.
And the fact of the matter is...it may take a different programmer when it comes to Internet programming then terrestiral or satellite goes, like Radio Paradise. One of the tops in the country as far as listeners.

 

[Michael Rivers Kramer]

I agree with Federated and George J...but the truth is that the 70's channel kicks a** when it comes to TSL and hours on the Internet sites like Live 365. I don't understand it...but when stations like Powerhouse which has numbers like an FM station today which is good under today's standards for the internet....these jukebox stations have continued listenerships.
I ran a tight high processed internet station with tight slick segues and good voice guy liners, good clock wheel rotations.....It sounded like any major market station that's on the FM dial...I got decent numbers to ok, but couldn't show any strong advancement toward who I wanted to match or surpassed in the standings. And they were these jukebox types, with 3 seconds of dead air, re-recordings, even cheesy liners like (if anyone ask you what, or we play the greatest oldies, and so on.
Part of my problem could have been promotion, and could've been not enough drive as far as getting word of mouth out. I laid back expecting everybody to eventually find me. But many of the top stations are these 70's type. WAVA is one exception, but that aims at a young audience.
And the fact of the matter is...it may take a different programmer when it comes to Internet programming then terrestiral or satellite goes, like Radio Paradise. One of the tops in the country as far as listeners.

That 70's Channel only plays the top hits except for the well placed guilty pleasures. To former jocks from the 70's, that's not enough. But to the average listener, it's more than enough.

Expand your playlist with a bunch of stiffs on a mass appeal station....you're ratings WILL go down....Remember that lovely "Boss Radio 101.9" disaster.


You can play weaker songs as long as the list of weaker songs is large and that you limit them in the clock (1-2 per hour) and surround them with huge mother f%^king-hits...You know.....(the ones old disc jockey's are tired of listening to). Those are usually the highest testers....Darn it!

It's funny...your station's variety perception increases when you cut down your playlist and play on the biggest hits....(with a huge Oh Wow category that has maybe 1 or 2 positions an hour.

I've seen this happen time and time again.

BTW: The most successful version of KFRC-FM was several years ago at 99.7. The presentation was today and relevant. The jingles sound great and the imaging was strong. I don't think the station was living in the past at the time.

These retro stations like KYA online and 147KXOA do sound like fun and bring back some nice memories. But I feel that they would never have any long term mass appeal. It's kind of like looking back at an old photo album.

That 70's channel soared in Live 365 rankings. when the playlist was trimmed to play only the top songs currently played around the country on oldies stations and limiting the novelty records to features. Of course, the music selected is only the hits from the 70's

I know some here will not agree with me....This is an old argument that will never end. You should see the discussions about KRTH on the LA Board. Despite all of the proof David Eduardo gives about KRTH success there are a couple of posters there that continually complain about KRTH's "Short" playlist.... Gee they must be listening too long..

Let's just agree to disagree.

Have fun with these old retro stations. There's an audience out there somewhere for everyone with the internet.