DToTheJ said:Mediafrog+ said:...There's really not room for four SportsTalkers in Houston, despite the market size, but no one wants to cry uncle... KGOW has made a lot of noise since it signed on, but has awful ratings to show for it. The station has been revamping its style in the past few months, but the numbers aren't going up...
1. Recently, Adam Clanton from KBME remarked that it is indeed the market size that warrants the number of sports radio stations that they have. For those of you keeping score at home, New York and Chicago have two each, and there are three in L.A.
However Houston is at best a lukewarm sports town, with lots of bandwagon fans. Problem is worse these days as all the pro teams currently stink, with the exception of the AHL Aeros. The audience is spread too thin.
2. It should be noted that when KGOW first launched, their signal was not encoded for PPM, so their "awful ratings" when they first started were actually no ratings at all.
Despite adding PPM encoding, and building a huge upgrade to the night signal, KGOW's ratings are still abysmal.
We'll let the Cleveland folks get back to their local discussion. ;D