If their meteorologists giving double-entendre, sexual innuendo-laden weather reports won't give them a ratings boost, they may as well go back to airing movies.
http://www.mediaite.com/tv/the-weat...ms-says-some-very-dirty-things-about-weather/
http://www.mediaite.com/tv/the-weat...ms-says-some-very-dirty-things-about-weather/