• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

That's no bull: 101.7 doubles its ratings

http://www.bostonradiowatch.com has more on WBWL:

>> the station went from #14 to #7 among listeners age 18 to 34 in the just-released Nielsen Audio’s July(June 19-July 16) ratings survey. Among listeners 18-49, The Bull jumped from 20th to 12th place. Overall, the station went from 276,000 listeners per week to 406,000. Not too shabby for a new cowboy/cowgirl in town...The Bull’s early success took away numbers from WKLB 102.5 which fell to #4 in the all-important 25-54 demographic.
 
How far are we from the time when people will say, "remember when they used to broadcast music, news, and talk over the airwaves and they had these things called radio receivers that picked up the signal and played the audio?" The decline of terrestrial broadcast radio marches on.
 
Eli Polonsky said:
I'm sure CBS Boston is much happier with less than half the numbers of twenty-somethings listening to "Amp 103.3" than with more than twice the numbers of (us) fifty-somethings that listened to the former Classic Hits format.
Click to expand...

I imagine CBS had higher hopes for Amp's ratings.
 
via BRW
>>WBWL-FM 101.7 The Bull, Boston’s New Hit Country, announced today that Jessica Callahan will be the new afternoon drive host, beginning Tuesday, September 9. She will host weekdays from 2-7:00 p.m.

Bobby Bones am drive and Lance Houston middays before her
 
Not sure but here is the complete CC press release BRW posted on
radioinsight:
>>WBWL-FM 101.7 The Bull, Boston’s New Hit Country, announced today that Jessica Callahan will be the new afternoon drive host, beginning Tuesday, September 9. She will host weekdays from 2-7:00 p.m.
Recently, Callahan has been the midday on-air personality at WXXX, 95 Triple X, in Burlington, Vermont and additionally was voice tracking midday’s at WHYA, Y101 in Hyannis, Massachusetts. She is a native from Marlborough, MA and graduate of Framingham State University with a Bachelor of Arts in Communication.
 
Same share (2.6) this month, but down from #16 to #18 overall. 18-34 cooled off, dropped 3 places, good for #10 in the market.
 
I really hate the assumption that nobody 18-49 or 25-54 makes money or is responsible with said money. Let me tell you something: I'm 29 years old. After I lost my last full-time radio gig, I finished my master's degree and today I make over 70k. My debt is 5k on a car loan and my condo mortgage. I have no kids and plenty of disposable income every month. And I'm DEFINITELY not alone. There are plenty of 20 and 30-something RNs making 60-90k a year. Information systems analysts flirting with 6 figures. Insurance and banking professionals making 6 figures before their 30th birthday. There are tons of professionals in the heart of the 25-54 demographics making good money. We're educated and intelligent, too. You can't assume that an 18 year old and a 29 year old are the same.

I see a lot of people making big assumptions here.

Those of us in the heart of the demographic are starting to build our lives. First homes. First new cars. New kids. Furnishing the new house. Clothing and caring for the new kids. That new house came with a lawn, need to buy that first mower.

There's a lot of necessary buying happening in our demo. This issue is bigger than "kids are dumb." FYI, kids aren't in their 30s, but ARE in that key demo listening to Kiss 108.
 
Last edited:
Cutoff point of 0.1--that could be. Some stations were listed because they had been there or above in the previous period or two, so you'd see
0.2, 0.1, then an asterisk because they fell below 0.1. Since WUFC had been below that, apparently, the past 2 periods as well, they
were thus not listed at all. 1510 did show up one or two times (with low numbers) under WWZN when they had the varied programming of
prog talk and sports...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom