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The 80s format (whats left of it)

L

longlivemix105

Guest
As we continue to progress into this century, does any one here see the rebirth of the 80s format in say 10 years? By that time, children who grew up in the 80s will be in thier 40s and looking for the music they grew up with. Of course we know what failures the 80s format has been all over the country, but do you think that if the station focused on 80s dance it could succeed? Hot 103/97 in New York was number 1 for some time when they were playing all the freestlye songs of the late 80s. My personal belief is that if they look at the dance songs of the decade, any 80s station (In the top 5 markets) could easily pull a 3.something rating and challenge current dance stations.

Thoughts,comments?

-John
P.S. I hope this is the right place for this post!
 
I’ve sampled a few All-80s formats, and have read about a few others. IMHO the reason this format flops so easily, is because stations tend to focus on one aspect of the decade. Usually it’s the New Wave portion. Stations seem to forget or ignore there were still lots of genres on the pop charts in the decade. You’ve got to include them all in such a format, for it to be successful. Your “all dance” theory would likely do no better than “all New Wave”.

R


> As we continue to progress into this century, does any one
> here see the rebirth of the 80s format in say 10 years? By
> that time, children who grew up in the 80s will be in thier
> 40s and looking for the music they grew up with. Of course
> we know what failures the 80s format has been all over the
> country, but do you think that if the station focused on 80s
> dance it could succeed? Hot 103/97 in New York was number 1
> for some time when they were playing all the freestlye songs
> of the late 80s. My personal belief is that if they look at
> the dance songs of the decade, any 80s station (In the top 5
> markets) could easily pull a 3.something rating and
> challenge current dance stations.
>
> Thoughts,comments?
>
> -John
> P.S. I hope this is the right place for this post!
>
 
> I’ve sampled a few All-80s formats, and have read about a
> few others. IMHO the reason this format flops so easily, is
> because stations tend to focus on one aspect of the decade.
> Usually it’s the New Wave portion. Stations seem to forget
> or ignore there were still lots of genres on the pop charts
> in the decade. You’ve got to include them all in such a
> format, for it to be successful. Your “all dance” theory
> would likely do no better than “all New Wave”.

I will take partial exception to that.

In markets where there was a strong New Wave/Modern Rock station (like San Diego, Los Angeles, New York) in the 80s, such a format is viable. The same would apply to markets that had stations focusing on Dance, although there are far fewer such markets.

In markets where there was only traditional CHR and AOR stations, your comments are valid, although there are some 80s pop hits that I wouldn't want to hear together ... such as "All Of You" by Julio Iglesias and Diana Ross into "Rock You Like A Hurricane" by the Scorpions.

Of all the stations that have tried 80s, I still think WXXY was the one that had it right.<P ID="signature">______________


</P>
 
Keep the Dream alive KM!

You're just too cool when it comes to this Topic :)

> I will take partial exception to that.
>
> In markets where there was a strong New Wave/Modern Rock
> station (like San Diego, Los Angeles, New York) in the 80s,
> such a format is viable. The same would apply to markets
> that had stations focusing on Dance, although there are far
> fewer such markets.
>
> In markets where there was only traditional CHR and AOR
> stations, your comments are valid, although there are some
> 80s pop hits that I wouldn't want to hear together ... such
> as "All Of You" by Julio Iglesias and Diana Ross into "Rock
> You Like A Hurricane" by the Scorpions.
>
> Of all the stations that have tried 80s, I still think WXXY
> was the one that had it right.
>
 
Re: Keep the Dream alive KM!

> You're just too cool when it comes to this Topic :)

Can't help it. I was a CHR programmer and PM drive jock during most of the 80s. I know that decade better than any other.

Other than 80s, most of my consulting work involves gold-based ACs. (No, I won't say who I consult; most of my clients don't want it known they have a consultant.)<P ID="signature">______________


</P>
 
Okay my bad… I should have said “most”. Your mileage may vary based on markets. :)

R

> I will take partial exception to that.
>
> In markets where there was a strong New Wave/Modern Rock
> station (like San Diego, Los Angeles, New York) in the 80s,
> such a format is viable. The same would apply to markets
> that had stations focusing on Dance, although there are far
> fewer such markets.
>
> In markets where there was only traditional CHR and AOR
> stations, your comments are valid, although there are some
> 80s pop hits that I wouldn't want to hear together ... such
> as "All Of You" by Julio Iglesias and Diana Ross into "Rock
> You Like A Hurricane" by the Scorpions.
>
> Of all the stations that have tried 80s, I still think WXXY
> was the one that had it right.
>
 
>
> In markets where there was only traditional CHR and AOR
> stations, your comments are valid, although there are some
> 80s pop hits that I wouldn't want to hear together ... such
> as "All Of You" by Julio Iglesias and Diana Ross into "Rock
> You Like A Hurricane" by the Scorpions.

But isn't the "trainwreck-as-a-format" the whole idea behind Jack & his clones?
 
> >
> > In markets where there was only traditional CHR and AOR
> > stations, your comments are valid, although there are some
>
> > 80s pop hits that I wouldn't want to hear together ...
> such
> > as "All Of You" by Julio Iglesias and Diana Ross into
> "Rock
> > You Like A Hurricane" by the Scorpions.
>
> But isn't the "trainwreck-as-a-format" the whole idea behind
> Jack & his clones?

Did I say I liked that format?<P ID="signature">______________


</P>
 
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