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The 9

S

Sgt. Relish

Anybody have the skinny on Nine-FM? I'm hearing 'lots of PSA's and PI's during prime, weekday, daylight hours. How much did Fred pay for those sticks? How much longer is he willing to bleed? I know he's rich, but at what point do you cut bait and try something else?
 
I think they actually have more advertisers on the 99.9 WRZA stick than on 92.7 WKIE, which seems quite backward. They will also merge in "Dance Factory" beginning May 20, which runs from 8pm Saturdays through 5am Sunday morning. What was one of the "roughest starts" in history for a suburban station, marred by a relaunch of sorts, has become a never-ending cacophony of experimentation and annoying changes that guaranteed a no-show in the books, season after season.I personally liked Nine-FM back when they first launched, although there were SO many transmitter/STL issues that I had to keep tuning out. I still have Nine on a preset in the car, but I have been listening to 93XRT, Q101, The Drive, and 100.7 'RXQ far more. I may have even been listening to Oldies 1690 more than Nine.
 
WKIE actually has a LOT more advertisers then when they started simmulcasting WRZA. Before it was a few local ads from 99.9 and PSAs.Now they got national advertisers and more local advertisers for the station's local area.They also seemed to have dropped the "Only 9min of commercials per hour" rule that they used to have. Not 100% sure.So they must be making something.
 
More national spots doesn't necessarily mean more revenue to the station. It may likely mean that they are airing the spots as part of a barter agreement to run syndicated shows like "Paul Oakenfold Presents".JAMMIN'DOWN JD
 
No really, they're billing. Take it from Harvey Wells. There's nothing to see here, please disperse. They're recreating radio. It's like that new math. You still get credit for doing it wrong. I'm going to go on a limb here and say the station's got a for sale on it soon. Then Johnny Marz can go work at NPR seeing as though that's about the only place he fits in. Having that guy on afternoon drive is like having rivets shot through your scrotum.
 
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