Berlin-201, I have to agree with you on the name of the "Kiss" station. It conjures up a CHR station, especially since the market had a CHR Kiss before. However, I think it was the best format they could have chosen. For once, CC actually got this one right. WQMG has been a ratings and revenue leader in the market for quite some time. That means there's room for a second format of that type. Although WGBT wasn't extremely UN-successful, they couldn't compete against 102 JAMZ because of the street presence required (in my opinion). Entercom really has that market covered. I don't think Urban AC requires the same kind of "livin the lifestyle" commitment that 102 Jamz does. Plus, CC will always look to a format that can complete their "National" cluster. Now, when they sell CC Greensboro as a package to the big National clients, they have WTQR for the Country lifestyle, WMAG for the women, WVBZ for the men, WGBT (or whatever the hell call letters they are today) for the Hispanic, and the Kiss station for the Urban. They can say they have the entire market covered! WQMG has just been sitting there fat and happy for years with no competition, raking in the bucks.