I don't think this one is gonna fizzle out - it debuted at #30 on the Billboard chart and more importantly, the radio conglomerate that pushed them to that peak (Entercom) is keeping them around on the Alt Select playlist (which is 11 hours of syndicated programming that mirrors head station WNYL). So this is going to do something on Alternative, but whether it can cross over to CHR is another story. One I am not sure Elektra is contemplating yet.