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THE BEAST LOSES NASCAR....

...to CC? Can't believe that all the races will make The Animal. Does this mean we will dial-hop between 620,970 and 1250 like we do for the Gators and Rays?

Jeez. Wonder what the story is? Thought NASCAR, even on radio would be a slam dunk for CBS to keep...
 
Most NASCAR events are on Sunday, and from now until the middle of August there aren't too many conflicts with programming on 620. I would imagine the races bumped by Bucs football would end up on 1250... or 98 Rock if there's a Rays conflict on 1250?!? Hmm...
 
I wonder if we will be hearing Busch series races, the Trucks etc. start popping up on 1250. Normally when MRN makes an affiliate switch it is to get more programming cleared.

On the other hand, with more and more races ending after sunset, maybe the complaints about the 1010 signal were finally too much.
 
A stock car/truck race on the radio? Really? Listen to a race on the radio? I hear banjos. ???
 
denwak said:
A stock car/truck race on the radio? Really? Listen to a race on the radio? I hear banjos. ???

I don't listen to NASCAR either, but if you think NASCAR is just buck toothed, slant eyed cretins you need to go back up north. Just take a look at the main sponsors on those cars and I don't think they're aiming at inbred white trash. NASCAR is big money. REALLY big money.
 
True about Nascar as a business, but listening to it on the radio? Seems kind of pointless to me. Unless i'm mowing the back 40 and cant get to the new fangled T-V to get a look at my fav driver.
 
denwak said:
True about Nascar as a business, but listening to it on the radio? Seems kind of pointless to me. Unless i'm mowing the back 40 and cant get to the new fangled T-V to get a look at my fav driver.

NASCAR's big enough that you can drop the stereotype jokes. I suspect this is more of a move to take something away from CBS than CC actually wanting it. When you think about it, whatever audience it brings is going to be very loyal and somewhat saleable. Much like other weekend specialty programming, it's a chance to make a few bucks in a normally dead zone and hurt the competition....NASCAR picks up a chance at better signals and better clearance. Sounds like a win/win. I'm with you though,I ain't gonna be listening, no way, no how.
 
Putting aside the usual red necks and left turn jokes, if you are a true fan of quality, well produced radio (as many of the users of the board are), then you would appreciate the Motor Racing Network production. It is amongst the finest live sports radio productions on the air today. They really do an exceptional job. Even if you don't like racing, listen once just to appreciate what they do on the air.

NASCAR's fan base is large and the sports main body has one event each week that is a national event. It usually takes four to five hours to complete on a Sunday when many can not park themselves in front of the television for that period. So the fans do appreciate being able to check in on the radio product to stay updated. That happened to me this weekend. My daughter was in a soccer tournament, so by listening to 620 I could check in with the Daytona 500.

Anyway, Sunday afternoons outside of NFL are dead for most sport stations and the MRN package usually gives you a shot to sell some decent sponsorship packages for a syndicated product. For most AM's it's a pretty good deal.
 
If you haven't heard a NASCAR broadcast on the radio, you definitely need to check it out. Like the person before me said, its one heck of a production, with "reporters" on each turn with a quick 10-15 second play-by-play of what they're seeing. Its also nice if you're out and about and not in front of the tv. You can just turn on the radio and hear whatsup.

If a station wants to run just one series...it can. You're not forced to run all 3. (Nationwide, Truck and Cup Series).

The unfortunate thing is that NASCAR on the radio is really hard to sell. Potential advertisers just don't "see" the value. Just a couple of thoughts based on previous experiences - Raff
 
ryan rafferdy said:
The unfortunate thing is that NASCAR on the radio is really hard to sell. Potential advertisers just don't "see" the value. Just a couple of thoughts based on previous experiences - Raff

I'm sure NASCAR coverage on radio is ideal for blind fans of the sport.
 
I'm sure NASCAR coverage on radio is ideal for blind fans of the sport.
[/quote]

..and waaaay over the head of people such as yourself.

You don't have to appreciate the sport...But instead of the same two guys...or a third "in the studio"..youve got upwards of a dozen or so voices seamlessly switching from turn to turn to pit box to garage area to the "tower"...

I really had a thick, condescending spiel for you "d", but it would be wasted, lol. People like you who say you love radio..or maybe you don't...trash the "format", yet have no appreciation for the sport with the toughest "way to communicate verbally" without pictures. THATS what the play by play business is about

Someone like you needs pictures, I ll bet.
 
What's the use of the Anal Mule airing NASCAR if they're going to pre-empt portions of the race for a weekly review of the most overrated team in the NHL (which is what they apparently did after the first red flag of tonight's race was lifted)? From NASCAR's website, at 7:56pm, the red flag was lifted and cars started to roll back onto the track. At 7:55pm (i looked at the clock as I flipped my car radio to 620), the Animal had switched to Lightning Weekly. After I had eaten dinner out, at around 9:15 or so, one of the Sports Animal's two biggest wastes of airtime, Costas on the Radio, was on (the other waste most of us already know about). Now granted, the race had just entered another rain delay by then, but still, if you're going to air coverage of the race, air coverage of the race--don't half-a** it. I think the Least should've kept NASCAR.
 
Interesting how in only the second week of the season and a Cup race got pushed to Monday. Anyone care to guess where you can hear it today? Sirius. Nuff said.
 
Good point. I was working and didn't get to hear either race...if it was available on CC Tampa.

If only those Stiletto receivers would work indoors, lol. I might...actually....buy one....
 
..yes, bad form to follow up ones post....let the record show that the Tampa/St Petersburg market scored the highest TV ratings for the Daytona race...and watching the Vegas race....I go up and down the dial...no local radio coverage....

Wow. Are the rights fees that bad? or perhaps did CBS/WW1 say they couldnt bump the March/April Madness Sunday hoop games for races?
 
That could be due to one of two reasons. The first (and most likely) reason: All races that are run on tracks owned by the International Speedway Corporation (Atlanta, Charlotte, Texas, Bristol, Las Vegas) have their own broadcast team, the Performance Racing Network (as opposed to MRN for all other races with the exception of the Brickyard 400). Something tells me that the Animal has the rights for MRN broadcasts, but not PRN broadcasts. And if that is indeed the case, then good luck finding radio coverage of next week's Kobalt Tools 500.

The second reason: Heaven forbid that "Lightning Weekly" or "Costas on the Radio" be postponed by NASCAR coverage...

CC, if you're going to jerk NASCAR fans around like that, why did you even get the contract to air NASCAR to begin with?
 
As a former, sports radio PD in the Sarasota/Bradenton market, that carried each network, then eventually dropped each after a few years... I'll throw in my 2 cents on both MRN & PRN. The coverage and networks are both a class act to work with, they are well organized and very well produced on air...

The 2 bad points though, as both a PD & GM.....
1) Cost, thousands of real dollars... (plus the clearance of their network spots).

2) Loads of additonal programming to clear (a couple of 1 hour weekly shows, a 5 minute daily feature, a 3 minute daily feature)... Those things make it a tough carry in this area.

MRN-PRN, are not usually willing to waive those "additonal carries", unless you pay them a premium in cash...
(I always thought, that was their biggest downfall).

Maverick
 
In addition to some of the above points, you have to remember that it was only a few years ago that not all races were on TV, not the case today. Plus they are on satelite radio so it's really not worth it anymore.
There is thousands of real dollars plus too much inventory to clear. MRN and PRN will need to make adjustments to reflect the real world.
 
The audience is there and the big ad dollars are there.

NASCAR has some of the best announcers in all of broadcasting. Mediocre broadcasters might see the limitations of airing a "race on the radio", but
with a brilliant announcer to transmit the color, details, stats and action, it's just as compelling as any other "sport" on the air.

JD Clover
 
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