Now that they are claiming to be "#1 FOR HIP-HOP" are they trying to compete with HOT 107.9 and V103 or is STAR94 and Q100 still the main focus? I'm sorry, but the positioner should've stayed "#1 Hit Music Staion" with 2 powerful urban hip-hop stations already in ATL. I wonder if they will now get involve in the Hip-Hop community and start supporting local Hip-Hop artist? Anyone know how much longer will they be "NEW"?
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THE BEAT - #1 for Hip-Hop????
- Thread starter ShawtyBlackATL
- Start date
S
Sexyvirilestud
Guest
> Now that they are claiming to be "#1 FOR HIP-HOP" are they
> trying to compete with HOT 107.9 and V103 or is STAR94 and
> Q100 still the main focus? I'm sorry, but the positioner
> should've stayed "#1 Hit Music Staion" with 2 powerful urban
> hip-hop stations already in ATL. I wonder if they will now
> get involve in the Hip-Hop community and start supporting
> local Hip-Hop artist? Anyone know how much longer will they
> be "NEW"?
In a market like Altoona, Pennsylvania, or Fargo, North Dakota, a CHR can be very broad, and play artists ranging from Christina Aguilera to 50 Cent. A small market CHR will still get its P1 18-34 female core, almost by default.
However, in a major market like Atlanta, there is much more competition, and a CHR must find, and superserve its own CHR niche. Hence, 95.5 The Beat has positioned itself as the Urban CHR ("Churban") that leans Hip Hop. The on-air slogan is merely designed to reinforce this image, and create top-of-mind awareness for those P2's and P3's who have diaries (the P1's will intuitively know they are listening to 95.5)
As far as competing, 95.5 doesn't NEED to compete with V103 or any of the other stations. By positioning themselves in their own niche (Hip Hop CHR), 95.5 is a separate and distinct format, with its own unique audience.
> trying to compete with HOT 107.9 and V103 or is STAR94 and
> Q100 still the main focus? I'm sorry, but the positioner
> should've stayed "#1 Hit Music Staion" with 2 powerful urban
> hip-hop stations already in ATL. I wonder if they will now
> get involve in the Hip-Hop community and start supporting
> local Hip-Hop artist? Anyone know how much longer will they
> be "NEW"?
In a market like Altoona, Pennsylvania, or Fargo, North Dakota, a CHR can be very broad, and play artists ranging from Christina Aguilera to 50 Cent. A small market CHR will still get its P1 18-34 female core, almost by default.
However, in a major market like Atlanta, there is much more competition, and a CHR must find, and superserve its own CHR niche. Hence, 95.5 The Beat has positioned itself as the Urban CHR ("Churban") that leans Hip Hop. The on-air slogan is merely designed to reinforce this image, and create top-of-mind awareness for those P2's and P3's who have diaries (the P1's will intuitively know they are listening to 95.5)
As far as competing, 95.5 doesn't NEED to compete with V103 or any of the other stations. By positioning themselves in their own niche (Hip Hop CHR), 95.5 is a separate and distinct format, with its own unique audience.
> > Now that they are claiming to be "#1 FOR HIP-HOP" are they
>
> > trying to compete with HOT 107.9 and V103 or is STAR94 and
>
> > Q100 still the main focus? I'm sorry, but the positioner
> > should've stayed "#1 Hit Music Staion" with 2 powerful
> urban
> > hip-hop stations already in ATL. I wonder if they will
> now
> > get involve in the Hip-Hop community and start supporting
> > local Hip-Hop artist? Anyone know how much longer will
> they
> > be "NEW"?
>
> In a market like Altoona, Pennsylvania, or Fargo, North
> Dakota, a CHR can be very broad, and play artists ranging
> from Christina Aguilera to 50 Cent. A small market CHR will
> still get its P1 18-34 female core, almost by default.
>
> However, in a major market like Atlanta, there is much more
> competition, and a CHR must find, and superserve its own CHR
> niche. Hence, 95.5 The Beat has positioned itself as the
> Urban CHR ("Churban") that leans Hip Hop. The on-air slogan
> is merely designed to reinforce this image, and create
> top-of-mind awareness for those P2's and P3's who have
> diaries (the P1's will intuitively know they are listening
> to 95.5)
>
> As far as competing, 95.5 doesn't NEED to compete with V103
> or any of the other stations. By positioning themselves in
> their own niche (Hip Hop CHR), 95.5 is a separate and
> distinct format, with its own unique audience.
>
I always thought, and it's been written here before, that the Beat was there to try to make enough dent in V103 so WSB 750 would remain #1 12+
>
> > trying to compete with HOT 107.9 and V103 or is STAR94 and
>
> > Q100 still the main focus? I'm sorry, but the positioner
> > should've stayed "#1 Hit Music Staion" with 2 powerful
> urban
> > hip-hop stations already in ATL. I wonder if they will
> now
> > get involve in the Hip-Hop community and start supporting
> > local Hip-Hop artist? Anyone know how much longer will
> they
> > be "NEW"?
>
> In a market like Altoona, Pennsylvania, or Fargo, North
> Dakota, a CHR can be very broad, and play artists ranging
> from Christina Aguilera to 50 Cent. A small market CHR will
> still get its P1 18-34 female core, almost by default.
>
> However, in a major market like Atlanta, there is much more
> competition, and a CHR must find, and superserve its own CHR
> niche. Hence, 95.5 The Beat has positioned itself as the
> Urban CHR ("Churban") that leans Hip Hop. The on-air slogan
> is merely designed to reinforce this image, and create
> top-of-mind awareness for those P2's and P3's who have
> diaries (the P1's will intuitively know they are listening
> to 95.5)
>
> As far as competing, 95.5 doesn't NEED to compete with V103
> or any of the other stations. By positioning themselves in
> their own niche (Hip Hop CHR), 95.5 is a separate and
> distinct format, with its own unique audience.
>
I always thought, and it's been written here before, that the Beat was there to try to make enough dent in V103 so WSB 750 would remain #1 12+
> > > Now that they are claiming to be "#1 FOR HIP-HOP" are
> they
> >
> > > trying to compete with HOT 107.9 and V103 or is STAR94
> and
> >
> > > Q100 still the main focus? I'm sorry, but the
> positioner
> > > should've stayed "#1 Hit Music Staion" with 2 powerful
> > urban
> > > hip-hop stations already in ATL. I wonder if they will
> > now
> > > get involve in the Hip-Hop community and start
> supporting
> > > local Hip-Hop artist? Anyone know how much longer will
> > they
> > > be "NEW"?
> >
> > In a market like Altoona, Pennsylvania, or Fargo, North
> > Dakota, a CHR can be very broad, and play artists ranging
> > from Christina Aguilera to 50 Cent. A small market CHR
> will
> > still get its P1 18-34 female core, almost by default.
> >
> > However, in a major market like Atlanta, there is much
> more
> > competition, and a CHR must find, and superserve its own
> CHR
> > niche. Hence, 95.5 The Beat has positioned itself as the
> > Urban CHR ("Churban") that leans Hip Hop. The on-air
> slogan
> > is merely designed to reinforce this image, and create
> > top-of-mind awareness for those P2's and P3's who have
> > diaries (the P1's will intuitively know they are listening
>
> > to 95.5)
> >
> > As far as competing, 95.5 doesn't NEED to compete with
> V103
> > or any of the other stations. By positioning themselves
> in
> > their own niche (Hip Hop CHR), 95.5 is a separate and
> > distinct format, with its own unique audience.
> >
> I always thought, and it's been written here before, that
> the Beat was there to try to make enough dent in V103 so WSB
> 750 would remain #1 12+
>
I think you meant WFOX 97.1. That station is clearly aimed at African-Americans....the Beat is a white oriented hip-hop station....and I think most of the jocks are white.I doubt V and the Beat share many listeners.
WFOX's mission is clearly to knock a point or two off V.....and it has worked!
By the way, Happy New Year GRMF......
Tom
> they
> >
> > > trying to compete with HOT 107.9 and V103 or is STAR94
> and
> >
> > > Q100 still the main focus? I'm sorry, but the
> positioner
> > > should've stayed "#1 Hit Music Staion" with 2 powerful
> > urban
> > > hip-hop stations already in ATL. I wonder if they will
> > now
> > > get involve in the Hip-Hop community and start
> supporting
> > > local Hip-Hop artist? Anyone know how much longer will
> > they
> > > be "NEW"?
> >
> > In a market like Altoona, Pennsylvania, or Fargo, North
> > Dakota, a CHR can be very broad, and play artists ranging
> > from Christina Aguilera to 50 Cent. A small market CHR
> will
> > still get its P1 18-34 female core, almost by default.
> >
> > However, in a major market like Atlanta, there is much
> more
> > competition, and a CHR must find, and superserve its own
> CHR
> > niche. Hence, 95.5 The Beat has positioned itself as the
> > Urban CHR ("Churban") that leans Hip Hop. The on-air
> slogan
> > is merely designed to reinforce this image, and create
> > top-of-mind awareness for those P2's and P3's who have
> > diaries (the P1's will intuitively know they are listening
>
> > to 95.5)
> >
> > As far as competing, 95.5 doesn't NEED to compete with
> V103
> > or any of the other stations. By positioning themselves
> in
> > their own niche (Hip Hop CHR), 95.5 is a separate and
> > distinct format, with its own unique audience.
> >
> I always thought, and it's been written here before, that
> the Beat was there to try to make enough dent in V103 so WSB
> 750 would remain #1 12+
>
I think you meant WFOX 97.1. That station is clearly aimed at African-Americans....the Beat is a white oriented hip-hop station....and I think most of the jocks are white.I doubt V and the Beat share many listeners.
WFOX's mission is clearly to knock a point or two off V.....and it has worked!
By the way, Happy New Year GRMF......
Tom
> > > > Now that they are claiming to be "#1 FOR HIP-HOP" are
> > they
> > >
> > > > trying to compete with HOT 107.9 and V103 or is STAR94
>
> > and
> > >
> > > > Q100 still the main focus? I'm sorry, but the
> > positioner
> > > > should've stayed "#1 Hit Music Staion" with 2 powerful
>
> > > urban
> > > > hip-hop stations already in ATL. I wonder if they
> will
> > > now
> > > > get involve in the Hip-Hop community and start
> > supporting
> > > > local Hip-Hop artist? Anyone know how much longer
> will
> > > they
> > > > be "NEW"?
> > >
> > > In a market like Altoona, Pennsylvania, or Fargo, North
> > > Dakota, a CHR can be very broad, and play artists
> ranging
> > > from Christina Aguilera to 50 Cent. A small market CHR
> > will
> > > still get its P1 18-34 female core, almost by default.
> > >
> > > However, in a major market like Atlanta, there is much
> > more
> > > competition, and a CHR must find, and superserve its own
>
> > CHR
> > > niche. Hence, 95.5 The Beat has positioned itself as
> the
> > > Urban CHR ("Churban") that leans Hip Hop. The on-air
> > slogan
> > > is merely designed to reinforce this image, and create
> > > top-of-mind awareness for those P2's and P3's who have
> > > diaries (the P1's will intuitively know they are
> listening
> >
> > > to 95.5)
> > >
> > > As far as competing, 95.5 doesn't NEED to compete with
> > V103
> > > or any of the other stations. By positioning themselves
>
> > in
> > > their own niche (Hip Hop CHR), 95.5 is a separate and
> > > distinct format, with its own unique audience.
> > >
> > I always thought, and it's been written here before, that
> > the Beat was there to try to make enough dent in V103 so
> WSB
> > 750 would remain #1 12+
> >
> I think you meant WFOX 97.1. That station is clearly aimed
> at African-Americans....the Beat is a white oriented hip-hop
> station....and I think most of the jocks are white.I doubt V
> and the Beat share many listeners.
> WFOX's mission is clearly to knock a point or two off
> V.....and it has worked!
> By the way, Happy New Year GRMF......
>
> Tom
>
Yeah 97.1 Jamz, good thing I'm not a PD
Happy New Year to you.
> > they
> > >
> > > > trying to compete with HOT 107.9 and V103 or is STAR94
>
> > and
> > >
> > > > Q100 still the main focus? I'm sorry, but the
> > positioner
> > > > should've stayed "#1 Hit Music Staion" with 2 powerful
>
> > > urban
> > > > hip-hop stations already in ATL. I wonder if they
> will
> > > now
> > > > get involve in the Hip-Hop community and start
> > supporting
> > > > local Hip-Hop artist? Anyone know how much longer
> will
> > > they
> > > > be "NEW"?
> > >
> > > In a market like Altoona, Pennsylvania, or Fargo, North
> > > Dakota, a CHR can be very broad, and play artists
> ranging
> > > from Christina Aguilera to 50 Cent. A small market CHR
> > will
> > > still get its P1 18-34 female core, almost by default.
> > >
> > > However, in a major market like Atlanta, there is much
> > more
> > > competition, and a CHR must find, and superserve its own
>
> > CHR
> > > niche. Hence, 95.5 The Beat has positioned itself as
> the
> > > Urban CHR ("Churban") that leans Hip Hop. The on-air
> > slogan
> > > is merely designed to reinforce this image, and create
> > > top-of-mind awareness for those P2's and P3's who have
> > > diaries (the P1's will intuitively know they are
> listening
> >
> > > to 95.5)
> > >
> > > As far as competing, 95.5 doesn't NEED to compete with
> > V103
> > > or any of the other stations. By positioning themselves
>
> > in
> > > their own niche (Hip Hop CHR), 95.5 is a separate and
> > > distinct format, with its own unique audience.
> > >
> > I always thought, and it's been written here before, that
> > the Beat was there to try to make enough dent in V103 so
> WSB
> > 750 would remain #1 12+
> >
> I think you meant WFOX 97.1. That station is clearly aimed
> at African-Americans....the Beat is a white oriented hip-hop
> station....and I think most of the jocks are white.I doubt V
> and the Beat share many listeners.
> WFOX's mission is clearly to knock a point or two off
> V.....and it has worked!
> By the way, Happy New Year GRMF......
>
> Tom
>
Yeah 97.1 Jamz, good thing I'm not a PD
Happy New Year to you.> Now that they are claiming to be "#1 FOR HIP-HOP" are they
> trying to compete with HOT 107.9 and V103 or is STAR94 and
> Q100 still the main focus? I'm sorry, but the positioner
> should've stayed "#1 Hit Music Staion" with 2 powerful urban
> hip-hop stations already in ATL. I wonder if they will now
> get involve in the Hip-Hop community and start supporting
> local Hip-Hop artist?
Every message you've posted since day 1 has been virtually the same. The Beat is not trying to compete against V-103 and Hot 107-9. The Beat's consultant, Steve Smith, decided that hip-hop has become an acceptable term among young white people. B96 in Chicago, which he also handles, is saying the same thing.
> trying to compete with HOT 107.9 and V103 or is STAR94 and
> Q100 still the main focus? I'm sorry, but the positioner
> should've stayed "#1 Hit Music Staion" with 2 powerful urban
> hip-hop stations already in ATL. I wonder if they will now
> get involve in the Hip-Hop community and start supporting
> local Hip-Hop artist?
Every message you've posted since day 1 has been virtually the same. The Beat is not trying to compete against V-103 and Hot 107-9. The Beat's consultant, Steve Smith, decided that hip-hop has become an acceptable term among young white people. B96 in Chicago, which he also handles, is saying the same thing.
A
ACS
Guest
> > I think you meant WFOX 97.1. That station is clearly aimed
>
> > at African-Americans....the Beat is a white oriented
> hip-hop
> > station....and I think most of the jocks are white.I doubt
> V
> > and the Beat share many listeners.
> > WFOX's mission is clearly to knock a point or two off
> > V.....and it has worked!
> > By the way, Happy New Year GRMF......
> >
> > Tom
> >
You might want to take a look at who the Beat duplicates audience with...
Over 1/3 of the Beat's audience listens to V103 or Hot 107.9. Next in line for duplication is Jamz. Seems like an urban lean to me don't ya think?
Cheers
>
> > at African-Americans....the Beat is a white oriented
> hip-hop
> > station....and I think most of the jocks are white.I doubt
> V
> > and the Beat share many listeners.
> > WFOX's mission is clearly to knock a point or two off
> > V.....and it has worked!
> > By the way, Happy New Year GRMF......
> >
> > Tom
> >
You might want to take a look at who the Beat duplicates audience with...
Over 1/3 of the Beat's audience listens to V103 or Hot 107.9. Next in line for duplication is Jamz. Seems like an urban lean to me don't ya think?
Cheers
> >
> I always thought, and it's been written here before, that
> the Beat was there to try to make enough dent in V103 so WSB
> 750 would remain #1 12+
>
Not sure. If that were the case, wasn't 955 The Beat more mainstream before Q100 arrived on the scene in 2001?
But I do agree that is 97.1 Jamz's mission in life (shave a little off of V103).
> I always thought, and it's been written here before, that
> the Beat was there to try to make enough dent in V103 so WSB
> 750 would remain #1 12+
>
Not sure. If that were the case, wasn't 955 The Beat more mainstream before Q100 arrived on the scene in 2001?
But I do agree that is 97.1 Jamz's mission in life (shave a little off of V103).
P
pioneer
Guest
> > > I think you meant WFOX 97.1. That station is clearly
> aimed
> >
> > > at African-Americans....the Beat is a white oriented
> > hip-hop
> > > station....and I think most of the jocks are white.I
> doubt
> > V
> > > and the Beat share many listeners.
> > > WFOX's mission is clearly to knock a point or two off
> > > V.....and it has worked!
> > > By the way, Happy New Year GRMF......
> > >
> > > Tom
> > >
>
> You might want to take a look at who the Beat duplicates
> audience with...
>
> Over 1/3 of the Beat's audience listens to V103 or Hot
> 107.9. Next in line for duplication is Jamz. Seems like an
> urban lean to me don't ya think?
>
> Cheers
>
The Beat's playlist cannot compete with V. Neither can their talent. <P ID="signature">______________
<font size=1><font color=navy>Kyle Arnett
Publicity Geek</font>
</P>
> aimed
> >
> > > at African-Americans....the Beat is a white oriented
> > hip-hop
> > > station....and I think most of the jocks are white.I
> doubt
> > V
> > > and the Beat share many listeners.
> > > WFOX's mission is clearly to knock a point or two off
> > > V.....and it has worked!
> > > By the way, Happy New Year GRMF......
> > >
> > > Tom
> > >
>
> You might want to take a look at who the Beat duplicates
> audience with...
>
> Over 1/3 of the Beat's audience listens to V103 or Hot
> 107.9. Next in line for duplication is Jamz. Seems like an
> urban lean to me don't ya think?
>
> Cheers
>
The Beat's playlist cannot compete with V. Neither can their talent. <P ID="signature">______________
<font size=1><font color=navy>Kyle Arnett
Publicity Geek</font>
</P>
> > Now that they are claiming to be "#1 FOR HIP-HOP" are they
>
> > trying to compete with HOT 107.9 and V103 or is STAR94 and
>
> > Q100 still the main focus? I'm sorry, but the positioner
> > should've stayed "#1 Hit Music Staion" with 2 powerful
> urban
> > hip-hop stations already in ATL. I wonder if they will
> now
> > get involve in the Hip-Hop community and start supporting
> > local Hip-Hop artist?
>
> Every message you've posted since day 1 has been virtually
> the same. The Beat is not trying to compete against V-103
> and Hot 107-9. The Beat's consultant, Steve Smith, decided
> that hip-hop has become an acceptable term among young white
> people. B96 in Chicago, which he also handles, is saying
> the same thing.
>
"hip-hop has become an acceptable term among young white people" ?????
Ok I'll give you that.....BUT its not acceptable to blacks that young white people embrace PART of our culture. You can call me racist if you want. But the fact is you're not hip hop if you don't play hip hop records or relate to the HIP HOP CULTURE! Playing popular dance songs with an all white staff does not make you hip hop. By positioning itself "#1 for hip hop" this station is slapping every real hip hop head in the face. They can play what they want to play, but that positioner HAS TO GO!!!!!!!
If you really think that what I'm saying is wrong, call up that station and ask one of the jocks to name the 5 elements of hip hop. You see, its not just music, its a CULTURE. The two HIP HOP stations in ATL know this, so they embrace every part of it. THE Beat has NO CLUE, period!
>
> > trying to compete with HOT 107.9 and V103 or is STAR94 and
>
> > Q100 still the main focus? I'm sorry, but the positioner
> > should've stayed "#1 Hit Music Staion" with 2 powerful
> urban
> > hip-hop stations already in ATL. I wonder if they will
> now
> > get involve in the Hip-Hop community and start supporting
> > local Hip-Hop artist?
>
> Every message you've posted since day 1 has been virtually
> the same. The Beat is not trying to compete against V-103
> and Hot 107-9. The Beat's consultant, Steve Smith, decided
> that hip-hop has become an acceptable term among young white
> people. B96 in Chicago, which he also handles, is saying
> the same thing.
>
"hip-hop has become an acceptable term among young white people" ?????
Ok I'll give you that.....BUT its not acceptable to blacks that young white people embrace PART of our culture. You can call me racist if you want. But the fact is you're not hip hop if you don't play hip hop records or relate to the HIP HOP CULTURE! Playing popular dance songs with an all white staff does not make you hip hop. By positioning itself "#1 for hip hop" this station is slapping every real hip hop head in the face. They can play what they want to play, but that positioner HAS TO GO!!!!!!!
If you really think that what I'm saying is wrong, call up that station and ask one of the jocks to name the 5 elements of hip hop. You see, its not just music, its a CULTURE. The two HIP HOP stations in ATL know this, so they embrace every part of it. THE Beat has NO CLUE, period!
> > > I think you meant WFOX 97.1. That station is clearly
> aimed
> >
> > > at African-Americans....the Beat is a white oriented
> > hip-hop
> > > station....and I think most of the jocks are white.I
> doubt
> > V
> > > and the Beat share many listeners.
> > > WFOX's mission is clearly to knock a point or two off
> > > V.....and it has worked!
> > > By the way, Happy New Year GRMF......
> > >
> > > Tom
> > >
>
> You might want to take a look at who the Beat duplicates
> audience with...
>
> Over 1/3 of the Beat's audience listens to V103 or Hot
> 107.9. Next in line for duplication is Jamz. Seems like an
> urban lean to me don't ya think?
>
> Cheers
>
I can't see the book so I don't know shared numbers but I I find it difficult to believe that all these lilly white suburban kids are listening to V. V103 is certainly NOT programmed for the average 18-34 WASP.
> aimed
> >
> > > at African-Americans....the Beat is a white oriented
> > hip-hop
> > > station....and I think most of the jocks are white.I
> doubt
> > V
> > > and the Beat share many listeners.
> > > WFOX's mission is clearly to knock a point or two off
> > > V.....and it has worked!
> > > By the way, Happy New Year GRMF......
> > >
> > > Tom
> > >
>
> You might want to take a look at who the Beat duplicates
> audience with...
>
> Over 1/3 of the Beat's audience listens to V103 or Hot
> 107.9. Next in line for duplication is Jamz. Seems like an
> urban lean to me don't ya think?
>
> Cheers
>
I can't see the book so I don't know shared numbers but I I find it difficult to believe that all these lilly white suburban kids are listening to V. V103 is certainly NOT programmed for the average 18-34 WASP.
> > > Now that they are claiming to be "#1 FOR HIP-HOP" are
> they
> >
> > > trying to compete with HOT 107.9 and V103 or is STAR94
> and
> >
> > > Q100 still the main focus? I'm sorry, but the
> positioner
> > > should've stayed "#1 Hit Music Staion" with 2 powerful
> > urban
> > > hip-hop stations already in ATL. I wonder if they will
> > now
> > > get involve in the Hip-Hop community and start
> supporting
> > > local Hip-Hop artist?
> >
> > Every message you've posted since day 1 has been virtually
>
> > the same. The Beat is not trying to compete against V-103
>
> > and Hot 107-9. The Beat's consultant, Steve Smith,
> decided
> > that hip-hop has become an acceptable term among young
> white
> > people. B96 in Chicago, which he also handles, is saying
> > the same thing.
> >
>
> "hip-hop has become an acceptable term among young white
> people" ?????
> Ok I'll give you that.....BUT its not acceptable to blacks
> that young white people embrace PART of our culture. You can
> call me racist if you want. But the fact is you're not hip
> hop if you don't play hip hop records or relate to the HIP
> HOP CULTURE! Playing popular dance songs with an all white
> staff does not make you hip hop. By positioning itself "#1
> for hip hop" this station is slapping every real hip hop
> head in the face. They can play what they want to play, but
> that positioner HAS TO GO!!!!!!!
> If you really think that what I'm saying is wrong, call up
> that station and ask one of the jocks to name the 5 elements
> of hip hop. You see, its not just music, its a CULTURE. The
> two HIP HOP stations in ATL know this, so they embrace every
> part of it. THE Beat has NO CLUE, period!
>
Hiphop is so part of the culture now that there is hiphop country music now! Honkies...honky tonkin'and hiphoppin'...thems white folks is off the chain!!
> they
> >
> > > trying to compete with HOT 107.9 and V103 or is STAR94
> and
> >
> > > Q100 still the main focus? I'm sorry, but the
> positioner
> > > should've stayed "#1 Hit Music Staion" with 2 powerful
> > urban
> > > hip-hop stations already in ATL. I wonder if they will
> > now
> > > get involve in the Hip-Hop community and start
> supporting
> > > local Hip-Hop artist?
> >
> > Every message you've posted since day 1 has been virtually
>
> > the same. The Beat is not trying to compete against V-103
>
> > and Hot 107-9. The Beat's consultant, Steve Smith,
> decided
> > that hip-hop has become an acceptable term among young
> white
> > people. B96 in Chicago, which he also handles, is saying
> > the same thing.
> >
>
> "hip-hop has become an acceptable term among young white
> people" ?????
> Ok I'll give you that.....BUT its not acceptable to blacks
> that young white people embrace PART of our culture. You can
> call me racist if you want. But the fact is you're not hip
> hop if you don't play hip hop records or relate to the HIP
> HOP CULTURE! Playing popular dance songs with an all white
> staff does not make you hip hop. By positioning itself "#1
> for hip hop" this station is slapping every real hip hop
> head in the face. They can play what they want to play, but
> that positioner HAS TO GO!!!!!!!
> If you really think that what I'm saying is wrong, call up
> that station and ask one of the jocks to name the 5 elements
> of hip hop. You see, its not just music, its a CULTURE. The
> two HIP HOP stations in ATL know this, so they embrace every
> part of it. THE Beat has NO CLUE, period!
>
Hiphop is so part of the culture now that there is hiphop country music now! Honkies...honky tonkin'and hiphoppin'...thems white folks is off the chain!!
A
ACS
Guest
> > > > I think you meant WFOX 97.1. That station is clearly
> > aimed
> > >
> > > > at African-Americans....the Beat is a white oriented
> > > hip-hop
> > > > station....and I think most of the jocks are white.I
> > doubt
> > > V
> > > > and the Beat share many listeners.
> > > > WFOX's mission is clearly to knock a point or two off
> > > > V.....and it has worked!
> > > > By the way, Happy New Year GRMF......
> > > >
> > > > Tom
> > > >
> >
> > You might want to take a look at who the Beat duplicates
> > audience with...
> >
> > Over 1/3 of the Beat's audience listens to V103 or Hot
> > 107.9. Next in line for duplication is Jamz. Seems like
> an
> > urban lean to me don't ya think?
> >
> > Cheers
> >
> I can't see the book so I don't know shared numbers but I I
> find it difficult to believe that all these lilly white
> suburban kids are listening to V. V103 is certainly NOT
> programmed for the average 18-34 WASP.
Not all of WBTS'S audience is white. Over 1/3 of their audience is black. And yes lilly white suburban kids do listen to Hip Hop/Rap. Why do you think Q100 plays so much of it...
>
> > aimed
> > >
> > > > at African-Americans....the Beat is a white oriented
> > > hip-hop
> > > > station....and I think most of the jocks are white.I
> > doubt
> > > V
> > > > and the Beat share many listeners.
> > > > WFOX's mission is clearly to knock a point or two off
> > > > V.....and it has worked!
> > > > By the way, Happy New Year GRMF......
> > > >
> > > > Tom
> > > >
> >
> > You might want to take a look at who the Beat duplicates
> > audience with...
> >
> > Over 1/3 of the Beat's audience listens to V103 or Hot
> > 107.9. Next in line for duplication is Jamz. Seems like
> an
> > urban lean to me don't ya think?
> >
> > Cheers
> >
> I can't see the book so I don't know shared numbers but I I
> find it difficult to believe that all these lilly white
> suburban kids are listening to V. V103 is certainly NOT
> programmed for the average 18-34 WASP.
Not all of WBTS'S audience is white. Over 1/3 of their audience is black. And yes lilly white suburban kids do listen to Hip Hop/Rap. Why do you think Q100 plays so much of it...
>
> "hip-hop has become an acceptable term among young white
> people" ?????
> Ok I'll give you that.....BUT its not acceptable to blacks
> that young white people embrace PART of our culture. You can
> call me racist if you want. But the fact is you're not hip
> hop if you don't play hip hop records or relate to the HIP
> HOP CULTURE! Playing popular dance songs with an all white
> staff does not make you hip hop. By positioning itself "#1
> for hip hop" this station is slapping every real hip hop
> head in the face. They can play what they want to play, but
> that positioner HAS TO GO!!!!!!!
> If you really think that what I'm saying is wrong, call up
> that station and ask one of the jocks to name the 5 elements
> of hip hop. You see, its not just music, its a CULTURE. The
> two HIP HOP stations in ATL know this, so they embrace every
> part of it. THE Beat has NO CLUE, period!
I am a p/t jock at the Beat's sister CHR/rhythmic station, and I am white. I would have to say that I do know the 4 Major elements of Hip-Hop - DJing, MCing, Breakin, and Graffiti - And I would hope my counter parts at the Beat know that as well. - You said 5? What is the 5th?
Hip Hop is just marketing at this point. It is like when you need to make a copy you say "Make a Xerox", or if you need a tissue you say "I need a Kleenex" - The Term Hip-Hop has been desensitized. Just thought I would put in my 2 cents… PS I am still unsure if I even like the positioner…
> people" ?????
> Ok I'll give you that.....BUT its not acceptable to blacks
> that young white people embrace PART of our culture. You can
> call me racist if you want. But the fact is you're not hip
> hop if you don't play hip hop records or relate to the HIP
> HOP CULTURE! Playing popular dance songs with an all white
> staff does not make you hip hop. By positioning itself "#1
> for hip hop" this station is slapping every real hip hop
> head in the face. They can play what they want to play, but
> that positioner HAS TO GO!!!!!!!
> If you really think that what I'm saying is wrong, call up
> that station and ask one of the jocks to name the 5 elements
> of hip hop. You see, its not just music, its a CULTURE. The
> two HIP HOP stations in ATL know this, so they embrace every
> part of it. THE Beat has NO CLUE, period!
I am a p/t jock at the Beat's sister CHR/rhythmic station, and I am white. I would have to say that I do know the 4 Major elements of Hip-Hop - DJing, MCing, Breakin, and Graffiti - And I would hope my counter parts at the Beat know that as well. - You said 5? What is the 5th?
Hip Hop is just marketing at this point. It is like when you need to make a copy you say "Make a Xerox", or if you need a tissue you say "I need a Kleenex" - The Term Hip-Hop has been desensitized. Just thought I would put in my 2 cents… PS I am still unsure if I even like the positioner…
- Status