What happened to The beat 102.3 in Austin? They use to be pretty decent at adding new hip hop and R&B. Now the playlist is stale. Why can't they add more Houston Hip hop, and a lot less pop? It's funny that Corpus radio adds a whole lot more new music than both Austin and San antonio does.
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The beat -ATX
- Thread starter jras20
- Start date
D
DominiqueRadio
Guest
Well, "Houston Hip Hop" as you put it has limited marketability. The beat ATX are simply playing it safe and going along with the music trends set by all the other stations around the country that share their format.
Corpus seems to come off as a very unique market, but in reality it isn't. You have a traditional CHR (Z95) and then the mom and pop KNDA- which is about as far from a traditional radio station as one could get. They are notorious for throwing in music that would never see the light of day on a corp station. Being how they are only one of 2 stations in the market that play the CHR-type of music it makes the market seem unusual compared to regular ones in result of their irregular playlist. Fact of the matter is, you take out KNDA and the market will seem just like any other one out there.
-My Opinion
Corpus seems to come off as a very unique market, but in reality it isn't. You have a traditional CHR (Z95) and then the mom and pop KNDA- which is about as far from a traditional radio station as one could get. They are notorious for throwing in music that would never see the light of day on a corp station. Being how they are only one of 2 stations in the market that play the CHR-type of music it makes the market seem unusual compared to regular ones in result of their irregular playlist. Fact of the matter is, you take out KNDA and the market will seem just like any other one out there.
-My Opinion
The Beat in Austin is very, very generic sounding with no local personality or flavor, could be in any market in the U.S. I think it gets listeners by default due to a lack of commercial competition in the format. At least 98.5 The Beat in San Antonio has its own sound and personality though it is not so great about the new music either.
Agreed about Z-95 Corpus. I think the station is much less interesting even from a few years ago. Much more voicetracking, less dance music, even the stations voicers don't sound as good. I think 5 years ago, the Corpus vs. Austin rhythmic comparison would have been right-on, though the rhythmics in Austin at that time were a bit more interesting than the Beat.
Agreed about Z-95 Corpus. I think the station is much less interesting even from a few years ago. Much more voicetracking, less dance music, even the stations voicers don't sound as good. I think 5 years ago, the Corpus vs. Austin rhythmic comparison would have been right-on, though the rhythmics in Austin at that time were a bit more interesting than the Beat.
A
Anonymouse
Guest
DominiqueRadio said:Corpus seems to come off as a very unique market, but in reality it isn't. You have a traditional CHR (Z95) and then the mom and pop KNDA- which is about as far from a traditional radio station as one could get. They are notorious for throwing in music that would never see the light of day on a corp station. Being how they are only one of 2 stations in the market that play the CHR-type of music it makes the market seem unusual compared to regular ones in result of their irregular playlist. Fact of the matter is, you take out KNDA and the market will seem just like any other one out there.
I've visited Corpus and remember KNDA as pretty cool.
jras20 said:i never understood why they "play it safe" when everyone now can go online or on the phone and listen to new music. they should really play new music every chance they get. stay ahead of the game!
Agreed.
You hit the hammer right on the nail jras20, with todays mobile devices you don't even have to listen to any radio station in Austin but instead have a huge variety of stations at the tip of your finger. I rarely ever listen to the FM dial unless its 101x on Saturday nights for Hypersonic Radio or Sunday Morning for Chillout and MegaHD2 is the only local station I regularly listen to. Austin radio is as bland as it ever has been, and to be honest I am not sure that is going to change anytime soon. The Beat is just a filler station for Clear Channel, they know they can get enough of the Hip Hop crowd here to make it worth while without putting too much effort into the station. If you are able to, try to listen to 88.7 KAZI, while they are a community station, they play a lot more variety of Hip Hop and R&B than the Beat.
D
DominiqueRadio
Guest
KevanGC said:I've visited Corpus and remember KNDA as pretty cool.
From a listeners point of view, sure. From the point of view from someone who knows how radio works... terrifying! I worked there for about 6 months and literally the playlist never changed. Literally. I am not saying they still do this, cause to be honest I do not know. But back then, they did. The thing that I did like was that back in 2004 they played a heavy amount of Texas Rap. But again, it isn't very marketable. The vast majority of commercials ran back then were bought from the station owners themselves. Thus proving my point. (2 minute promos and commercials promoting spanish concerts on a Hip Hop station was a horrible idea)
jras20 said:i never understood why they "play it safe" when everyone now can go online or on the phone and listen to new music. they should really play new music every chance they get. stay ahead of the game!
The radio industry has dramatically changed within the past decade. Less jobs with less advertising money coming in from potential clients. You are right about being able to get your music anywhere in the digital age, but playing it safe is a trend I do not see going anywhere anytime soon. Stations simply do not want to take the risk. So they all run together in a similar fashion with very similar playlist. It is just how it goes. **shrugs**
JDawg512 said:with todays mobile devices you don't even have to listen to any radio station in Austin but instead have a huge variety of stations at the tip of your finger.
And yet the top stations in Austin get 100's of thousands to tune in... the top stations in the half million range. I'm with you, though. I listen to out of town radio, some from Europe. But my tastes-- and yours-- are in the minority. It's hard to argue that the VAST majority of listeners in this market are satisfied enough with what's being offered to tune in daily to good old-fashioned domestic analog terrestrial radio.
fredcantu said:JDawg512 said:with todays mobile devices you don't even have to listen to any radio station in Austin but instead have a huge variety of stations at the tip of your finger.
And yet the top stations in Austin get 100's of thousands to tune in... the top stations in the half million range. I'm with you, though. I listen to out of town radio, some from Europe. But my tastes-- and yours-- are in the minority. It's hard to argue that the VAST majority of listeners in this market are satisfied enough with what's being offered to tune in daily to good old-fashioned domestic analog terrestrial radio.
Your right Fred and I agree. Most people don't mind tuning into the FM dial just to hear what is hot now. I think for a broader taste you do see more people using digital media and mobile devices to hear a wider range of music preferences.
Maybe some of today's younger generation haven't heard better radio? Just a thought.
Scholarm1111 said:Maybe some of today's younger generation haven't heard better radio? Just a thought.
oh, take me back to 1990 please ;D Let me rephrase that, take radio back to how it was in 1990. lol.
willdav713 said:Scholarm1111 said:Maybe some of today's younger generation haven't heard better radio? Just a thought.
oh, take me back to 1990 please ;D Let me rephrase that, take radio back to how it was in 1990. lol.
Actually music wise we it is very similar to how the early 90s were when Dance hits dominated top 40 radio. Now if we can only bring back the radio stations from that era then we would have some great radio.
mmnassour said:That's just it.... the younger crowd doesn't even own radios, they have iPods, so stations have given up. Just walk around UT's campus....for an afternoon. You can count the number of folks with a radio on one hand.
That's sad the way radio ended up.
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