KFMK-FM a.k.a. (Jammin' 105.9) has now gone fully Hip-Hop and became 105.9 The Beat "Austin's Hip-Hop Station" on September 15. Hot 93.3 now has new competition again. I hope they fully invest in 105.9 and really take on 93.3 and really take them down so that there would be an actually Hip-Hop battle in Austin, TX again. What do ya'll think 105.9 should have in their programming to take on 93.3 in a big way?