Low powered analog translators!
A long-gone alternative rock station, WHFS, was resurrected for the third time on the 97.5 translator in Baltimore. People love that it's back on the air, but hate the weak signal that only comes in within the I-695 loop surrounding Baltimore. They're advertising the fact that HFS can be heard in a larger area on 106.5-HD2 in Baltimore and 94.7-HD2 in DC on an HD radio. Some people actually bought an HD radio to hear the station better, although most just stream it on their phones. But I'm sure the number of HD radios in active daily use in Baltimore multiplied when HFS returned.
So it would be a great idea for HD Radio to get a translator license in major cities, and simulcast a different HD2 every week on them to advertise that those formats can be heard all the time in a larger area if you get an HD radio (or the TuneIn.com app). The current ads for HD radio that are an unrealistic dialog of a customer at Best Buy don't tell us exactly what is available in the local area on HD2/HD3. A translator license could end up cheaper than airing all those HD Alliance ads on every station, and every station that opts in to the promotion could pay a portion of the cost. Since the translator's signal is worse than the HD signal of a full power station, there should be few complaints about dropouts. Even if people just stream the HD2s online, once they are popular enough to sell ads, HD Radio gets a cut of the ad revenue. And finally, if HD Radio wants to get out of this promotion, there is no shortage of churches that love to gobble up translators. People already subscribe to Sirius XM for formats that are available on HD, so they would drop satellite if they knew they can hear it on HD radio with no monthly fees.
A long-gone alternative rock station, WHFS, was resurrected for the third time on the 97.5 translator in Baltimore. People love that it's back on the air, but hate the weak signal that only comes in within the I-695 loop surrounding Baltimore. They're advertising the fact that HFS can be heard in a larger area on 106.5-HD2 in Baltimore and 94.7-HD2 in DC on an HD radio. Some people actually bought an HD radio to hear the station better, although most just stream it on their phones. But I'm sure the number of HD radios in active daily use in Baltimore multiplied when HFS returned.
So it would be a great idea for HD Radio to get a translator license in major cities, and simulcast a different HD2 every week on them to advertise that those formats can be heard all the time in a larger area if you get an HD radio (or the TuneIn.com app). The current ads for HD radio that are an unrealistic dialog of a customer at Best Buy don't tell us exactly what is available in the local area on HD2/HD3. A translator license could end up cheaper than airing all those HD Alliance ads on every station, and every station that opts in to the promotion could pay a portion of the cost. Since the translator's signal is worse than the HD signal of a full power station, there should be few complaints about dropouts. Even if people just stream the HD2s online, once they are popular enough to sell ads, HD Radio gets a cut of the ad revenue. And finally, if HD Radio wants to get out of this promotion, there is no shortage of churches that love to gobble up translators. People already subscribe to Sirius XM for formats that are available on HD, so they would drop satellite if they knew they can hear it on HD radio with no monthly fees.